Road to VR

MAY 15, 2023

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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AR Insider

OCTOBER 14, 2020

But rather than the AR revolution we envisioned in the wake of ARkit’s 2017 unveiling , it’s been more of a gradual climb. Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. Image Credit: Apple.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. Perhaps the Mona Lisa?

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Road to VR

MAY 19, 2020

We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in iOS 13.1 The report maintains that Apple is set to deliver a stereoscopic AR headset (dual displays) in a glasses form-factor which is said to rely on an iPhone for all data processing.

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XR Today - Mixed Reality tag

MARCH 27, 2024

Tencent is reportedly providing the Apple Vision Pro a much-needed bridge to the Chinese market by making some of its most popular apps available on the device. We already know that Apple is planning to release the Apple Vision Pro later this year, as Tim Cook, Apple’s CEO , confirmed to state media at the China Development Forum in Beijing.

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Road to VR

APRIL 22, 2024

.” The company hasn’t shown any of the headsets as such, but this symbolizes a monolithic shift in how the company is controlling its hardware-software stack , likening it to a more Android-style approach as opposed to Apple’s walled garden approach with iOS and Apple Vision Pro.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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Road to VR

JANUARY 16, 2017

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. SEE ALSO Apple Mum on AR/VR for iPhone 7, but Here's How We Know They're Still Working on It.

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XR Today - Mixed Reality tag

MAY 18, 2023

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. Apple also filed a separate trademark for the new xrOS operating system late last year.

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Road to VR

JUNE 27, 2017

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps. Apple Pay in AR Quick Look. Image courtesy Apple.

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Upload VR

AUGUST 30, 2022

An Apple-linked company filed to trademark ‘Reality One’, ‘Reality Pro’, and ‘Reality Processor’, Bloomberg reports. The filings come from a company called ‘Immersive Health Solutions LLC’, a company with no public presence which Bloomberg reports is linked to Apple.

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Road to VR

FEBRUARY 16, 2024

Owlchemy Labs, the Google-owned VR studio, announced it’s bringing the chart-topping VR games Job Simulator (2016) and its sequel Vacation Simulator (2019) to Apple Vision Pro.

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XR Today - Augmented Reality tag

JANUARY 5, 2024

XREAL claims to have shipped “up to” 350,000 pairs of augmented reality (AR) glasses since its inception in 2017. Meta released the Quest 3 towards the back end of 2023 and Apple takes its first foray into the market with the Vision Pro this year.

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Road to VR

DECEMBER 12, 2017

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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Road to VR

APRIL 24, 2019

Apple has been continuously iterating on ARKit , its augmented reality development tool that lets creators make smartphone-based AR experiences. The company unveiled ARKit at its World Wide Developer Conference (WWDC) in 2017, and the 2.0 SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through.

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VRScout

JUNE 29, 2017

The new update to the platform has brought an impressive selection of exciting new features: from the groundbreaking ARkit (augmented reality development platform), Apple Pay Messenger integration, and Live Photos coming to life. — Stijn (@StijnDV) June 24, 2017. But who wants to have to swipe the screen like some caveman?

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Upload VR

FEBRUARY 20, 2023

Apple’s entry to VR will be “a Macintosh moment”, says the founder of Vrvana. Vrvana was acquired by Apple in 2017. In November, The Information reported around 3000 people were now working on it as Apple gets closer to launch.

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VRScout

SEPTEMBER 8, 2017

2017 has been an absolutely enormous year for augmented reality. The company isn’t just setting its sights on Apple though, as the company is also confirming support for Android’s ARCore platform in the near future. The post ManoMotion Introduces Apple ARKit Hand Gesture Support appeared first on VRScout.

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Road to VR

NOVEMBER 22, 2017

Citing sources close to the deal, TechCrunch reports that VR headset maker Vrvana has been acquired by Apple for $30 million. Now TechCrunch , citing sources close to the deal, reports that Apple has acquired the company for “around $30 million.” Nor do I think the vast majority of people would be satisfied.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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Road to VR

MARCH 11, 2019

Several reports over the past two years have suggested Apple is getting ready to manufacture an AR headset , and possibly ship it sometime in 2020—something that’s so far unsubstantiated by the company itself. SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through. Last summer the company unveiled ARKit 2.0

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Road to VR

JUNE 5, 2017

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but that both the new 27-inch iMac and the iMac Pro will be VR-ready out of the box.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017.

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Upload VR

OCTOBER 9, 2023

Meta and Apple are building from different directions a path to the same future with virtual worlds to visit, spatial calling with hyper-realistic avatars, and all day augmentation. AR: Starting With Apple Vision Pro Apple begins in 2024 with Vision Pro as an AR-first device starting at $3500.

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VRScout

MARCH 30, 2018

Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.” 19, 2017 to March 19, 2018)?

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Upload VR

JULY 6, 2023

The report cites "an official familiar with Samsung's internal circumstances" as saying the delay is caused by a redesign and specs upgrade prompted by the reveal of Apple Vision Pro. In late 2017, Samsung launched Odyssey , a Windows PC VR headset, and a year later the successor Odyssey+.

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Road to VR

JUNE 9, 2017

Apple’s broad embrace of VR this week shows that the company has had virtual reality support on its roadmap for quite some time. During a session at WWDC , Apple and Valve confirmed they’ve been working together for nearly a year to bring SteamVR and OpenVR to MacOS. SEE ALSO Apple Announces First VR-Ready Computers.

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Upload VR

JANUARY 30, 2023

According to a new report from The Information , Apple is developing software for its upcoming mixed reality headset that would let consumers and professionals build AR apps and experiences. This new set of tools would allow Apple headset owners to build AR apps that can be made available to others via the App Store.

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XR Today - Augmented Reality tag

FEBRUARY 23, 2023

Apple Inc has reached out to Chinese manufacturing firm Luxshare to develop its upcoming augmented reality (AR) smart glasses, Nikkei Asia reported on Thursday. It also indicates a major achievement for Chinese suppliers as Apple previously supported Taiwanese firms. Luxshare is rising in the ranks of Chinese industry.

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VRScout

APRIL 2, 2018

According to a patent filed by Apple in 2017, some very fun road trips could be on the horizon. Patent and Trademark Office published several Apple patent applications submitted September 2017, leading to some very interesting speculation towards the company’s vision of VR in the future. Earlier this week the U.S.

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VRScout

MAY 7, 2017

F8 2017 was held on April 18th and 19th 2017. Other technology giants with strong consumer brands have their developer conferences in the coming weeks, let’s see how they in turn contribute to stimulating the mass market adoption of immersive technologies: Microsoft Build : May 10-12, 2017. Google I/O : May 17-19, 2017.

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UploadVR Between Realities podcast

JULY 3, 2017

Apple revealed a lot of details about its impressive new ARKit platform at its event at WWDC 2017 last month, but it didn’t mention that one of its most popular apps already supports the new feature. The latest version of Apple Maps has ARKit support built in. Felix Lapalme (@lap_felix) June 27, 2017.

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Road to VR

MAY 4, 2017

By the end of 2016, the company says they began shipping the first Meta 2 dev kits, and by the end of 2017 they expect to ship some 10,000 headsets. While Meta has raised a considerable $73 million in venture capital to fund their ongoing development, giants like Microsoft, Magic Leap, and perhaps even Apple loom.

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Road to VR

FEBRUARY 10, 2018

According to documents filed last month with SEC, a new stock issuance of some $10 million by OLED microdisplay maker eMagin will be bought up by Apple, Valve, and LG, among others. SEE ALSO Apple's Latest VR Patent Describes a Compact VR Headset with Eye Tracking.

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Road to VR

JUNE 6, 2017

At yesterday’s keynote at the Worldwide Developers Conference (WWDC) 2017, Apple revealed the new iMac Pro and updated 27” Retina iMac , both of which are VR-ready, along with a slew of other VR related product updates. The post Here’s the Star Wars VR Demo Apple Showed During Their Keynote appeared first on Road to VR.

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