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The Top Reasons to Invest in Immersive Spaces in 2024

XR Today - Mixed Reality tag

Immersive spaces are quickly emerging as valuable solutions for the future of work. In the past, “immersive technologies,” like virtual reality headsets, offered organizations an opportunity to bridge the gaps between distributed teams. Here’s why you should consider investing in immersive spaces in 2024 and beyond.

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AR Briefs, Episode 32: AR Strategies & Business Models

AR Insider

AR also has inherent capabilities to demonstrate products in immersive ways and brands like how that gives them greater creative capacity. ARtillery consumer survey data support that. So it includes game engines like Unity, AR experience creation like Amazon Sumerian, or Web AR enablement like 8th Wall. Source: Amazon.

Strategy 168
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XR To Meet Upskilling Challenge, Immerse Exec Says

XR Today - VR Headsets tag

XR Today spoke with Justin Parry, Immerse Co-Founder and Chief Operating Officer , to discuss the role of XR training in upskilling current and future workforces for their desired job roles. XR Today: How can firms leverage data and analytics with tracking and monitoring protocols?

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Industrial Metaverse: The Factory of the Future

ARPost

Brands like Amazon have already begun investing in the industrial metaverse. It is a factory set up in a virtual environment where users can inspect, interact and immerse themselves in the factorial design on a realistic scale. See Also: Integration of AR Into Your B2B Marketing Strategy and Its Challenges. Guest Post.

Industry 516
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The Quick Guide to Augmented Reality Deployment in the Enterprise

ARPost

Augmented reality tools that allow you to work on data, visualize information, and collaborate from multiple locations are already here. AR works by superimposing images and data on the physical scene in front of the user via a screen. Improve Your Data Management. See Also: The Data-Driven Future of AR in Independent Business.

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Google Tried To Get Meta To Kowtow To Its Upcoming XR Platform

Upload VR

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. Google and Meta's XR strategies could end up remarkably similar, with the two companies vying to entice hardware companies to adopt their platform.

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What AR Business Models Drive the Most Revenue?

AR Insider

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. Starting with advertising, brands are increasingly learning that AR has inherent capabilities to demonstrate products in immersive ways. Lastly, there’s AR-as-a-service (ARaaS).

AR 306