XR Today - Virtual Reality

JUNE 8, 2023

Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. Apple supports Unity applications as part of its software stack.

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ARPost

MARCH 9, 2021

Microsoft Ignite was a three-day conference that took place virtually on YouTube, Microsoft.com, and in Altspace from March 2-4. Surprisingly, there was little at the conference directly related to HoloLens , Microsoft’s mixed reality headset. As the world recovers, it will require much more from technology.”. Satya Nadella. “The

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XR Today - Augmented Reality tag

MAY 9, 2023

The company’s no-code platform aims to complete the process in the next 60 days, allowing ARway to provide its products to customers with compatible hardware. This will expand the company’s offerings beyond mobile handsets and boost the number of use cases for its technologies.

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XR Today - Virtual Reality

SEPTEMBER 20, 2022

In recent years, we’ve discovered just how powerful technology can be in delivering information to those who need it most. XR has the potential to be one of the most disruptive new technologies in the educational space. Today, we’re looking at just some of the major vendors leading the way to a future of immersive learning.

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XR Today - Mixed Reality tag

OCTOBER 27, 2023

Major firms like Microsoft, Valve, and Apple are continuing to build immersive product portfolios leading towards the dawn of 2024. The initial patent states that Microsoft plans to create a “display device [that] includes a display substrate and a backplane substrate.”

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XR Today - Mixed Reality tag

NOVEMBER 17, 2023

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

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XR Today - Virtual Reality

NOVEMBER 24, 2022

The company’s immersive technology is assisting businesses in building more collaborative experiences for staff, more emotional customer service interactions, and even unique hybrid retail experiences. Varjo’s versatile collection of XR technologies makes it an excellent choice for all kinds of retail and ecommerce initiatives.

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ARPost

JULY 4, 2022

NVIDIA joined Meta , Epic Games, Khronos Group, Avataar , Microsoft, Unity, XR Association , and many other founding members to lead the development of interoperability standards to drive the growth of the metaverse. The metaverse is a complex system running off multiple layers of technologies.

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The Ghost Howls

MARCH 1, 2024

When Mark Zuckerberg acquired Oculus, all the eyes of the tech industry started looking at VR as the “next big thing” And now that Apple entered the field, all people in the technology world are talking about the Vision Pro, and especially of the future evolutions of the device, which could become mainstream.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Meta is one of the market leaders in the technology environment right now, particularly in regard to XR, advertising, and the metaverse.

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XR Today - Virtual Reality

JUNE 9, 2022

With investment in everything from the hardware side of the XR collaboration story, to the software side, with apps like VR Workplace, Meta is paving the way to host of opportunities for all companies to get involved in the next generation of work. The company could even be the organization behind the new era of “Metawork”.

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ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Unity (Nasdaq: U) for 3D Modeling and Animation Tools.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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XR Today - Virtual Reality

DECEMBER 2, 2022

Multinational XR firms like Lenovo, ByteDance’s Pico Interactive, HTC VIVE, Varjo, and Microsoft are leading the charge for immersive transformations. Additional businesses like Epic Games, Unity, Autodesk, Adobe, NVIDIA, and many others have pivoted to the Metaverse to reach these goals. How To Prepare for Enterprise VR.

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ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. Back in 2018, as part of the IBC Masterclass on VR technology, Rob Koenen shared his vision of the future of virtual reality. The concept of interoperability is important to XR innovation isn’t new.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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ARPost

MAY 16, 2023

The company is currently launching new hardware and a new product package, so we spoke with CEO and co-founder Jay Wright for a software demo and an explanation of the new release. A Cross-Platform Solution The complete Campfire ecosystem consists of hardware and software.

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XR Today - Virtual Reality

AUGUST 22, 2023

Recently Microsoft noted how MR represents the “ eyes and ears ” of AI. So, it appears that the two emerging technologies, XR and AI, coexist to enhance outcomes for end-users across the board – instead of competing. GenAI is already incredibly common on the developer side of XR hardware and software.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

The companies investing in spatial audio today are using the technology to enhance the quality of their virtual reality landscapes, and develop new experiences in the metaverse. One of the major market leaders in the XR accessories environment, Rebuff Reality focuses on developing enhanced solutions for existing VR hardware and tools.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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XR Today - Mixed Reality tag

APRIL 23, 2024

The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. In the PC era, the open model won out; you can do many more things, install mods, more diversity of hardware and software, and more. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

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ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Pearlman will have a separate but related talk later that day.

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XR Today - Mixed Reality tag

DECEMBER 5, 2023

A leader in AI development for virtual, augmented, and mixed reality (VR/AR/MR) solutions, Meta’s latest involvement in the AI Alliance will help facilitate an ethical framework for the emerging technology. Finally, the alliance will aim to launch initiatives to encourage the open development of AI in safe, beneficial ways.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. That, in turn, allowed their partner developers to secure key contracts as they figured their way around the new technology.

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XR Today - Augmented Reality tag

APRIL 1, 2023

The hardware-agnostic technology is compatible with a range of different devices to ensure everyone in the workplace can interact with the same holographic tools. Unity Unity stands as one of the market leaders in software development for the metaverse landscape and the XR economy.

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XR Today - Mixed Reality tag

MAY 2, 2024

It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. Carmack stated: VR is held back more by software than hardware. ” More on Meta Horizon Store and Open OS Meta recently launched a new version of its Meta Horizon OS, designed to facilitate XR application and hardware development.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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XR Today - Mixed Reality tag

MARCH 24, 2023

The week saw major technology events like NVIDIA GTC and GDC 2023 introduce a wealth of new XR solutions and products. Also, among new consumer-based immersive hardware and software launches, the industrial XR space is accelerating across the enterprise space. This week was pivotal for the XR industry.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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The Ghost Howls

JANUARY 15, 2023

Congress is stopping the acquisition of more Microsoft IVAS headset. The story of the IVAS, the modified HoloLens system that Microsoft is building for the army, is becoming always more similar to a soap opera. This is a decision that is not going to make Microsoft happy. Unity adds OpenXR hand integration package.

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XR Today - Virtual Reality

MARCH 27, 2023

RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space. Goertek Goertek produces a variety of hardware and device options for the XR space, including augmented reality smart glasses and comprehensive VR headsets.

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XR Today - Augmented Reality tag

MAY 22, 2023

Meta could potentially explore how to leverage Magic Leap’s trendsetting AR technologies, including software and hardware. These technologies transmit images from processors to the headset’s lenses. Despite this, the sources have said it is uncertain if it will lead to a specific project.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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