XR Today - Mixed Reality tag

OCTOBER 10, 2023

The Immerse Global Summit 2023 , now part of the Metacenter Global Week event, is just around the corner. For ten years, the Immerse Global Summit (IGS) has stood as a leader in the XR and metaverse event landscape, featuring the biggest speakers and exhibitors from the industry. What is Immerse Global Summit 2023?

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AR Insider

FEBRUARY 24, 2021

The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Here’s what the biggest companies in tech are doing to try and make augmented reality the next big thing.

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XR Today - Virtual Reality

NOVEMBER 16, 2022

Last Saturday, during the 2022 World Conference on the VR Industry in Nanchang, Jiangxi, leading telecommunications product manufacturer Huawei Technologies announced Smart Vision Glass, a virtual reality (VR)-lite device designed for streaming media. The device connects to a smartphone to stream content on immersive digital displays.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities. Sounded good.

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TechCrunch VR

JULY 27, 2019

Knight Foundation is looking for pitches on how to enhance and augment traditional creative arts through immersive technologies. We’ve seen how immersive technologies can reach new audiences and engage existing audiences in new ways,” said Chris Barr, director for arts and technology innovation at Knight Foundation, in a statement.

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AR Insider

OCTOBER 30, 2020

For those unfamiliar, it’s a foundational principle that helps contextualize the future of augmented reality. Moreover, matters of privacy and data security will jump into hyperdrive in spatial computing because of the level of sensory immersion. Inherently Immersive. Before diving in, what is the AR cloud?

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ARPost

SEPTEMBER 12, 2022

On day one, Jeremy Moussai and David Hinojosa of Nestlé will talk with Justin Perry of Immerse and Sara Boss of VRdirect about “Scaling XR at Nestlé.” On day two, Eric Florenzano and Russ Maschmeyer of Shopify will present “How to Mix Realities and Unlock Shopping Superpowers.”. No companies showcase this better than global brands.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. According to a report by Zion Market Research , the global augmented and virtual reality market was valued at around US$26.7 Source: CBINSIGHTS.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

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The Ghost Howls

JANUARY 29, 2024

Road To VR published some statistics comparing the sales of Quest and PSVR 2 on Amazon US over the holiday season, and the proportion of sold Quests to sold PSVR 2 is 30 to 1! He clearly said that: “I don’t know how to more unequivocally state that we’re continuing to focus on Reality Labs and the metaverse”.

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. How Augmented Reality Works. See Also: What Is the Difference between Virtual Reality and Augmented Reality?

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The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. IVAS is meant to increase the capabilities of the soldiers deployed on the field thanks to the support of augmented reality glasses. has been released on all the major VR platforms for $19.99

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ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us. Future Developments for AR Glasses.

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XR Today - Augmented Reality tag

OCTOBER 20, 2022

Japanese tech firm Epson has showcased its latest iteration of Moverio augmented reality (AR) smart glasses for industrial use cases, it announced at the Augmented World Expo (AWE) 2022 Europe on Thursday. Epson has made a massive effort to push its latest immersive solutions in recent months.

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The Ghost Howls

JUNE 26, 2023

More info (Quest v55 performance boost) More info (Quest Pro getting better eye tracking) More info (The new taskbar capabilities of the Quest runtime) Hexa brings 3D visualization to Amazon pages Amazon has partnered with the startup Hexa to add 3D capabilities to its store pages. It will immerse you into a mysterious story from WWII.

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XR Today - Augmented Reality tag

JANUARY 20, 2023

The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. The news comes after numerous firms, including Microsoft, Apple, Meta Platforms, Snap, Alphabet, and many others, have faced similar layoffs due to the looming economic recession. .”

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AR Insider

AUGUST 14, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. That sets [Snap] up for very immersive AR experiences or any kind of VR experiences a year or two years from now.”. Spectacles represent a long-term investment in augmented reality hardware.

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ARPost

MARCH 24, 2020

GeoPose is the crucial idea linking immersive technology and the IoT into a possible digital future. GeoPose is a new thing to many people, but it’s already being used in a special kind of immersive experience called “ location-based AR.” Amazon has a system, Microsoft has a system, Magic Leap has a system.

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XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. The wider immersive technology sphere also aims to discover new opportunities by leveraging emerging tech, attaining new partners, and business models.

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VRGames

DECEMBER 17, 2019

Microsoft has not expressed interest in joining the VR wars anytime soon but a recent patent filing might be evidence that Bill Gates’ outfit was just being coy with its future plans. Of course, as The Sun points out, none of this means that Microsoft is bringing anything definitive to the next Xbox in the way of VR gaming.

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VRGames

DECEMBER 17, 2019

Microsoft has not expressed interest in joining the VR wars anytime soon but a recent patent filing might be evidence that Bill Gates’ outfit was just being coy with its future plans. Of course, as The Sun points out, none of this means that Microsoft is bringing anything definitive to the next Xbox in the way of VR gaming.

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ARVR

OCTOBER 7, 2020

As AR ( Augmented Reality ) is becoming more and more popular, it’s turning into a buzzword. In 2016 the immersive technology was globally used through the app Pokemon GO. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

They aim to compete with existing solutions from other major tech brands and impending technologies rumored to be arriving from companies like Apple and Microsoft. Plus, they could be ideal for meetings when you want to immerse yourself in collaborative settings. Notably, the screens don’t point directly at your eyes.

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XR Today - Mixed Reality tag

MARCH 29, 2023

Disney selected six startups to build solutions and immersive experiences to engage audiences. The news comes as numerous firms such as Meta Platforms, Microsoft, Amazon, Accenture, Salesforce, and many others slashed their staff by thousands of workers.

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XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Saudi Aramco, the world’s biggest energy supplier, became a top funder for immersive firm PIXO XR to train and upskill workers in the country.

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ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Given the level of personal data revealed through such immersive technology, strategic positioning for AR players will mean nothing without user trust.

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. HoloLens got a major software update , and Microsoft introduced new enterprise mixed reality applications like Microsoft Remote Assist and Microsoft Layout.

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The Ghost Howls

JUNE 13, 2022

After the report of last week by Insider, in which Alex Kipman was accused of improper behavior at work, especially towards women, Alex Kipman has resigned from Microsoft. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

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XR Today - Mixed Reality tag

MARCH 17, 2023

With partners like Unity, Microsoft, Amazon, Meta, and Intel, the GDC event showcases some of the latest technologies in the XR world from the biggest businesses. This year, the expo will have some fantastic speakers from companies like Accenture , Netflix , Microsoft , and Ubisoft.

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The Ghost Howls

JULY 31, 2023

According to the Financial Times, “In June, AR, VR, and mixed reality start-ups in the US raised $208 million, almost as much as the previous three months combined ”. This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry.

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Road to VR

SEPTEMBER 8, 2016

It was as far back as 2014 that we spotted apple hiring an ‘App Engineer’ who would “create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.” Acquisitions. Acquisitions. See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook.

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TechCrunch VR

JANUARY 30, 2020

The worlds of virtual and augmented reality have yet to land on the applications and hardware to truly spark mass-market, consumer interest in the space, but in the meantime, a startup building mixed reality services for business users has raised a round of funding, underscoring the opportunity in enterprise.

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Bernard Marr

OCTOBER 15, 2023

While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years. However, other cloud services continued to grow, including Nvidia's GeForce Now and Microsoft's Xbox Cloud Gaming.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg has been talking a lot about augmented reality and investing a lot, too. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. .” VR is about immersion. I’ll leave the naming war alone for now.

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RealVision VR

OCTOBER 9, 2018

However, AWS (Amazon’s Cloud), Google Cloud and Microsoft realize the potential there is in using the Cloud for media services. The Biggest stream of ROI will be: dealing in Immersive media – from 4k video, to VR and AR. The Immersive Media Cloud: Building a Parallel World.

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XR Today - Mixed Reality tag

DECEMBER 22, 2023

Just 6 hours after they were released on Amazon, they claimed the number one “bestseller” spot for the global marketplace’s Smart Glasses category. Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape?

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Tech Trends VR

MAY 21, 2018

IKEA and Lowe’s have successfully deployed Immersive Technologies in their stores Click To Tweet. The number one issue we’re hearing from retailers launching AR for eCommerce (Amazon, Build.com, Overstock, Wayfair…) is the management of 3D products,” explains the company’s Co-Founder and COO Mickaël Jordan.

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