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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal. Meanwhile, Google’s AR play is visual search , which similarly traces back to the goal of driving search volume.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product.

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The Real Reasons For Big Tech Layoffs At Google, Microsoft, Meta, and Amazon

Bernard Marr

Microsoft, which is reported to have laid off around 10,000 employees, practically simultaneously announced that it plans to invest $10 billion in OpenAI, the creators of the viral application ChatGPT. Likewise, Google's parent company Alphabet announced plans to reduce its global headcount by 12,000 – a cut of around six percent.

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AWE EU 2022 Is Headed for Lisbon

ARPost

Of course, one of the key differences between AWE US and AWE EU is that different individuals and organizations are active (or active in different ways) in Europe. Of course, that’s not to say that Meta’s whole position in the Eurozone and AWE EU is fighting off the EU’s antitrust department. Different Voices at Different Volumes.

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Report: NVIDIA Forms Custom Chip Unit for Cloud Computing and More

Anand Tech

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. And since Windows runs on Arm, NVIDIA has a shot at Microsoft. "NVIDIA was in the first Xbox, and in PlayStation 3. . "NVIDIA

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Tech Giants Prime AR’s Headworn Era

AR Insider

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Of course, that’s assuming that there’s software worth using when the headset comes out. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits.

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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. That long term play of course means AR glasses. Amazon meanwhile wants to be the commerce layer.

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