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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

Google 462
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The XR Week Peek (2023.10.24): Bytedance debunks the rumors about Pico, new Glassholes are a trend, and much more!

The Ghost Howls

The Verge started referring to them as the new “Glassholes”, the term that was invented to describe people wearing Google Glass in public, when that device was popular. I understand the fun of doing stuff with passthrough: when the Vive Focus came out, I did some stuff like that, too. There are many other examples of that.

Trends 268
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XR Talks: Projecting 2020’s Top Spatial Trends

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative analysis and top takeaways. We’re featuring a replay of that presentation as this week’s featured XR talk (video below). Speakers’ opinions are their own.

Trends 195
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The XR Week Peek (2023.11.14): Quest Lite is coming to China, Samsung XR headset expected for 2024, and more!

The Ghost Howls

More info Some news on the Vision Pro A new week, a new bunch of pieces of news about the Apple Vision Pro: CNET’s Scott Stein has gone hands-on with the Spatial Videos on the Apple Vision Pro and found them very cool. Even if they are just 3D videos in the end, the impact they have on the user is very positive.

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XR Talks: The What, Why and How of AR Commerce

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, narrative analysis and top takeaways. As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” Cohesive 3D Strategy.

AR 336
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Can Advertising Scale in VR? (Yes and No)

AR Insider

These include video, social media, mobile apps, and games (just ask Unity). This trend also follows audience dynamics: Early adopters are more likely to pay for content and experiences. across Google’s display ad network. It shouldn’t be measured like a pre-roll video ad.

Trends 339