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The Most Important Upcoming AR/VR Events This Year

ARPost

Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content. This is one of the most comprehensive fairs for professionals, stakeholders, and tech enthusiasts focused on immersive technologies.

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Transforming the E-Commerce Industry With AR

ARPost

AR provides an immersive and engaging purchasing experience connecting both the online and offline worlds by superimposing virtual features onto the real world. Online merchants may give customers a more realistic and engaging buying experience using AR technology, empowering them to make more educated purchasing decisions.

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How to Support and Manage XR in the Workplace

XR Today - Virtual Reality

So, a business must ensure that deploying immersive hardware or software is worth both financial and learning investments. Moreover, crucial tools for all XR end-users are emerging alongside the enterprise market to help users learn how to use and develop content for immersive devices. A business must ask if XR is for them.

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What Will AR Do for Brand Marketing in 2021?

AR Insider

With that backdrop, here’s our dialogue with Maher on the biggest trends and value drivers he’s seeing in brand marketing as we close out 2020. Next-generation smart packaging will take off and provide a supplemental digital experience via AR that ladders up to the overall trend of shifting towards hands-free shopping.

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How Transportation Sectors are Leading in Scalable XR Training

XR Today - Mixed Reality tag

The sector’s investment and success reflect a bigger picture, which shows a growing trend in the distribution of at-scale immersive learning solutions. The Broader XR Training Ecosystem Vendors, solutions providers, and customers are laying out roadmaps for various work environments to enable an immersive learning future.

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Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

ARPost

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. A trend such as AR glasses and scenarios which create its adoption in infotainment give us future insight into how this new technology can translate. The gradual sequence of trends suggests an ongoing demand for increased mobility.

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Shopping Malls 2.0 – The Future is Virtual

Tech Trends VR

Can immersive technologies help struggling bricks-and-mortar retailers to create new shopping experiences and gain an edge against the likes of Amazon? Immersive technologies have the potential to bridge the gap between bricks-and-mortar and online retailing, bringing together the best of the digital and physical worlds Click To Tweet.

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