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Big XR News from Meta, Apple, Immersive Tech Week, Xreal, and Microsoft

XR Today - Mixed Reality tag

” Clegg added: European business leaders such as Lufthansa, Iveco, Alstorm, and Decathlon are already using immersive technologies to develop products, to train employees, and engage customers. However, Apple remains on track to release the premium headset in 2024, as previously announced by the executives.

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Microsoft Continues $22 Billion HoloLens IVAS Deal

XR Today - Mixed Reality tag

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. development processes.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape. The Apple brand is investing more than ever in new opportunities intended to unlock the path to the Metaverse and the promotional options hidden within this new space.

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Microsoft to Support Hololens and MRTK in 2023

XR Today - Mixed Reality tag

Microsoft’s mixed reality (MR) division is constantly under the microscope of the technology media landscape. The news comes after Microsoft closed the doors on Altspace VR (virtual reality), the collaboration and socialization Metaverse platform. Although, Microsoft’s IVAS headset is facing hurdles.

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The XR Week Peek (2022.09.05): Apple headset to be called Reality, Fortnite may come to Quest, and more!

The Ghost Howls

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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Spatial Computing: Expert Roundtable

XR Today - Virtual Reality

Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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The Hottest Trends in Spatial Audio for 2022

XR Today - Virtual Reality

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world. Here are just some of the most significant trends to consider.

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