XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. Users can provide natural text prompts and sketches to input data on the forum.

Unity 62

Unity Apple Tools Immersion 62

The Ghost Howls

JANUARY 27, 2020

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. Unity changes how it handles XR Plugins.

Samsung 421

Samsung Survey Unity Oculus 421

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. Myth-Busting Immersive Advertising. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay. Here’s why.

AR 406

AR Unity Retail Entertainment 406

XR Today - Mixed Reality tag

SEPTEMBER 5, 2022

Metrics such as attention and navigation were essential for six degrees of freedom (6DoF) immersive experiences, a report from Brighton, UK-based firm spanning 65 enterprises across the industry explained. Data and metrics on attention were scalable with current headset and handset technologies, the report noted.

Eye Tracking 80

Eye Tracking Data Survey Finland 80

XR Today - Augmented Reality tag

JUNE 21, 2022

Considering humanity and ethics in the extended reality (XR) and Metaverse landscape affects many immersive firms and thought leaders. For example, Unity runs its humanities fundraiser and awards showcase. Additionally, Apple has supplied its Lidar scanners to other XR firms, including drone services for preservation and surveying.

Augmented Reality 83

Augmented Reality China Apple AR 83

The Ghost Howls

JULY 24, 2023

More info News worth a mention (Image by Sony) Sony shows the behind-the-scenes of PSVR 2 In a recent blog post, Sony Interactive Entertainment has shown the internal evolution of PSVR 2, from the initial experimentations to the final release. Let me copy-paste for you what it is about: AR/VR creators, this survey is for you.

Apple 298

Apple Survey Machine Learning AR 298