XROM

MAY 15, 2024

Sundar Pichai, CEO of Google, hinted at a potential comeback for Google Glass during a recent interview with CNBC. This wearable technology, initially launched in 2013, faced significant commercial challenges. The original Google Glass launch in 2013 faced significant hurdles.

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Google Wearables Technology Apple 52

XR Today - Mixed Reality tag

JANUARY 12, 2024

The trusted emerging technology show became home to many XR vendors showcasing the latest in AR/VR/MR solutions. Countless announcements and moments from the event paint a positive picture of the months ahead, with many immersive technology firms, new and old, looking to wow audiences as XR is expected to have another wave of hype.

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Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. I also compare and contrast the recent AR announcements from Apple, Google, Microsoft, and Facebook in my wrap-up.

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Google AR Machine Learning Microsoft 189

Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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Apple Industry Augmented Reality Magic Leap 120

TechCrunch VR

OCTOBER 2, 2020

Daydream, Google’s mobile-focused virtual reality platform, is losing official support from Google, Android Police reports. Google’s hardware business is already peanuts compared to their search and ads business, so it probably wasn’t clear what the point was.

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Google Virtual Reality Samsung Hardware 139

The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Apple is proposing itself to be the next competitor of Meta.

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AR Insider

DECEMBER 8, 2020

We have a firmer grasp on what’s working… versus 2017’s wild speculation on the technology’s world-shifting impendence. Consumer markets are generally bigger than enterprise markets due to population sizes, but enterprise-spending often leads in early days of emerging technologies. Apple of My Eye. billion in 2024.

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AR Wearables Apple Strategy 541

ARVR

JULY 8, 2022

In January, 2015, amid a mounting wave of critical sentiment, Google withdrew Glass from the consumer market, with the promise of returning with a revamped product in 2017. In the intervening years, the technologies required to assemble a solid consumer product have slowly been coming into being. Let’s have that Apple II moment.

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Augmented Reality Wearables Apple AR 208

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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Upload VR

JULY 10, 2023

The engineering director of Google's upcoming AR/VR operating systems has quit. At Microsoft in the 90s he co-developed Windows NT, the workstation OS which became the technology foundation of all Windows versions from XP onwards. From 2017 Lucovsky led Facebook's effort to build a new operating system for AR glasses.

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Google AR Samsung France 59

AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. Google wants maximum reach for the benefits that AR can bring its core search business.

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Data Google AR Exercises 240

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Augmented Reality Amazon Apple Virtual Reality 196

ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. Apple ARKit. In June 2017, Apple launched its own AR development kit, ARKit , while launching iOS11. Google ARCore.

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Augmented Reality AR Unity Unreal 409

Road to VR

NOVEMBER 8, 2016

Google announced at the W3C WebVR workshop in October that they would be shipping a WebVR-enabled Chromium browser in Q1 of 2017. SEE ALSO Google Shows HTC Vive Running at 90 FPS in Chrome with WebVR. Josh sees 2017 as a year for exploration and seeing what developers do with the draft specifications of the WebVR standard.

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Road to VR

OCTOBER 28, 2017

Brian Blau is the vice president of research for personal technologies at Gartner Research where he’s in the business of making predictions about the consumer adoption of virtual reality and augmented reality technologies.

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UploadVR Between Realities podcast

JUNE 20, 2017

Shopping is simply one of the examples of augmented reality’s potential to change how we live, giving us different ways to test out consumer products, and Apple is coming to the table with one of the biggest names in furniture for a new AR application. Tagged with: Ikea Facebook Twitter Reddit More.

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Apple Augmented Reality AR Virtual World 133

UploadVR Between Realities podcast

AUGUST 9, 2017

The organizers of VR’s biggest awards ceremony, The Proto Awards, say they won’t be hosting an event in 2017. They aim to bring the awards back in 2018, skipping the 2017 season “in order to assess the changing landscape of immersive technology and entertainment,” according to a prepared statement.

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Los Angeles Virtual Reality Industry Groups 104

Road to VR

APRIL 12, 2019

Since the SDK integrates with Apple’s ARKit, the company’s solution doesn’t require Apple’s iBeacons or other hardware, just a user’s phone to visually locate itself and display turn-by-turn directions. You might have seen a prototype back in 2017 , shared by iOS developer Andrew Hart.

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Retail AR Google Augmented Reality 225

Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. XR is a term that encompasses virtual reality, augmented reality, and mixed reality technologies. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset.

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The Ghost Howls

APRIL 7, 2023

Notice that I’m talking about Autumn and not Winter because I’ve been there during the real Winter of VR, in 2017-2018, and I can tell you that the vibes were totally different. The road to mainstream adoption will be very long, and will require a lot of new technological advancements, content advancements, and so on.

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AR Insider

DECEMBER 25, 2019

The excitement and expectations that consumed 2016 and 2017 were followed by a bad hangover in 2018 and 2019. That period is defined by sobering realizations that the technology isn’t ready, nor is it gaining the traction previously expected. Apple , Google , Facebook and Microsoft are all on that list.

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VRScout

OCTOBER 31, 2018

In 2015, American entrepeneur Chris Milk brought us Clouds Over Sidra , showing audiences how VR technology could be employed as a powerful “empathy machine,” a term he used to describe the medium during a TED talk that has since gathered over 1.5 million views. . Image Credit: Red Cross.

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Iraq Syria Lebanon Filming 294

ARVR

JULY 9, 2020

Augmented Reality Definition Augmented Reality (AR) is a technology that overlays digital content (graphics, text, audio, and video) on real-world images using mobile devices, PCs, or glasses, which have an integrated camera and specialized software (Papagiannis, 2017). Augmented Human: How Technology Is Shaping the New Reality.

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AR Insider

OCTOBER 30, 2020

This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. Speakers’ opinions are their own. T he AR cloud has turned three. Inherently Immersive.

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AR Data Google Amazon 390

AR Insider

JULY 8, 2021

That total is fragmented into different platforms such as Facebook’s Spark AR, Snapchat’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. This includes everything from 3D asset creation to processing and compression technologies to distribution channels. billion compatible units. billion), TikTok (1.05

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AR Insider

MARCH 17, 2020

After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Image Credit: Scape Technologies.

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Construction AR Data Apple 243

AR Insider

DECEMBER 24, 2019

After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. AR Wins With “Training Wheels”.

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Training AR Wearables Strategy 195

The Ghost Howls

SEPTEMBER 30, 2022

A few weeks after I officially entered VR, the technology started being overhyped after Facebook’s acquisition of Oculus. The XR field is now growing, and the long-term outlook is also great, with the upcoming release of the Apple mixed reality headset which is for sure going to re-ignite the hype for immersive realities again.

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Virtual Reality Technology Trends Apple 429

Road to VR

JUNE 7, 2022

For comparison, here’s a look at the first time we saw Maximus back in 2017. For Lumus’ part, the company says it has been working closely with several so-called ‘tier-1’ technology companies (a category which would include Facebook, Apple, Google, and others) for years now. Photo by Road to VR.

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AR Magic Leap Apple Course 360

The Ghost Howls

MAY 27, 2021

VR is growing every month, and is running towards mainstream adoption as all dead technologies do. At the end of 2017, VR Porn dot com published these statistics that proved that people were more interested in adult VR content than on Oculus’s official website. We all wear Google Glasses every d… ah, no.

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360 Video Apple AR Video 536

VRScout

FEBRUARY 28, 2022

In addition to creating experiences that “play well,” LEGO continuously experiments with emerging technologies to shape what the near future of play could be, thoughtfully creating experiences that change the way people live and interact with the physical and digital world. LEGO AR Studio (2017). Life of George (2011) .

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ARVR

OCTOBER 7, 2020

In 2016 the immersive technology was globally used through the app Pokemon GO. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Trend 1: Mobile AR Since 2017, mobile AR has grown immensely. Apple recently introduced ARKit 4.0

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

In these early months of 2017 just about every major tech company has some sort of virtual or augmented reality product either on store shelves or coming in the future. Apple is a tough nut to crack when it comes to future projects. Tagged with: apple , ar , industry news , patent. Every company except one.

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Wearables Augmented Reality Apple AR 100

UploadVR Between Realities podcast

JANUARY 9, 2017

As we look forward to 2017 then, we’ve reached out to a bunch of industry experts and insiders to get their views on where we’re headed over the next 12 months. We asked all of these developers the same four questions: 1) What do you think will happen to the VR/AR market in 2017? 2) What NEEDS to happen to the VR AR market in 2017?

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AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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Upload VR

APRIL 26, 2024

The company has repeatedly spoken of its intentions to bring AR glasses to market since 2017, and in 2021 revealed the effort is called Project Nazare. MicroLED is a truly new display technology, but no company has yet figured out how to affordably mass produce it with decent resolution.

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