XR Today - Big XR News tag

MAY 19, 2023

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. However, an increased marketplace awareness leads to some great partnerships that solidify a handful of immersive firms in their enterprise presence. The news is ramping up!

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

The event hosted various camera, lighting, and film production solution providers showcasing the latest audio/visual capture equipment. Virtual production solutions are emerging as a new tool for film, media, and broadcast markets. Introducing Sony’s XR Film Production Ecosystem.

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Sony Tools Filming Immersion 79

Road to VR

MAY 5, 2017

Oculus just officially announced that they’d be winding down Story Studio, the company’s internal VR film studio which produced first-party VR shorts like Lost , Henry , and Dear Angelica. ‘Lost’, the first VR short film released by Story Studio | Photo courtesy Oculus.

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ARPost

JUNE 1, 2020

The Unreal Engine General Manager Marc Petit announced new tools on the Epic Online Services platform to help developers create scaling multiplayer experiences. Best Art or Film. The Auggie Award for Best Art or Film was presented by Jesse Damiani to Lucid Dreams for their VR adventure “ The Key.”. Announcements. Best Campaign.

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Tools AR Healthcare Augmented Reality 301

XR Today - Mixed Reality tag

APRIL 20, 2023

As immersive technologies become more accessible, both for consumers and business users alike, we’re discovering just how impactful these solutions can be. Creal’s technology reconstructs light in the physical world, supporting the natural behavior of the human eye for more immersive experiences.

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Entertainment Virtual Reality Immersion Wearables 86

ARVR

NOVEMBER 25, 2020

Zoom calls, as opposed to actual immersive virtual environments with three Dimensional elements and interactive engagement. So these virtual experiences that are blending digital representations of people, places, and things are heavily dependent on the hardware you are using. The All-Encompassing Extended Reality!

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Augmented Reality Virtual Reality AR Virtual Environment 246

XR Today - Mixed Reality tag

MARCH 15, 2023

To ensure user privacy, VITURE 1 hardware uses reverse sound field technology, which means others cannot see or hear what a user is doing. The device also weighs in at 76 grammes, allowing VITURE to promote wearability and useability with its hardware.

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Wearables Trends Magic Leap Hardware 77

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

Last Friday, manufacturers of film production equipment like lighting and camera hardware ARRI hosted a seminar to explore how virtual production tools are altering on-set workflows. Virtual production solutions are emerging as a new tool for film, media, and broadcast markets.

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Tools Technology Filming Industry 59

VRScout

JULY 12, 2016

As the publisher of Unreal Engine 4, Epic Games is at the forefront of developers creating new worlds in VR, and we recently sat down with the man driving their VR efforts: Nick Whiting, Epic’s Technical Director of VR/AR. If we send you one, would you noodle about with it after hours and see if you can get Unreal Engine running in it”?

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AR Filming Machine Learning Unreal 150

VRScout

JUNE 10, 2016

The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. The Osterhout Design Group is an integrated hardware company with a deep background in advanced augmented reality innovation with the US military, and have their principal outsider investor in 21st Century FOX.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. Following the event, several global executives from the immersive tech industry weighed in on the device. Brian Meaney , Head of Product, Alteon.io

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Road to VR

AUGUST 3, 2016

Where the first Connect back in 2014 was about introducing creators to early VR design and development concepts and pre-release hardware, this year’s conference looks to have gone and grown up, indicating the move from enthusiasts nice to a rapidly evolving industry. Photo courtesy Oculus VR, LLC.

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The Ghost Howls

MAY 16, 2022

Another cool announcement has been the one of Immersive View for Google Maps. I can only imagine the possibilities of mixing this with immersive headsets : you could visit every city in VR in a much more realistic way than the one shown by Google Earth VR today. They’re planning support for other engines like Unity, too. Learn more.

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Google AR Unity Video 513

Road to VR

SEPTEMBER 8, 2016

Although this technology has clear applications for gaming and social VR apps such as vTime and the upcoming Facebook VR platform, the founders also plan to use the recorded data to analyse how audiences react to regular films and TV advertising.

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Fove Machine Learning Eye Tracking Latency 100

The Ghost Howls

OCTOBER 31, 2018

I’ve had the opportunity to interview him together with two other journalists and during the interview we have been able to span different topics, from cinema to the MagicVerse, not to mention mixed reality storytelling and immersive cinema. Innovative cinematographic hardware used by John Gaeta.

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Magic Leap Virtual Reality Immersion AR 311

XR Today - Augmented Reality tag

MAY 19, 2023

Virtual production (VP) is a new technology revolutionizing the film, media, and broadcast industries. The emerging solution space uses immersive technology to create realistic environments for actors to perform in, saving time and money on production. How can we work together to find a unique spot in virtual production?

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Sony Filming Unreal Tools 99

The Ghost Howls

OCTOBER 12, 2020

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. The news of course has attracted a lot of funny comments, like “these dogs have better hardware than me”, or the invention of new terms like “Dogmented Reality”, or “AR Doggles”. I love the internet. Learn more.

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AR Google Machine Learning Augmented Reality 445

Road to VR

FEBRUARY 24, 2017

Whiting oversees the development of the award-winning Unreal Engine 4’s virtual reality efforts. For entertainment, we’re largely using the same techniques of framing and timing from film, but adapted a little bit to make it feel better in VR. Epic’s Unreal Engine 4 is one of the leading tools for VR game development.

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Gaming AR Construction Unreal 227

XR Today - Mixed Reality tag

APRIL 19, 2023

Although, the Metaverse is also present on augmented and mixed reality (AR/MR) hardware through platforms such as Niantic and STYLY , which promote socially driven immersive content overlaid on the real world. Firms offer prompt AI services to assist in developing content for immersive platforms. What is the Metaverse?

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Technology Machine Learning Immersion Tools 108

AR Insider

OCTOBER 31, 2019

In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. In another scenario, we may see game engines dominant, like Unity or Unreal.

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Magic Leap AR Microsoft Apple 156

VRScout

SEPTEMBER 14, 2016

Their VR short, Henry , is about an adorable yet spiky hedgehog who has logistical issues with hugging and was narrated by Elijah Wood and directed by Ramiro Lopez Dau, who worked on films like Brave , Cars 2 , and Monsters University. Speculation has been swirling around Snapchat: are they developing augmented reality wearables?

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Virtual Reality Augmented Reality Real Estate Training 150

XR Today - Mixed Reality tag

AUGUST 1, 2023

XR Today: As an end user for Unreal Engine and Unity, how will this partnership develop interoperability for gaming companies? Unity and Unreal underpin most of today’s XR experiences, ranging from the Apple Vision Pro to mobile apps and from PC games to AR/VR devices. This offers a new economy.

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Magic Leap Unity Unreal Technology 57

XR for Business Podcast

NOVEMBER 1, 2019

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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North America Software 360 Video Video 78

XR for Business Podcast

NOVEMBER 1, 2019

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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North America Software 360 Video Video 78

XR for Business Podcast

NOVEMBER 1, 2019

And so he created the hardware and wrote the software to make 360 truly a consumer product. They've created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware's useless with software.

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North America Software 360 Video Video 60

VRScout

APRIL 21, 2021

To learn more about the collaboration as well as each festival’s unique approach, I caught up with Michael Swierczynski, Director of NewImages Festival; Guillaume Esmiol, Deputy Director of Cannes’ Marché du Film; and Loren Hammonds, Vice President of Immersive Programming of the Tribeca Festival. Image Credit: Reality Check VR.

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XR for Business Podcast

JULY 2, 2019

The whole idea that we realize is that there’s so many great, immersive content being created, whether it’s VR, AR, and this is really going to be the way that content is going to be consumed in the future. But instead, creating an advertising model that really works for this immersive content.

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AR Unity San Francisco Examples 78

XR for Business Podcast

JULY 2, 2019

The whole idea that we realize is that there’s so many great, immersive content being created, whether it’s VR, AR, and this is really going to be the way that content is going to be consumed in the future. But instead, creating an advertising model that really works for this immersive content.

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AR Unity San Francisco Examples 78

XR for Business Podcast

SEPTEMBER 4, 2019

At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. ” So, in our world, Unity — and let’s not just pick on Unity all the time, you know, there’s Unreal. Paul: Yeah. And what about wearables?

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. ” So, in our world, Unity — and let’s not just pick on Unity all the time, you know, there’s Unreal. Paul: Yeah. And what about wearables?

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

DECEMBER 29, 2020

So the two different components about that, one being the resource guide, just starting to learn about how to meet as an avatar, which hardware to use, the accessibility challenges that are out there and really writing. But then you look at Unreal. And we produced a 65 page resource guide on how this could take place in your world.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

So the two different components about that, one being the resource guide, just starting to learn about how to meet as an avatar, which hardware to use, the accessibility challenges that are out there and really writing. But then you look at Unreal. And we produced a 65 page resource guide on how this could take place in your world.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

SEPTEMBER 4, 2019

At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. So, in our world, Unity -- and let's not just pick on Unity all the time, you know, there's Unreal. To learn more about Torch, you can visit torch.app. Paul: Yeah.

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AR Magic Leap Unity Augmented Reality 60

XR for Business Podcast

DECEMBER 29, 2020

So the two different components about that, one being the resource guide, just starting to learn about how to meet as an avatar, which hardware to use, the accessibility challenges that are out there and really writing. But then you look at Unreal. And we produced a 65 page resource guide on how this could take place in your world.

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Machine Learning Education Apple Technology 60

XR Today - Big XR News tag

MAY 26, 2023

The metaverse is dead, and we have killed it , says XR Today’s Demond Cureton, who, this week, expressed concern over the way popular media is covering the immersive space. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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Microsoft Sony Magic Leap Ireland 72

Road to VR

APRIL 13, 2017

VR First , the global initiative to seed academic institutions with VR/AR hardware and software, today announced that it’s nearly doubling the number of its VR labs in universities and science parks across the globe by the end of 2017. image courtesy VR First. image courtesy VR First.

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XR for Business Podcast

JANUARY 29, 2020

All these different people who are making these 3D objects in these CAD programs, there’s just something that you can make design decisions lot faster when you’re actually immersed into this space. Like with film, there is a cinema of attractions, where they were still trying to really figure out the language of the medium.

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Industry Augmented Reality AR Technology 78