Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Tech Trends VR

MAY 8, 2018

Live from Seattle, Tech Trends scoops up all the tastiest bites from the #MSBuild2018 developer’s conference. “We We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

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AR Insider

MAY 4, 2021

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. When it failed to market the Fire Phone last decade, it lost a consumer touchpoint and ceded years of pole position to Google and Apple.

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Wearables AR Microsoft Apple 276

XR Today - Mixed Reality tag

NOVEMBER 10, 2022

Let’s take a closer look at some of the trends influencing the edge computing market for 2022 and beyond. Designing unforgettable and powerful experiences in the worlds of virtual, augmented, and mixed reality requires companies to access a combination of the right hardware and software, as well as the correct networking tools.

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Anand Tech

FEBRUARY 13, 2024

But among large cloud service providers as well as emerging devices like software defined vehicles (SDVs) there is a global trend towards custom silicon. This hints that NVIDIA intends to extend its offerings beyond the conventional off-the-shelf datacenter and gaming products, embracing the growing trend towards customized silicon solutions.

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Google meanwhile acquired Fitbit to buttress its wearables play. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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Wearables Trends Amazon Hardware 235

ARPost

NOVEMBER 11, 2022

Remote work was already trending upward before the pandemic. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Who Wants to Work in the Metaverse?

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Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.

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Bernard Marr

OCTOBER 15, 2023

Gaming On-Demand Google's Stadia streaming gaming service may not exist in 2023 - it proved to be a great idea, backed by solid technology, that just didn't catch on with consumers. However, other cloud services continued to grow, including Nvidia's GeForce Now and Microsoft's Xbox Cloud Gaming.

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Trends Video Gaming Industry 52

ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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AR Augmented Reality Trends Healthcare 414

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Force Multiplier.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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ARPost

MARCH 12, 2021

I am not the only one who has identified this trend. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. The Beginnings of a New Tech Cycle. We are currently at a similar point.

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AR Insider

FEBRUARY 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Google isn’t as acquisitive for AR cloud endeavors (“ Internet of Places “), which build from existing Google Images and Street View data. In fairness, that’s not always the case. Ripple Effects.

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TechCrunch VR

NOVEMBER 7, 2021

He has long known that the future of Facebook is rooted in owning a major hardware platform. As an investor in VR and AR since 2016, I find it cautiously encouraging to hear all the talk of “metaverse” on trending business channels today. Zuckerberg is leaning heavily on “metaverse” as a lifeboat to save a declining user base.

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Hardware Strategy Microsoft Google 104

AR Insider

JANUARY 21, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple.

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ARVR

SEPTEMBER 22, 2022

Augmented reality’s use and development have trended up over the past several years. This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. Moreover, mobile AR can be a cost-effective way for business owners to join the metaverse trend.

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VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. That trend has been keenly anticipated by the VR/AR Global Summit.

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ARVR

FEBRUARY 5, 2021

In 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways.

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Immersion San Francisco Construction Virtual Reality 130

AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

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AR Amazon Microsoft Data 195

The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

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ARPost

APRIL 29, 2021

Adoption and growth of the platform is part of an ongoing trend within industries, including Domino printing who launched their remote support platform SafeGuard AR in March. The experiences announced earlier this year pair Varjo’s unbeatable mixed reality hardware with Laerdal’s medical expertise. TechSee and Vuzix (and Microsoft).

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AR Augmented Reality Microsoft Magic Leap 266

Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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Road to VR

OCTOBER 30, 2017

Starting with the launch of Google’s Daydream VR platform for Android in late 2016, the writing was on the wall for Samsung—Google’s largest Android hardware partner by far—to eventually support Google’s VR offering. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy.

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AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue. The Social Layer.

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Digital Trends

APRIL 19, 2021

Microsoft Edge is getting a performance boost feature that will optimize the browser for higher-end hardware.

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Microsoft Hardware Google 66

ARPost

JULY 16, 2019

Do you follow all the latest tech trends? As software, hardware, and applications improve, so do the mental health and medical fields. Being able to just pick up a piece of hardware, put it on, and get started is amazingly helpful in actually getting people to use your application.” . Healthcare affects everyone.

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AR Insider

MAY 27, 2020

Google Trends indicates a smaller impact for the term “Augmented Reality,” while “Remote Support” shows much stronger relevance. Although it is still early for a meaningful trend, there’s a growing number of active users in the past four weeks. Zoom leaves Microsoft miles behind with Skype and teams.

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XR Today - Mixed Reality tag

APRIL 3, 2024

Workers can use new Vision Pro procedures such as installation, managing Apple IDs, networking, and providing support for services like Exchange and Google Workspace. The Apple Vision Pro is expected to break this trend, unlike other XR devices that lack system-selling applications.

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Apple Eye Tracking Entertainment Immersion 101

ARVR

JULY 9, 2020

Augmented Reality Trends (Part 2) Brief history Some important AR facts: 60s : Engineer Ivan Sutherland, created the SketchPad project, a system based on what is now known as computer graphics, and created a see-through to present 3D graphics (Krevelen, 2010)(Jaimini, 2016). Trending AR VR Articles: 1. Read more here: AR 101?—?Augmented

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ARVR

JANUARY 21, 2022

Let’s take a look at some of the augmented reality trends driving innovation in 2022. Trend #1: Mobile Augmented Reality Is Evolving Mobile augmented reality has many clear advantages that make it the center of much of the technology’s attention. Trending AR VR Articles: 1. How VR could bring transhumanism to the masses 2.

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Augmented Reality Trends Immersion AR 245

AR Insider

MARCH 30, 2021

Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. Who’s Waging the Wearables Wars? Part V: Apple. Trojan Horse.

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Wearables AR Strategy Apple 308

AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Trending AR VR Articles: 1.

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AR Augmented Reality Wearables Apple 130

AR Insider

JULY 19, 2021

This week, we look at Looking Glass’ latest hardware, New avatars at Rec Room and lots of new funding. The streaming giant is going head to head with Microsoft, Sony, Google and Apple. The company has also standardized the hardware to run on its companion software HoloPlay Studio. W elcome back to Spatial Beats.

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