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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Spatial Anchors. More immersive.

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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 414
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What Will AR Do for Brand Marketing in 2021?

AR Insider

2020 Spatial Predictions: ‘Training Wheels’ Win AR. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces. Microsoft will kill Slack, Asana, and Zoom to dominate the future of work.

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Creating Immersive Learning Experiences

Tech Trends VR

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.

Immersion 298
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EON Reality Joins Axelrod for UAE Knowledge Metaverse

XR Today - Mixed Reality tag

EON Reality’s metaverse tools will also boost the efficiency of training Axelrod Holdings employees and affiliated institutions, and will additionally slash costs for infrastructure and allow the UAE to explore further possibilities with bespoke “hands-on” upskilling experiences at institutions and enterprises.

UAE 98
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Where Are We in AR’s Lifecycle?

AR Insider

But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. Speaking of Facebook’s billion lens engagements, Google has matched that figure in visual search activations for Google Lens.

Google 195
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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

For Google , it’s all about search, and boosting query volume with more user touchpoints. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Last but definitely not least is Microsoft.

AR 203