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Unity Develops Digital Twin of Orlando

XR Today - Augmented Reality tag

This Wednesday, the popular real-time 3D (RT3D) engine Unity, with the Orlando Economic Partnership (OEP), created a digital twin of the region to assist with local economic and industrial growth. The President and CEO of the OEP, Tim Giuliani , said that the Unity alliance highlights Orlando’s dynamic innovation ecosystem.

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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. Users can provide natural text prompts and sketches to input data on the forum.

Unity 61
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Metaverse Must Tackle Security Concerns, Agora Survey Says

XR Today - VR Headsets tag

Cybersecurity will also become a major vertical for the industry as sensitive use cases, users, data, and immersive experiences will demand stronger encryption and protection from attacks. According to a recent survey published by the firm, 33 percent of respondents said data privacy and security were the biggest challenges to the Metaverse.

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The XR Week Peek (2023.12.04): Varjo announces XR-4 headset, Quest 2 sells much more than Quest 3, and more!

The Ghost Howls

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

Unity 316
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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

The biggest ad platform in the world is now open for immersive content. This level of immersion with content is only possible in 3D. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. This is just a first step into a far more immersive ecosystem of advertising.

Google 466
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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

This week I have read the results of two very interesting surveys: GDC, as every year, has asked VR developers what platform they’re currently interested in. The true takeaway is that the Quest is getting the most interest ; ISFE and Ipsos MORI’s GameTrack surveyed gamers, asking them what features they are most interested in for the future.

Samsung 416