March, 2023

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Quest has sold 20M units, so why isn’t VR mainstream yet?

The Ghost Howls

Yesterday, a report by Alex Heath on The Verge reported that Quest has sold around 20M units. Since this is well beyond the 10M threshold we were all waiting for, does this mean that VR is getting mainstream? Well, things are not that straightforward in my opinion… The magic 10M threshold Speaking at Oculus Connect 5, Mark Zuckerberg expressed this opinion of his about the path to make VR mainstream (thanks Road To VR for writing this down): The big question is what is it gonna take for it

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5 Ways AI, AR & VR Elevate Enterprises

AR Insider

AI, AR, and VR are separately developing and finding applicability across various aspects of life and work. But they're also converging in several ways. How can they unlock and advance business goals? Guest author Sergey Vart breaks it down. This post appeared first on AR Insider.

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Motorcycle AR Display Lets Riders See Behind Them

VRScout

This nifty add-on gives motorcyclists eyes on the back of their heads. It’s no secret that riding a motorcycle can be a dangerous activity. Motorcyclists are 28x more likely to die in a crash (per vehicle mile traveled) when compared to those traveling in conventional passenger vehicles, according to data gathered by the National Highway Traffic Safety Administration ( NHTSA ).

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The 2023 Polys WebXR Awards Recap

ARPost

The third Annual Polys WebXR Awards took place this weekend. The show was bigger than ever thanks to the first-ever in-person awards and a special event saying farewell to AltspaceVR. However, despite some new categories, the overall category list was shorter this year as a number of previous awards were combined. A Very Special Polys The Polys launched during the height of the pandemic.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Report: Apple Mixed Reality Headset Delayed to Late 2023 Amid Decreased Confidence in Market Appeal

Road to VR

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. In a tweet , Kuo reports Apple is delaying release of its MR headset due to decreased optimism in recreating the “iPhone moment” the company was hoping to achieve with the device.

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Vitruvian VR: a crazy and fun machine for flying in virtual reality

The Ghost Howls

Today is the day that I publish a post that (because of my work) I’ve postponed for too much time: my hands-on with Vitruvian VR, one of the funniest VR machines I’ve tried in the last months. Vitruvian VR Me, happily trying Vitruvian VR at AWE Europe in Lisbon Vitruvian VR is an Italian startup whose mission is to build a machine that can make the user move in the air, as if he is flying, while immersed in virtual reality.

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8 Ways to Integrate AR and Shopping

AR Insider

3D and AR continue to surface to the top of marketers’ wish lists. Though others still view them as novelties, campaign data and case studies data validate a real business case. How is that playing out today? Guest author Katherine McInnes examines 8 ways. This post appeared first on AR Insider.

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VRChat Is Coming To Android & iOS Devices

VRScout

One of VR’s most popular social platforms is about to get a whole lot busier. VRChat for Android and iOS mobile devices is currently in development, according to an official developer update shared earlier this week. The company states that the mobile version of the platform is already being tested by select team members. In fact, it’s possible you may have interacted with a phone user already without even realizing it.

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Flipside XR Launches Free VR App Flipside Studio for Animated Content

ARPost

Virtual reality company Flipside XR has launched a new app designed for creators called Flipside Studio. Launched on March 2 with support from Meta, the VR app enables users to build animated content in real time, using advanced virtual production tools. Finished projects can be uploaded and shared on YouTube, TikTok, Twitch, and other social media platforms.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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HTC Announces Inside-out Tracker for VR Accessories & Body Tracking

Road to VR

HTC today announced a new Vive Tracker accessory which is the first in the industry to use inside-out tracking, meaning it doesn’t require any external beacons. The device can be attached to props to bring them into VR or to the user’s body for enhanced body tracking. HTC’s existing Vive Trackers are a popular accessory for anyone interested in VR full-body tracking, but they use SteamVR Tracking technology which requires external beacons for use.

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Building Augmented Reality for the Web: Which Platform is the Best?

ARVR

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit. But I have skipped the hype around WebAR in the past few years.

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Happy Women’s Day… and see you at SXSW 2023!

The Ghost Howls

Tomorrow I’m taking a plane for an international flight… again. But before telling you more about this, let me wish a great “International Women’s Day” to all the wonderful women of our ecosystem! And also to all the women that are close to us men in XR and that support us every day :)… and that are close to us even if we always talk about technology and we like to wear luminous shoeboxes on our faces.

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What’s Generative AI’s Role in AR Shopping?

AR Insider

Generative AI continues to blow everyone's minds as it finds new use cases and areas of applicability. Where does it specifically converge with the equally opportune world of AR shopping? This post appeared first on AR Insider.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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The Omni One VR Treadmill Has Finally Begun Shipping

VRScout

A Pico Neo 3 Pro standalone headset is included with each purchase. Omni One is a consumer-ready omnidirectional treadmill that allows you to walk, run, jump, and crouch in VR. According to Austin-based company Virtuix Inc., the futuristic-looking device can be set up easily in multiple locations throughout your home and folded up for convenient storage, promising more immersive VR experiences without sacrificing space.

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NVIDIA CloudXR 4.0 Enables Developers to Customize the SDK and Scale XR Deployment

ARPost

In January, NVIDIA announced new products and innovations at CES 2023. At this year’s NVIDIA GTC , “the developer conference for the era of AI and the metaverse,” NVIDIA announced the latest release of CloudXR. Businesses can definitely look forward to boosting their AR and VR capabilities with the new NVIDIA CloudXR developments, enhanced to bring more flexibility and scalability for XR deployments.

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Meta Quest Gets Unreal Engine 5 Support Minus Two Headlining Features

Road to VR

Meta is transitioning its support from Unreal Engine 4 to Unreal Engine 5.1 for apps built for the Quest platform. Two of the engine’s headlining features aren’t designed for mobile though, so it’s doubtful we we’ll ever see them on Quest. In a dev blog post announcing the news, Meta says developers who choose to work with Epic’s game engine should start thinking about using UE5 for their Quest apps.

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Headworn AR: A Market Still Finding its Footing

ARVR

As we roll into 2023, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. 2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Highlights include mobile AR engagement & monetization, continued R&D in AR glasses, and the gradual march of VR.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Some thoughts about SXSW 2023

The Ghost Howls

South by SouthWest (SXSW) is coming to an end, but for me, it is already over. I’m currently at the Schipol airport in Amsterdam, waiting for the connecting flight that will take me back to Italy. And since I’ve some hours to spend, I thought it could have been nice to tell you some thoughts I had about my experience at SXSW this year. This has been my second year at SXSW: 2022 was the first time I have attended SXSW.

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How Can Brands Use VR in the Marketing Mix?

AR Insider

While VR's early and obvious use cases are in gaming and entertainment, it has potential in several other areas. One is marketing, including elevating brands' abilities to showcase their products in immersive ways. We examine the ways. This post appeared first on AR Insider.

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Walkabout Mini Golf Is Getting An AR Mobile Game

VRScout

The developer also announced that it has partnered with Meow Wolf on a mind-bending new course. Mighty Coconut’s popular mini golf metaverse, Walkabout Mini Golf , is coming to smartphones in the form of an augmented reality (AR) mobile game. The independent entertainment studio revealed the news earlier this week alongside a number of other exciting announcements.

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SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology

ARPost

The South by Southwest® (SXSW®) Conference and Festivals has once again taken the world by storm, delivering a jam-packed 10-day event featuring a variety of activities for audiences to explore. Hosted in Austin, TX, SXSW 2023 ran from March 10–19, 2023. Attendees from around the globe also got the chance to immerse themselves for a couple of days in the fantastical world of the SXSW XR Experience.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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‘Moss’ Studio Announces VR Competitive Multiplayer, Closed Beta Signups Now Live

Road to VR

Polyarc, the studio behind the Moss franchise, announced a new competitive multiplayer VR game currently in development. Polyarc isn’t saying much beyond that—we still don’t even know it’s name—however a look at the game’s concept art shows a definite influence from Moss ‘ style and characters, including the Reader and a number of plucky mice heroes.

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Leveraging Unity 3D for VR Development 

XR Today - Virtual Reality

Not so long ago, Virtual Reality (VR) was considered by many to be a futuristic concept. While various examples of this technology have been introduced to the landscape over the years, it’s only recently that experts have begun creating viable solutions ready for mass adoption. Today, companies from almost every industry are discovering the benefits of bringing immersive technologies into their operations.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

I’m back in Italy! My time at SXSW has been great, but now it’s time to be back to the usual routine. I still feel a lot tired because of the jet lag and the little sleep I had in Austin, but this is pretty normal, and in one week or such this feeling should go away. And I’m sure that the support from all of you will make me feel better even sooner Top news of the week (Image by Meta) Meta to lay off people and focus more on AI It’s been a tough week for Meta.

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Tomorrow’s Stores Today: 3 Ways AR Revives Retail

AR Insider

Rising prices, slowing growth, and online outlets have worsened a decades-long decline in physical retail. After a reprieve last year, we are seeing a renewed wave of woe in 2023. How can AR come to the rescue? This post appeared first on AR Insider.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly