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The LA-Based Marketing Agency Expanding Into the Metaverse

ARPost

With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. “Our

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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

I’m super-late with this newsletter because we of New Technology Walkers are working on some cool stuff for our game HitMotion: Reloaded! Image by Google). Google is reportedly working on an AR operating system. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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Trends and predictions for XR in 2024

The Ghost Howls

The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Rethinking Digital Twins

ARPost

The idea of digital twins has been conceptually important to immersive technology and related ideas like the metaverse for some time – not to mention their practical employment, particularly in enterprise. ARPost defines a digital twin as “a virtual version of something that also exists as a physical object.”

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Glossary: The Metaverse and its Key Components

XR Today - Virtual Reality

Combining spatial computing with the Internet, the Metaverse seeks to seamlessly connect the digital and physical worlds and transform online interactions. Evan Gappelberg, Chief Executive and Founder of Nextech AR , said in an interview with XR Today that metaverse solutions would “bridge virtual, hybrid, and in-person experiences.”

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The Biggest Technology Trends In The Next 10 Years

Bernard Marr

I’m used to writing about where technology trends are heading in the future, but I usually focus on the next one to five years. This is because my work involves helping businesses use technology and data today, and that usually means leveraging what’s available right now or just around the corner. Or something in between?

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