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Case Study: Is YouTube the Next AR Marketing Channel?

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Our next case study that hit these marks comes from MAC.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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Google Launches Social Awareness VR Initiative ‘Daydream Impact’

VRScout

Google Daydream will provide organizations with VR training and equipment rentals. Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms.

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Google Says Global VR Search Volume Grew 400% in 12 Months

Road to VR

Google, who has now has several major VR initiatives underway, notes major gains in interest in virtual reality and 360 degree video capture and sharing. The company is now prompting brands to consider what role VR will play in their marketing strategies. It seems as if the company’s early bets are on their way to paying off.

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The Future of VR in Education: Full Immersion in Learning

ARPost

Some schoolchildren are visual learners: it is important for them to “see” the object of study, and not just hear or read about it. The results of studies on the VR impact on student engagement in the learning process show that in more than 60% of cases, students have increased attention, and interest in the subject.

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