XR Today - Mixed Reality tag

JUNE 13, 2023

The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Additionally, sports, retail, logistics, healthcare and, more recently, financial services will lead the way. Their partnership with Unity will get them there quickly. Will they contribute to and support the OpenXR standard?

Industry 86

Industry Apple Unity North America 86

VRScout

NOVEMBER 10, 2019

The addition of eye-tracking injects a new layer of interactivity to the user experience. This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2.

Microsoft 320

Microsoft Eye Tracking Magic Leap Haptic 320

The Ghost Howls

APRIL 26, 2021

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Amazon is keeping its experimentation on next-generation retail stores, and its new center will be an innovative Beauty Salon in London.

Magic Leap 367

Magic Leap Oculus Unity Gaming 367

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games.

AR 381

AR Examples Data Head Mounted Display 381

The Ghost Howls

OCTOBER 2, 2023

More info News worth a mention Information leaks on Vive’s inside-out Tracker There is a new leak about the inside-out tracked Vive Tracker that HTC teased a few months ago. The news is that the device may be called Vive Ultimate Tracker and retail at $200 per unit. To work, trackers need a custom Vive dongle which costs $39.

Las Vegas 355

Las Vegas Amazon Controllers Gaming 355

XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. Alan: Actually, I would say all of them are based on Unity or Unreal. The Pico Neo 2, I believe, has eye tracking option.

AR 78

AR Eye Tracking Tools Apple 78

XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. Alan: Actually, I would say all of them are based on Unity or Unreal. The Pico Neo 2, I believe, has eye tracking option.

AR 78

AR Eye Tracking Tools Apple 78

XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. Alan: Actually, I would say all of them are based on Unity or Unreal. The Pico Neo 2, I believe, has eye tracking option.

AR 60

AR Eye Tracking Tools Apple 60

XR for Business Podcast

DECEMBER 29, 2020

But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And it's a super powerful chip that will allow you to have AI built in for facial tracking and object recognition in these types of things, but also allow you to have-- I think it's up to seven cameras.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And it's a super powerful chip that will allow you to have AI built in for facial tracking and object recognition in these types of things, but also allow you to have-- I think it's up to seven cameras.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And it's a super powerful chip that will allow you to have AI built in for facial tracking and object recognition in these types of things, but also allow you to have-- I think it's up to seven cameras.

Machine Learning 60

Machine Learning Education Apple Technology 60

XR for Business Podcast

JULY 8, 2019

Think of retail, for example, where everything’s moving around. If you’re trying to look at a planogram section of a retail space, you need to dynamically be able to compute what’s there, what’s not there, whether things are in the right place. It’s very, very important, as we move forward, to have that.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

Think of retail, for example, where everything’s moving around. If you’re trying to look at a planogram section of a retail space, you need to dynamically be able to compute what’s there, what’s not there, whether things are in the right place. It’s very, very important, as we move forward, to have that.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

SEPTEMBER 18, 2019

With photorealistic visual fidelity, ultra-low latency, and integrated eye tracking, the XR-1 seamlessly merges virtual content with the real world for the first time ever. And with the eye tracking, they can actually do proper testing so they can drive on a real road. And I want to welcome to the show, Niko.

AR 78

AR Examples Latency Training 78

XR for Business Podcast

SEPTEMBER 18, 2019

With photorealistic visual fidelity, ultra-low latency, and integrated eye tracking, the XR-1 seamlessly merges virtual content with the real world for the first time ever. And with the eye tracking, they can actually do proper testing so they can drive on a real road. And I want to welcome to the show, Niko.

AR 78

AR Examples Latency Training 78

XR for Business Podcast

SEPTEMBER 18, 2019

With photorealistic visual fidelity, ultra-low latency, and integrated eye tracking, the XR-1 seamlessly merges virtual content with the real world for the first time ever. And with the eye tracking, they can actually do proper testing so they can drive on a real road. And I want to welcome to the show, Niko.

AR 60

AR Latency Examples Training 60

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

Hypergrid Business

AUGUST 3, 2017

Facebook has been working on VR ads since 2015 , Google is experimenting with a native, mobile VR ad platform , Unity has unveiled its Virtual Room platform for advertisers and marketers, and VR ad startup OmniVert reports that its VR ads have been seen more than half a billion times. High Fidelity avatar with eye-tracking.

Virtual World 81

Virtual World Virtual Reality Virtual Environment Video 81

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you're in a store, or it could be a brand experience that you don't need to be in a store to have. That's like next-level retail.

Austin 60

Austin Google AR Examples 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 14, 2019

One example is retail employees. Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Unity is always my top one. You were talking about exercise and fitness. Amazon Sumerian.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

One example is retail employees. Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Unity is always my top one. You were talking about exercise and fitness. Amazon Sumerian.

Tips 78

Tips Training Augmented Reality Exercises 78

XR for Business Podcast

JANUARY 29, 2020

So I think there’s gonna be a huge push towards kind of three dimensional retail and e-commerce with these mobile devices, and that you don’t even need a headset for that. It’s– I think another thing that will make a big difference and it doesn’t seem like a big thing, but eye tracking. Alan: Yeah.

Industry 78

Industry Augmented Reality AR Technology 78

XR for Business Podcast

AUGUST 14, 2019

One example is retail employees. just in this very short, six-minute conversation that we've been in here, you've talked about VR being used for design, and for previsualization, and for training in retail. And the next generation of headsets that will come out in the next 24 months will all have eye tracking and head tracking.

Tips 60

Tips Training Augmented Reality Exercises 60

XR for Business Podcast

JANUARY 29, 2020

So I think there's gonna be a huge push towards kind of three dimensional retail and e-commerce with these mobile devices, and that you don't even need a headset for that. It's-- I think another thing that will make a big difference and it doesn't seem like a big thing, but eye tracking. Alan: Yeah. It really-- it feels right.

Industry 60

Industry Augmented Reality AR Technology 60

XR for Business Podcast

JANUARY 29, 2020

So I think there’s gonna be a huge push towards kind of three dimensional retail and e-commerce with these mobile devices, and that you don’t even need a headset for that. It’s– I think another thing that will make a big difference and it doesn’t seem like a big thing, but eye tracking. Alan: Yeah.

Industry 60

Industry Augmented Reality AR Technology 60