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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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The Auggie Awards 2021

ARPost

Best Art or Film. The Best Art or Film award was presented by General Immersive CEO Ray Mosco and went to Peaceful Places by Gold Enterprises. The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. Best Campaign.

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Arcturus Announces Microsoft MRCS Partnership at SIGGRAPH 2023

XR Today - Mixed Reality tag

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Arcturus’s Dimension Studio Arcturus will also provide licence and expertise support for studios seeking to partner with Microsoft’s MRCS network.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Kenichiro Yoshida, Sony Group Chief Executive , said in a recent statement the Metaverse was “simultaneously a social environment, as well as a live networking space where gaming, music, films and anime intersect.”

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

After the report of last week by Insider, in which Alex Kipman was accused of improper behavior at work, especially towards women, Alex Kipman has resigned from Microsoft. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

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VRLA’s John Root on AR, Privacy, & eSports in VR

Road to VR

I had a chance to walk the showroom floor of VRLA 2017 with Root where he took me on a guided tour through the history of VRLA, his thoughts on AR, using VR for film production, the future of privacy in AR/VR, as well as why he is interested in seeing where eSports in VR is headed. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft.

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NBA Rumoured to Join Apple Vision Pro for Sports Livestreaming

XR Today - Mixed Reality tag

According to the New York Post, the collaborative effort aims to integrate one of several massive entertainment platforms for the premium mixed reality (MR) device. Apple’s partnerships with major companies like Microsoft, Unity, and others are also set to offer headset users greater access to immersive tools.

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