VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Spatial Anchors. More immersive.

Microsoft 312

Microsoft North America United Kingdom China 312

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

Unity 99

Unity Google AR Magic Leap 99

Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

Microsoft 235

Microsoft Data Trends Machine Learning 235

UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. ” This is Acer’s kit, the first Windows VR headset to roll out to developers from Microsoft’s partners.

Strategy 167

Strategy Microsoft Long Beach Conference 167

Mashable VR

MARCH 4, 2022

Microsoft is suspending all new sales of its products and services in Russia amidst the invasion of Ukraine by Putin's forces. In a blog post , Microsoft's president & vice chair Brad Smith also said the company's stopping "many aspects" of its business in Russia "in compliance with governmental sanctions decisions."

Russia 98

Russia Microsoft Ukraine Belarus 98

Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

Strategy 138

Strategy Unity AR Gaming 138

Bernard Marr

FEBRUARY 13, 2023

Microsoft, which is reported to have laid off around 10,000 employees, practically simultaneously announced that it plans to invest $10 billion in OpenAI, the creators of the viral application ChatGPT. Likewise, Google's parent company Alphabet announced plans to reduce its global headcount by 12,000 – a cut of around six percent.

Microsoft 52

Microsoft Amazon Google Data 52

UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

Google 160

Google Strategy Conference Samsung 160

Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. We’re jetting off from Heathrow to the US West Coas, stopping by Seattle to cover Microsoft Build before heading to the Bay Area for Google’s flagship developer conference in Mountain View Click To Tweet.

Trends 229

Trends Seattle Conference Google 229

UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

Microsoft 100

Microsoft Google Leap Motion Conference 100

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 416

Trends Apple Google Unity 416

ARPost

NOVEMBER 11, 2022

Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work. That has to do with trust.

Survey 441

Survey Immersion Magic Leap Technology 441

AR Insider

NOVEMBER 19, 2020

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach , consisting of Watch, AirPods and (soon) smart glasses. Trojan Horse.

Wearables 326

Wearables AR Apple Strategy 326

The Ghost Howls

NOVEMBER 7, 2018

Of course, some coordination with team members was necessary to not lose immediately , this game requires some strategy. Microsoft Maquette. Microsoft Maquette is the ultimate VR tool by Microsoft to prototype fast in VR. It works with all headsets and that’s another great choice by Microsoft. The Great C.

Microsoft 171

Microsoft Tools Magic Leap Unity 171

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

Google 59

Google Apple Latvia Retail 59

AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware.

Wearables 265

Wearables AR Microsoft Apple 265

AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Who’s Waging the Wearables Wars? Part V: Apple.

Wearables 296

Wearables AR Apple Strategy 296

Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. And since Windows runs on Arm, NVIDIA has a shot at Microsoft. "NVIDIA was in the first Xbox, and in PlayStation 3.

Automotive 110

Automotive Trends Microsoft Sony 110

Hypergrid Business

FEBRUARY 23, 2023

The most famous use of this large language model is in OpenAI’s ChatGPT , but the technology has also been licensed to many other vendors, and Microsoft has already begun adding it to Bing and announced plans to embed it in Office and other Microsoft applications. ” This will have adverse impacts on political discourse.

Philippines 127

Philippines Strategy Russia Microsoft 127

Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

Oculus 338

Oculus Latency Gaming Strategy 338

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

Microsoft 100

Microsoft HTC Apple Oculus 100

AR Insider

NOVEMBER 25, 2020

MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces. Microsoft will kill Slack, Asana, and Zoom to dominate the future of work.

AR 347

AR Retail Microsoft Trends 347

Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.

Immersion 298

Immersion Georgia Virtual Reality Education 298

The AR Show

JANUARY 16, 2024

Previously Michael spent nearly a decade working with the Microsoft Hololens team. He was a Principle Engineering Lead at Microsoft for a couple of years, left to be the founding partner of Object theTheory, where he and his team worked with enterprises to leverage AR and VR technologies, often in combination with IoT and AI/Machine Learning.

Machine Learning 59

Machine Learning Microsoft Haptic Software 59

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

Hardware 105

Hardware Strategy Microsoft Google 105

XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Companies can also take advantage of real-time and historical analytics from all of their campaigns. Effective advertising has always been crucial to business growth.

Unity 100

Unity Microsoft Augmented Reality Google 100

AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. It’s the fruits of lots of rigor, and the design principles of Spatial’s founding team including Jinha Lee (MIT, Microsoft, Samsung) and Anand Agarawala. Its head of design also helped develop Material Design at Google. Faster Horses. Silver Linings.

Strategy 361

Strategy AR Google Oculus 361

AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

Wearables 234

Wearables Trends Amazon Hardware 234

Road to VR

NOVEMBER 24, 2020

For one, it could simply allow access to the Google Play store on the headset, allowing users to download apps they already own through the store, and then project those apps onto a flat screen inside the headset.

Oculus 359

Oculus Google Strategy Microsoft 359

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

AR Insider

FEBRUARY 21, 2020

For Google , it’s all about search, and boosting query volume with more user touchpoints. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Last but definitely not least is Microsoft.

AR 203

AR Amazon Apple Wearables 203

UploadVR Between Realities podcast

MAY 8, 2017

The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. While we know that companies like Facebook and Google are hard at work on their own standalone prototypes, there is very little expectation they’ll be any smaller than the current AR/VR headsets out today.

AR 149

AR Microsoft Google Magic Leap 149

AR Insider

MAY 28, 2021

Like Google’s Cloud Anchors and Microsoft’s Spatial Anchors — these let multiple users experience positionally-tracked lenses together from different vantage points. In other words, insights from lens-based try-ons can inform brand marketing strategies or decisions about product pipelines and logistics.

AR 294

AR Google Tools Retail 294

XR Today - Mixed Reality tag

JANUARY 8, 2024

Goertek XReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

AR 107

AR Magic Leap Industry Tools 107

Bernard Marr

NOVEMBER 27, 2023

They can seem hugely difficult for businesses to tackle alone but can often be overcome with effective partnering strategy. Part of its strategy is to bring the best together. For example, Google recently announced the closure of the Jamboard whiteboarding tool that’s been integrated into Google Workspace since 2016.

Data 59

Data Machine Learning Strategy Google 59

Bernard Marr

OCTOBER 24, 2022

Multi-cloud is an increasingly popular strategy. This is a strategy known as taking a multi-cloud approach, and it offers a number of advantages, including improved flexibility and security. And it helps to create redundancy that reduces the chance of system errors or downtime from causing a critical failure of business operations.

Trends 81

Trends Strategy Data Microsoft 81

XR Today - Mixed Reality tag

MARCH 29, 2023

Here are some of the major tech firms leveraging enterprise generative AI tools. Google Google has been investing in AI for some time now. As such, Google has gone all-in on AI research, educational resources, APIs, and open-source tools.

Tools 70

Tools Microsoft Google Education 70