XR Today - Augmented Reality tag

JULY 18, 2023

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

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AR Unreal Education Unity 58

The Ghost Howls

MAY 17, 2021

technology (with support for Steam VR 1.0 Image by Sony Interactive Entertainment). Especially eye-tracking is the special feature here since it would make the PSVR2 the first consumer-oriented device to use this technology. Oculus Quest 2 has disappeared from all Amazon EU websites.

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Eye Tracking HTC China Amazon 374

XR Today - Mixed Reality tag

OCTOBER 10, 2023

Produced by the VR/AR Association , the Immerse Global Summit is one of the world’s most exciting technology conference series. Hosting virtual and in-person conferences across the United States and Europe, the event encapsulates the VR/AR Association’s quest to facilitate innovation in the immersive technology space.

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Immersion Real Estate Education Unity 89

XR Today - Mixed Reality tag

DECEMBER 1, 2023

Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. However, as technology evolves, spatial computing trends pave the way for even more advanced tracking capabilities. For instance, spatial audio is becoming more common in the modern landscape.

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Trends Wearables Haptic Eye Tracking 113

The Ghost Howls

APRIL 26, 2021

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Amazon is opening its AR Beauty Salon. Holoride raises $10M to develop immersive automotive entertainment. I’m here waiting for them.

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Magic Leap Oculus Unity Gaming 381

XR Today - Mixed Reality tag

MARCH 17, 2023

In the XR landscape, conferences and expos offer a hands-on opportunity for business buyers to test out the latest technology, and gather some useful insights from innovators in MR, AR, and VR. This year, leading names like Deborah Oyeyinka from Unity Technologies , and Kristofor Mellroth of Xbox are set to attend.

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San Francisco Wearables Conference Unity 88

The Ghost Howls

NOVEMBER 15, 2021

In a side event happening after AWE, HTC has announced a bunch of updates of Vive Focus 3 that have the potential of revolutionizing the Location Based Entertainment in VR (LBEVR o LBVR) sector. NVIDIA CEO Jensen Huang has demoed the technology by showing a mini version of him that could answer the questions of the journalists.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. However, as technology evolves, spatial computing trends pave the way for even more advanced tracking capabilities. For instance, spatial audio is becoming more common in the modern landscape.

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Trends Wearables Eye Tracking Tools 105

ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. It has made significant contributions in various verticals such as entertainment, education, retail etc. It uses computer vision technology to recognize and track planar images and 3D objects in real time.

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Augmented Reality AR Machine Learning Data 246

The Ghost Howls

JULY 31, 2023

This gamification mechanic seems pretty lame to me : people need entertaining quests, not boring stuff just done to show them the new features of the platform. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more.

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Apple Ukraine Samsung Data 292

The Ghost Howls

JULY 24, 2023

More info News worth a mention (Image by Sony) Sony shows the behind-the-scenes of PSVR 2 In a recent blog post, Sony Interactive Entertainment has shown the internal evolution of PSVR 2, from the initial experimentations to the final release. I suggest you take some time and read this post, because it has very cool insights.

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Apple Survey Machine Learning AR 313

The Ghost Howls

JANUARY 25, 2022

We all know the Gartner hype cycle of emergent technologies: they are initially overhyped, then undervalued, and finally, they fulfill their potential and become popular and useful. No one still knows how to build the necessary technologies to make it happen. This is still the situation in this first part of 2022.

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Virtual Reality Eye Tracking Apple Government 505

TechCrunch VR

NOVEMBER 30, 2021

Holoride, the Audi-backed startup that’s creating an in-vehicle virtual reality entertainment system designed for passengers, has begun publicly selling its Ride cryptocurrency token. This informs Holoride’s platform in real time so that the user experience within the game is matched by the actual movements of the vehicle.

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Automotive Entertainment Virtual World Virtual Reality 96

The Ghost Howls

OCTOBER 11, 2023

I’m pretty excited to receive this headset because I want to see the clarity of the images everyone is talking about and I also want to play around with mixed reality, a technology I am a big fan of. Sony’s entertainment assets have huge potential in the metaverse area.” I’ve also interviewed him a few times on my blog. Wait, what???

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Apple Unreal Hand tracking Ukraine 363

XR Today - Mixed Reality tag

MARCH 27, 2023

The Internet of Behaviour (IoB) is a technology trend with significant opportunities and benefits for extended reality (XR). IoB connects AR and VR devices to cloud services like Amazon Web Services (AWS). Our Unity plug-in is now live so users can easily add IoB to projects. How Does the Internet of Behaviour Work?

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Head Mounted Display Data Machine Learning Healthcare 99

The Ghost Howls

JANUARY 20, 2021

I expect all these trends to continue in 2021, for a year that will see the growth of the technology on all its sides (software and hardware). We all know that AR and VR will merge in a single glass sooner or later, and the trend of mixing the two technologies has already started more than one year ago.

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Virtual Reality Trends China HTC 533

XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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Los Angeles Industry Tools Simulation 75

The Ghost Howls

JUNE 13, 2022

EMG technology (the one by CTRL+Labs) is the one that Meta has identified as the best of XR interactions, so it is crucial for the company to integrate it inside its smartwatches. DANGEN Entertainment is hosting a development grant program aimed at helping indie developers that are working on their dream projects. Some news on content.

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The Ghost Howls

APRIL 16, 2020

It will be available on Amazon soon. The tools that I usually use are Adobe Premier Pro, Adobe After Effects, Blender , Maya, Unity , Unreal. This is a basic concept in economy, and even more in entertainment. Adoption and technology. Learn how to do things, study a lot technology, art, economy and war.

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Filming China Virtual Reality Study 483

The Ghost Howls

SEPTEMBER 9, 2019

They are obtained thanks to a new lens technology, that is “pinhole effect” optics, that features little mirrors scattered on the surface of the lenses that reflects on the eye the images created by the projectors. More info (Kura Gallium product page) More info (Noah Zerkin’s endorsement).

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AR Oculus Virtual Reality Survey 202

Building the Metaverse

APRIL 12, 2022

In this article, I will cover: What composability means, with examples of composability in nature, art and technology Why we are are the forefront of a new era of the internet in which all aspects of the metaverse value-chain ?—?from Underneath it all is something deeper than the technology: a social and cultural evolution.

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Technology Software Gaming Unity 83

The Ghost Howls

AUGUST 11, 2019

HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. 5G is a safe technology. Thanks David for the tip). That is huge.

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Samsung Survey Oculus AR 207

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Top news of the week. News worth a mention. Image by Sony).

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Survey Apple AR Samsung 321

XR for Business Podcast

OCTOBER 20, 2020

Talon Simulations was making great strides in the location-based entertainment industry, until COVID-19 hit. Now they’re pivoting the technology to suit more training-based use cases, and CEO Brandon Naids is on the show to explain how. They have full motion simulators for entertainment and training. It's a big hub.

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Simulation Gaming Training Virtual Reality 78

XR for Business Podcast

OCTOBER 20, 2020

Talon Simulations was making great strides in the location-based entertainment industry, until COVID-19 hit. Now they’re pivoting the technology to suit more training-based use cases, and CEO Brandon Naids is on the show to explain how. They have full motion simulators for entertainment and training. It's a big hub.

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Simulation Gaming Training Virtual Reality 78

XR for Business Podcast

OCTOBER 20, 2020

Talon Simulations was making great strides in the location-based entertainment industry, until COVID-19 hit. Now they’re pivoting the technology to suit more training-based use cases, and CEO Brandon Naids is on the show to explain how. They have full motion simulators for entertainment and training. It's a big hub.

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Simulation Gaming Training Virtual Reality 60

The Ghost Howls

MARCH 2, 2020

Blogger Tom Ffiske, that writes on Virtual Perceptions, has decided to write a very good book about AR and VR technologies and it is becoming pretty popular on Amazon. I guess this technology may also have interesting applications for AR in the future. This is one of the weirdest rag-doll experiments in Unity. Learn more.

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Hand tracking AR Oculus HTC 244

The Ghost Howls

MARCH 14, 2020

If you don’t have enough of this stuff, Amazon is your friend. These days we of New Technology Walkers have more time to work on our mixed reality fitness game HitMotion: Reloaded. Don’t forget what a headset needs… With the headset, remember carrying also the various accessories , like the cables (e.g.

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Italy AR Virtual Reality China 311

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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AR Examples Data Head Mounted Display 381

The Ghost Howls

SEPTEMBER 29, 2019

But they claim having also seen a Unity experience running from it (maybe it will be possible to develop for Horizon with Unity, as it is possible with VRChat), so developers may still be able to create more complex stuff. Unity GPU We recently enabled Unity’s GPU Profiler on Quest and Go. Developer tools.

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Oculus Hand tracking Video AR 340

XR for Business Podcast

AUGUST 5, 2019

His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. Sector 5 Digital helps companies transform their brands by creating brilliant digital content for marketing, communications, sales, and entertainment. or, to do it just because the technology's cool.

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. Sector 5 Digital helps companies transform their brands by creating brilliant digital content for marketing, communications, sales, and entertainment. or, to do it just because the technology's cool.

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Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

JULY 26, 2019

The web page is a deceptively simple invention, but its creation — and more importantly, its cross-programmability — made the World Wide Web the technological powerhouse it has become. and dedicated to the interoperable adoption of spatial technologies across every major industry.

Technology 78

Technology Data Industry Los Angeles 78

XR for Business Podcast

JULY 26, 2019

The web page is a deceptively simple invention, but its creation — and more importantly, its cross-programmability — made the World Wide Web the technological powerhouse it has become. and dedicated to the interoperable adoption of spatial technologies across every major industry.

Technology 78

Technology Data Industry Los Angeles 78

Robert Scoble

JANUARY 11, 2022

He wanted a fresh look at the industry and he wanted to see how new technology and a new approach could change the game. Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple has new eyes on these uses of technology in the home. ” Why?

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Apple Study Augmented Reality Unity 70

XR for Business Podcast

JULY 7, 2020

Unreal Engine manager Marc Petit explains the many other use cases this technology promises. It's based on complex technology, like real time rendering and rules and physics. It's a very, very involved and complex piece of technology. So before, up until a few years back, you were using offline rendering technology.

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Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

Unreal Engine manager Marc Petit explains the many other use cases this technology promises. It's based on complex technology, like real time rendering and rules and physics. It's a very, very involved and complex piece of technology. So before, up until a few years back, you were using offline rendering technology.

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Gaming Unreal Data Machine Learning 78