The Ghost Howls

DECEMBER 16, 2019

Magic Leap pivots towards enterprise. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands. I hope for Magic Leap that the next device, Magic Leap 2, will be better. Google ARCore now adds depth detection.

Magic Leap 212

Magic Leap Hand tracking Oculus Head Mounted Display 212

Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

Google 215

Google Magic Leap AR Hardware 215

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. Alice Bonasio (@alicebonasio) February 2, 2019. For starters, they’re based in Oregon as opposed to Silicon Valley. pic.twitter.com/UMhQbxgH1g.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

The Ghost Howls

DECEMBER 9, 2019

Image by Magic Leap). Magic Leap may be in trouble, but its CEO remains confident. Some weeks ago, I’ve reported of rumors about Magic Leap being in big trouble and having assigned all its patents as collateral to bank JP Morgan, probably because it is looking for a loan or to raise a round E.

Magic Leap 208

Magic Leap AR Virtual Reality Augmented Reality 208

Tech Trends VR

DECEMBER 19, 2019

If it’s true what they say that time flies when you’re having fun, then 2019 must have been a really good year for immersive tech, because here we are gearing up for the holidays and I haven’t sent a single Christmas card. Bumpy Road For Magic Leap. Google Ends the Daydream. What’s in store for 2020?

Augmented Reality 207

Augmented Reality Magic Leap AR Immersion 207

VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

Microsoft 312

Microsoft North America United Kingdom China 312

The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). I was reading my predictions for 2019 to prepare myself for this article, and to my surprise, I found it incredibly actual. It has not changed that much from when I wrote that article at the beginning of 2019. My duck-face while wearing Magic Leap One glasses.

Augmented Reality 384

Augmented Reality Magic Leap AR Technology 384

VRWorld

SEPTEMBER 14, 2017

Magic Leap Inc. , As stated, they are thinking of taking part in a new financing round of more than $500 million, bringing Magic Leap valuation close to $6 billion. ’s Google, which invested directly in the firm and put Chief Executive Officer Sundar Pichai on the board. Google was one of the first to invest.

Magic Leap 55

Magic Leap Singapore Florida Augmented Reality 55

Robert Scoble

NOVEMBER 26, 2018

I blame this all on Magic Leap’s founder, Rony Abovitz. They, Magic Leap, even further defined the term. Yes, Magic Leap is the most advanced at the moment. Magic Leap is building a pair of glasses that put computing on not only every surface around you, but in the air, too.

Magic Leap 46

Magic Leap Study Industry Augmented Reality 46

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

Magic Leap 168

Magic Leap Augmented Reality AR Florida 168

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

The Ghost Howls

FEBRUARY 4, 2022

Didn’t work (Image by Microsoft). Apple is constantly improving its ARKit solution, adding always more features, and also Google is (slowly) updating ARCore. You know that I’m a huge fan of passthrough AR (I have made a fitness game that implements it since 2019…), so I really hope it will succeed as a technology.

Augmented Reality 518

Augmented Reality AR Trends Microsoft 518

Peter Graham

OCTOBER 9, 2019

There’s just over a week to go until the European leg of the Augmented World Expo (AWE) 2019, offering a chance for virtual reality (VR) and augmented reality (AR) professionals from around the world to get together, share ideas, and test the latest immersive technologies. Image credit: AWE USA 2019. Image credit: AWE USA 2019.

Augmented Reality 48

Augmented Reality Magic Leap Europe Automotive 48

The Ghost Howls

FEBRUARY 17, 2020

More info (Use Google Translate). Magic Leap plans dev days and dev programs. We all know that Magic Leap is in big trouble, and it seems that one of the paths it is trying to follow to exit the quicksands is trying to get more developers onboard. Google Chrome now supports WebAR. Image by Microsoft).

Magic Leap 211

Magic Leap San Francisco AR Sony 211

Charlie Fink

JUNE 7, 2019

Apple begins its World Wide Developer Conference on Monday, June 3rd; Microsoft, Facebook (Oculus), Google, Amazon, Snap, and Magic Leap, had theirs earlier in the year. AWE is a snapshot of a developing industry, though it does not have participation from major players with developer conferences of their own.

Magic Leap 60

Magic Leap Leap Motion Conference Hand tracking 60

AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

Amazon 157

Amazon San Jose Google Microsoft 157

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Before 2019, headsets were largely tethered to PCs, and Qualcomm helped to ‘cut the cord’ and enable the next evolution of standalone devices. With it, experts can see what you see to guide professionals with step-by-step work instructions via a micro display similar to Google Glass or Vuzix.

AR 90

AR Magic Leap Miami Head Mounted Display 90

ARPost

JULY 16, 2019

As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. The report is full of experiences that those in the medical fields and spatial industries will relate to. Likewise, you may see these interviewees at XRDC and can swap and share experiences.

Healthcare 224

Healthcare Industry AR San Francisco 224

VRScout

JANUARY 23, 2019

Lyft drivers would access this information through an AR headset, such as a Microsoft HoloLens, Google Glass, or Magic Leap, which would place the digital content directly in the view of the Lyft driver, or through an AR enabled smartphone. Image Credit: The U.S. Patent and Trademark Office.

AR 306

AR Las Vegas San Francisco Entertainment 306

AR Insider

JANUARY 24, 2020

What progress did we see in 2019? We are fundamentally visual creatures who think in three dimensions and live in a physical world […] As Kevin Kelly penned in his article entitled Mirrorworld in 2019, we are entering the photonic era, an era shaped by light.” Other signals abound if you consider all the AR action in 2019.

AR 229

AR Apple Exercises Wearables 229

The Ghost Howls

MARCH 26, 2018

I think that, after a year, its specifications don’t sound exceptional anymore and maybe it is better that LG jumps directly to a second generation or that enters the standalone market (as it seems, since there are some rumors about a new revolutionary headset screen developed by Google and LG). Magic Leap releases its SDK.

AR 160

AR Magic Leap Oculus Virtual Reality 160

The Ghost Howls

SEPTEMBER 4, 2019

Gartner Hype Cycle 2019. Traditionally, leading tech vendors have invested in distributed network infrastructure, but many of them (such as Amazon, Google, Facebook, Microsoft) are adapting to a new paradigm to support localized, persistent, collaborative, shared, multiuser interactions.

Augmented Reality 367

Augmented Reality AR Technology Latency 367

The Ghost Howls

JUNE 17, 2019

I’m trying to solve this issue appealing to Google, but more than ever consider donating money on Patreon to sustain this blog , that takes me a lot of time and various expenses, to keep it alive. Thanks to the popular VR magazine Upload VR, that has organized the E3 VR Showcase, Virtual Reality has had its glorious moment at E3 2019.

Magic Leap 152

Magic Leap Training Virtual Reality Oculus 152

The Ghost Howls

OCTOBER 17, 2019

Even with the organizers of the event, I have to speak mostly in Chinese (hence my headache) and use a lot of Baidu Fanyi (the Chinese counterpart of Google Translate). This signs seems to say: 2019 World Conference on NO VR INDUSTRY. No one speaks well in English, seriously. Knowledge is within peach. More peaches, more knowledge.

Eye Tracking 162

Eye Tracking AR Leap Motion China 162

The Ghost Howls

FEBRUARY 18, 2021

We started talking with other professionals in the field, and they always kept saying to us “If Microsoft can’t do it, how can you do it?”. More and more vendors will target consumers, both with full-fledged AR glasses and with devices more like Google Glass for information display (e.g. What is the expected price? for fitness).

AR 525

AR China Augmented Reality Technology 525

AR Insider

OCTOBER 3, 2019

— xSnow (@__int32) September 20, 2019. All of which matches up with the thought that Apple is planning a small, lightweight product—one that lives up to the term “wearable” by being more like smart glasses instead of an unwieldy Microsoft HoloLens. “It’s more than Microsoft can be said to be doing.”

AR 150

AR Apple Augmented Reality Head Mounted Display 150

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). They must “look cool.”

AR 62

AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

NOVEMBER 2, 2020

Then why Magic Leap hasn’t delivered a solid product with 2B?) In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime.

Sony 354

Sony Oculus Controllers Haptic 354

AR Insider

MAY 6, 2020

It took nearly 20 years, but 2019 is the year when digital advertising will overtake spend on traditional media (billboards, newspapers, TV etc.). While not swapping anything out, Google is attempting to make the world an ad through its visual search app–Google Lens. The Evolution of Out of Home and Product Placement.

AR 382

AR Examples Data Head Mounted Display 382

AR Insider

NOVEMBER 27, 2019

era, which has driven adoption from 1 billion Internet users in 2005 to nearly 4 billion in 2019. Magic Leap has put forth the term Magicverse, a more playful version of a global digital twin that inspires visions of the fantastical. In the first quarter of 2019, an historically unprecedented but little-noticed event took place.

Technology 196

Technology AR Machine Learning Magic Leap 196

ARVR

JULY 17, 2020

Reliance Jio’s foray into mixed reality started in 2019 when they acquired majority stake in deep-tech startup Tesseract which has a few hardware products in XR space. This has 3 main components to it, dictated by hardware: Wait, how is this different from things like Microsoft’s Hololens? We’re looking at you, Google Glass.

Augmented Reality 130

Augmented Reality Wearables Hardware AR 130

XR Today - Augmented Reality tag

AUGUST 2, 2023

This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. Named X-Vision, Augmetics produced the device in Israel, which the FDA approved in 2019.

AR 68

AR Apple Eye Tracking 68

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 60

AR Magic Leap Unity Augmented Reality 60

XROM

JULY 18, 2021

Billion & mind you i haven't added the overall population of #asia.Ignore us at your own risk #facebook #microsoft & the curators of those lists. The startup was rescued from bankruptcy by existing backer Candy Ventures in 2019. Most people know Xu due to his dispute with American virtual reality company Magic Leap.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52

XR for Business Podcast

AUGUST 19, 2019

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. Enterprise will account for the majority of those through at least 2022.

Training 78

Training AR Data Augmented Reality 78