ARVR

APRIL 19, 2021

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. This is the topic of ARtillery Intelligence’s recent report on enterprise AR case studies. These are the areas where AR falls down, so it’s also where implementation strategies should focus.

Case Study 130

Case Study Study AR Strategy 130

XR Today - Virtual Reality

JUNE 20, 2022

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. Autoliv and Unity.

Case Study 187

Case Study Study Unity North America 187

AR Insider

MAY 3, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into 3 mini case studies for web AR marketing campaigns. This post appeared first on AR Insider.

Examples 313

Examples AR Case Study Study 313

XR Today - Virtual Reality

NOVEMBER 29, 2022

For retail leaders thinking of investing in the XR space, reading case studies and reports can be an excellent form of inspiration and guidance. The strategy allowed the company to save around 80% on the cost of creating 3D scans, compared to other common technology options, with high-definition solutions produced in a matter of hours.

Case Study 230

Case Study Retail Study Magic Leap 230

XR Today - Virtual Reality

OCTOBER 11, 2022

Using the combined technology, CannonDesign was able to launch a preliminary design strategy with the University of Houston’s college for Nursing. At the same time, the solution needed to make it simple to share virtual mock-ups with clients and adjust strategies in real-time based on feedback.

Case Study 199

Case Study Construction Study Virtual Reality 199

ARPost

NOVEMBER 12, 2019

Consequently, brands will have to adjust their social strategies to accommodate the change. Studies show that AR affects consumer behavior in incredibly positive ways. This creates an entirely new plot of digital real estate that brands can populate with incredibly rich, interactive and sticky content. Instagram checkout feature.

Strategy 171

Strategy AR Augmented Reality Real Estate 171

XR Today - Virtual Reality

JUNE 13, 2022

MUJI wanted to use an XR marketing strategy to discover new ways of getting closer to customers, and giving those customers a journey into the heart of the philosophical world the brand is trying to build. Now the headset is openly available, the MUJI case study acts as a good insight into its capabilities.

Case Study 172

Case Study Study Finland Virtual Reality 172

XR Today - Virtual Reality

NOVEMBER 21, 2022

rth began building its new strategy with the assistance of the Microsoft HoloLens headset, and the Microsoft partner network. All the while, the business was keen to implement a strategy which would optimise the customer experience and generate greater brand loyalty. Here’s what happened when Wu?rth

Case Study 175

Case Study Retail Microsoft Study 175

Road to VR

MARCH 20, 2017

With the experience being simulated in virtual reality, the researchers are free to easily modify it—in ways largely impossible in real life—as they see fit to study different aspects of the perception and action of catching a thrown object. Which in research talk means, ‘you better bet we’ll be studying this further!’

Study 247

Study Virtual Reality Strategy Video 247

Mashable VR

JUNE 17, 2022

From time management to effective study habits, a little refresher on ways to put your best foot forward couldn’t hurt. And this Academic Success MasterClass Package — which happens to be on sale for just $49 — is packed with helpful strategies.

Course 72

Course Study Strategy Exercises 72

XR Today - Virtual Reality

SEPTEMBER 7, 2022

Aptiv brings its strong focus on innovation not just to its product development strategies, but also to the training opportunities it offers to employees. The company is also responsible for developing some of the signature technology for the modern automotive landscape, such as the neural net or “brain” for autonomous vehicles.

Case Study 218

Case Study Education Study Oculus 218

XR Today - Mixed Reality tag

MAY 19, 2023

The company’s strategy revolves around the use of quick bursts of microlearning sessions, paired with experiential experiences. The brand expanded the scope of their training strategy, to include new lessons on leading difficult team meetings, and even delivering support to an employee facing emotional distress.

Case Study 97

Case Study Study Strategy Simulation 97

ARVR

AUGUST 2, 2022

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. This is the topic of ARtillery Intelligence’s recent report on enterprise AR case studies. These are the areas where AR falls down, so it’s also where implementation strategies should focus.

Case Study 208

Case Study AR Study Strategy 208

XR Today - Mixed Reality tag

JULY 29, 2022

Our recent study finds that the easiest way to take your customers’ digital shopping experience to the next level is through #rewards programs. Research also noted that just 36 percent of British people responded they were aware of the Metaverse but did not understand its use. Read on: [link] pic.twitter.com/PprzwiFhJT.

Study 105

Study Survey Austin Texas 105

GizModo VR

AUGUST 24, 2021

The study found that a large majority of women who received medication abortions in California last year via telehealth service required no follow-up medical care, and no major adverse events were reported. New research finds that abortions prescribed over the phone or online can be safe and effective. The findings… Read more.

Study 105

Study California Strategy 105

ARPost

JUNE 16, 2021

The first webinar of the three-part series starts today, June 16, at 11 am EST, and is titled “How to Conduct Research Studies in Virtual Reality?”. The presenters will also support their arguments with examples of real-life research studies already completed in a virtual environment. What Topics Will the Webinars Cover?

Education 430

Education Virtual Reality Study Training 430

GizModo VR

NOVEMBER 22, 2021

The best way to minimize the foul and feral amount of hate speech currently polluting Twitter is apparently to just nicely ask people to stop, according to new research published by Cambridge University Press. Read more.

Strategy 98

Strategy Study San Francisco Software 98

XR Today - Mixed Reality tag

MARCH 13, 2023

The team also consulted on change management strategies, to increase user adoption. Creating a Virtual Landscape for Education At the heart of the XR initiative, was the desire to create a truly compelling “digital double” of the Toyota Columbus factor, which included 3D versions of the vehicles the company was creating.

Automotive 102

Automotive Case Study Columbus Study 102

XR Today - Augmented Reality tag

JUNE 10, 2022

Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy.

Case Study 71

Case Study Study Augmented Reality AR 71

ARPost

MARCH 6, 2020

A study by retail perceptions showed that around 71% of customers would return to a retail store more regularly if it offered an augmented reality experience. Augmented reality is becoming a rising trend in the retail industry and an increasingly used sales strategy. Try Before They Buy. WebAR In Print.

Augmented Reality 360

Augmented Reality Retail Strategy AR 360

ARPost

APRIL 28, 2022

Some schoolchildren are visual learners: it is important for them to “see” the object of study, and not just hear or read about it. The results of studies on the VR impact on student engagement in the learning process show that in more than 60% of cases, students have increased attention, and interest in the subject.

Education 443

Education Immersion Machine Learning Study 443

XR Today - Mixed Reality tag

APRIL 17, 2023

Frontline workers can now build their applications, edit digital twin scenarios with zero coding, and contribute to optimizing maintenance strategies and training initiatives in a host of scenarios. According to the case study produced by Holo-Light the new work process is now significantly more streamlined and convenient for the engineers.

Case Study 52

Case Study Study Microsoft Training 52

XR Today - Augmented Reality tag

APRIL 11, 2023

Frontline workers even have the power to build their own applications and edit digital twin scenarios with zero coding, allowing the entire team to contribute to the optimization of maintenance strategies and training initiatives in a host of scenarios.

Case Study 80

Case Study Microsoft Study Training 80

XR Today - Augmented Reality tag

FEBRUARY 16, 2023

Delivering a New Level of Support As part of its strategy for creating a new “smart factory” ecosystem, Mitsubishi invested in TeamViewer’s technology to create a new initiative called SupportMe-X. Leveraging TeamViewer, Mitsubishi rapidly began embedding AR into all of its processes and operations, from collaboration to customer support.

Case Study 83

Case Study Study Augmented Reality Automotive 83

XR Today - Mixed Reality tag

MAY 25, 2023

PBC Linear, a leader in the development of intelligent systems for factory automation and manufacturing, discovered the benefits of extended reality themselves, after searching for a way to enhance their recruitment and retention strategy. Working with Magic Leap and Taqtile , PBC Linear created an immersive solution for delivering and distributing (..)

Magic Leap 84

Magic Leap Case Study Study Training 84

GizModo VR

MAY 18, 2022

A legislative commission in Utah has given the green light to study several strategies to help with the worryingly low levels of water in the Great Salt Lake—including potentially building a pipeline to carry water over land from the Pacific Ocean. The study to determine “the feasibility and cost of piping water from… Read more.

Utah 111

Utah Study Strategy United States 111

XR Today - Mixed Reality tag

MAY 22, 2023

Unfortunately, while this strategy allows the company to deliver a human-centric experience to customers, it does have its downsides. To ensure tools can continue to operate at peak performance, Surepoint frequently sends trained technicians to remote job sites, to perform maintenance, complete repairs, or offer hands-on assistance.

Case Study 77

Case Study Study Canada United States 77

VRScout

MARCH 29, 2021

Part of that recovery process will involve studying the rapid progression of this unprecedented global outbreak. Explore virus containment strategies hands-on. Image Credit: Prisms of Reality Inc. A few key features and game mechanics as provided by Prisms of Reality: Join a task force. Become fluent with graphing and equations.

Gaming 457

Gaming United States Government Education 457

XR Today - Mixed Reality tag

MAY 23, 2023

Creating the Next Generation of Social Media Working with Verizon to infuse the power of a comprehensive, worldwide 5G network into its existing landscape, Snap was able to successfully take it’s augmented reality strategy to the next level.

Case Study 80

Case Study Study Latency Augmented Reality 80

AR Insider

DECEMBER 17, 2020

New Study Projects VR Revenue to Reach $12.2 This competitive pricing is part of Facebook’s longer-term strategy to sacrifice margins to build market share and to get more people into VR. This flows from Facebook’s aggressive pricing strategy that’s part of a larger play to build market share and cultivate a network effect.

San Francisco 247

San Francisco Strategy Survey AR 247

ARVR

JUNE 21, 2022

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. This causes AR marketing investment to grow in the form of recurring campaigns among brand advertisers, as well as new entrants that hear about its effectiveness through case studies.

AR 147

AR Case Study Study Strategy 147

XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

Today, we’re taking a closer look at how GE Healthcare implemented mixed reality components into its training strategies, to empower current and future employees. GE Healthcare and Adjacentech worked on a re-imagined version of their training strategy using the Microsoft HoloLens 2. Implementing New Training Strategies.

Case Study 74

Case Study Education Microsoft Study 74

VRScout

OCTOBER 29, 2020

billion humans have a haptics device in their pocket, and no one is really leveraging it,” commented Vezzoli in reference to a study by international business data firm, Statista. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

Tools 504

Tools Haptic Head Mounted Display Wearables 504

XR Today - Virtual Reality

MAY 8, 2023

In the KPMG UK study, UK consumers appeared to have split opinions regarding Metaverse services. Metaverse Services Must Refelct Consumer Visions Ian West, the Head of Technology and Alliances at KPMG UK , said businesses must consider their audiences and end goals when creating Metaverse strategies.

Retail 260

Retail Survey Technology Immersion 260

Anand Tech

APRIL 10, 2024

The study found that these DRAM producers quickly resumed full operations, but had to throw away some wafers. This moderate increase is partly due to SK hynix's more restrained pricing strategy, which is likely to influence overall pricing strategies across the industry.

Taiwan 91

Taiwan South Korea Strategy Samsung 91

Tech Trends VR

FEBRUARY 13, 2020

A recent Harvard Business Review Analytic Services study found that 87% of large companies are currently exploring, piloting, or deploying Mixed Reality, but the vast majority of those are still in the exploratory or proof-of-concept stages. In other words, enterprise XR is about to enter its grown-up phase.

Trends 377

Trends Unity Study Industry 377

AR Insider

APRIL 26, 2021

This is what we call “camera commerce” and it continues to be validated in case studies and figures we track from eCommerce leaders like Shopify. AR Advertising Deep Dive, Part II: Case Studies. On one level, it appeals to their creative sensibilities — erstwhile stuck in 2D media — to demonstrate products in their full 3D glory.

AR 262

AR Case Study Survey Retail 262