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ARway to Integrate Magic Leap 2, Microsoft HoloLens 2 Headsets

XR Today - Augmented Reality tag

Augmented reality (AR) wayfinding firm ARway, recently announced it would partner with Magic Leap to integrate its solution on the latter’s headsets. Magic Leap 2 devices will also allow ARway to leverage its eye tracking, spatial audio, and six degrees of flight (6DoF) for greater interactivity with creative content.

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GDC 2018 ‘Day 1’ Roundup – Vive Pro Pricing, Magic Leap SDK, Nvidia RTX, and More

Road to VR

Vive Pro date and price, Magic Leap announcements, Nvidia’s real-time ray-tracing, and Budget Cuts resurfaces. HTC have finally revealed the price and release date of the anticipated Vive Pro , opening preorders globally at Vive.com and other retailers. Magic Leap announcements. image courtesy Magic Leap.

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. You don’t even know how this made me happy! Top news of the week.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Additionally, sports, retail, logistics, healthcare and, more recently, financial services will lead the way. It remains to be seen.

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Hands-On: Microsoft’s HoloLens 2 Is A Serious Improvement, Pre-Orders Now Shipping

VRScout

The addition of eye-tracking injects a new layer of interactivity to the user experience. This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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The Future of AR is in 5G, with Deutsche Telekom’s Terry Schussler

XR for Business Podcast

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

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