UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? The similarities between Oculus and Apple begin with a shared interest in controlled content. HTC/Microsoft .

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Microsoft HTC Apple Oculus 100

UploadVR Between Realities podcast

APRIL 28, 2017

One of Microsoft’s newest leaders in mixed reality, Mark Bolas, took the stage for a few minutes at Acer’s press conference this week and put into human terms the company’s goals with the technology. Now he is helping define the company’s strategy and vision moving forward into the new medium.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. The demand for smart glasses in the AR space is accelerating at an incredible pace.

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AR Magic Leap Industry Tools 107

XR Today - Mixed Reality tag

APRIL 26, 2023

The Unity Ads platform is the specially-created solution built for the advertising industry. With this technology, advertising teams can create XR-enhanced applications and tools for customers to access in both the desktop and mobile landscapes. Companies can also access extensive tools, design resources and documentation from Apple.

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Unity Microsoft Augmented Reality Google 100

XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. Additionally, many Apple partners are beginning to roll out their own tools to support development, such as AWS. What is the Apple Vision Pro Developer Kit?

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Apple Tools Eye Tracking Unity 91

Road to VR

NOVEMBER 24, 2020

Allowing users to install and run Android apps on the headset—if just in a ‘flat’ mode on a virtual screen controlled by a laser pointer—could drastically boost the value of the headset by bringing all manner of video players, web browsers, productivity tools, utilities, and even flat games to the device.

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Oculus Google Strategy Microsoft 362

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Magic Leap Microsoft San Francisco Trends 282

AR Insider

MAY 28, 2021

Like Google’s Cloud Anchors and Microsoft’s Spatial Anchors — these let multiple users experience positionally-tracked lenses together from different vantage points. The latter is particularly notable in that it’s not just a standard feature for ad platforms, but could be used as a market intelligence tool.

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AR Insider

JUNE 4, 2020

Specifically, there’s a standard set of onboarding steps that are common to many immersive social or collaboration apps, including avatar setup, orienting controls, finding the right room/group, and generally getting a comfortable sense of agency. This is by design says VP of BD and Strategy, Jacob Lowenstein. Faster Horses.

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Strategy AR Google Oculus 358

XR Today - Mixed Reality tag

DECEMBER 18, 2023

However, following a lacklustre push towards workplace XR by way of the Pro headset, Meta is revamping its XR portfolio as an inclusive tool for harnessing the much-hype industrial Metaverse. The firm also offers services like Microsoft Office and ShapesXR via its headset lineup, and Meta still supports its Pro headset for businesses.

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Education United Kingdom Microsoft Industry 91

XR Today - Mixed Reality tag

MAY 4, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 billion by 2030.

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Magic Leap Industry Tools Technology 106

XR Today - Mixed Reality tag

APRIL 1, 2023

During the group’s annual meeting in Davos 2022, WEF outlined a new initiative titled “ Defining and Building in the Metaverse ”. The new program aims to bring together leading voices from across the policy, academia, private, and civil society landscapes to help formulate a new strategy for the future of digital interactions.

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Magic Leap South Korea Strategy Government 94

XR Today - Mixed Reality tag

MAY 8, 2023

Microsoft Magic Leap Varjo HP Acer Samsung ASUS Dell Biel AjnaXR FYR Medical ESight Canon IrisVision VRgineers Zappar Lynx Valve Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years, with the production of solutions such as Microsoft Mesh, and a metaverse environment for Microsoft Teams.

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Magic Leap Wearables Samsung Microsoft 102

The Ghost Howls

AUGUST 24, 2020

Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data. That’s why Avi Bar-Zeev in a tweet on this topic talked about “the illusion of control” of our data : actually, Facebook already had it all. Zuckerberg wrote in a letter some years ago that he wants full control of the XR platform.

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Unreal Apple Government Data 441

XR Today - Virtual Reality

DECEMBER 8, 2023

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. In its 15th Tech Trends report, Deloitte highlighted that the metaverse will soon become a full-blown enterprise tool. The XR market may be experiencing a quiet before the storm.

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Portugal Head Mounted Display Los Angeles Trends 187

ARPost

JUNE 5, 2023

The “Building Open Standards for the Metaverse” panel moderated by Moor Insights and Strategy Senior Analyst Anshel Sag brought together XR Safety Initiative (XRSI) founder and CEO Kavya Pearlman, XRSI Advisor Elizabeth Rothman, and Khronos Group President Neil Trevett.

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Apple Conference Long Beach Industry 370

XR Today - Mixed Reality tag

MARCH 23, 2023

Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years by producing solutions such as Microsoft Mesh and a metaverse environment for Microsoft Teams. The product comes with a handheld remote control and a removable eye guard for variable light conditions.

Magic Leap 103

Magic Leap Wearables Immersion Healthcare 103

XR Today - Mixed Reality tag

MAY 4, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. The demand for smart glasses in the AR space is accelerating at an incredible pace.

AR 71

AR Magic Leap Industry Tools 71

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device.

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Magic Leap Apple Unity Machine Learning 430

XR Today - Virtual Reality

APRIL 26, 2023

The enterprise-optimised platform performs seamlessly on many AR/VR/MR devices from headset vendors such as HTC VIVE, Meta, and Microsoft, allowing firms to leverage XR for a range of use cases, including remote guidance, training, and repair solutions. The way we work has changed, but the tools and mentality is still yet to catch up.

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Machine Learning Training Examples Real Estate 261

XR Today - Mixed Reality tag

JULY 30, 2023

With state-of-the-art sensor technology, XR developers can eliminate the need for clunky controllers. These intelligent tools empower users to interact with digital content using natural “ spatial computing ” gestures and actions. Foveated rendering allows extended reality tools to mimic our actual vision.

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Hand tracking Eye Tracking Tools Data 52

ARPost

MAY 3, 2021

Augmented reality tools that allow you to work on data, visualize information, and collaborate from multiple locations are already here. Manufacturing and quality control. What’s more, business instruction applications like machine repair or quality control need highly detailed digital content in the form of product representations.

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XR Today - Augmented Reality tag

FEBRUARY 17, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 billion by 2030.

AR 81

AR Magic Leap Augmented Reality Industry 81

XR Today - Mixed Reality tag

APRIL 17, 2023

Microsoft and Autoliv China Autoliv China, a manufacturing innovator, collaborated with Microsoft and DataMesh to implement digital twin technology, 3D data visualization, and artificial intelligence in their operations. All of these tools allow workers to resolve issues faster, while keeping technology hands-free.

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Case Study Study Microsoft Training 52

XR Today - Mixed Reality tag

APRIL 26, 2023

With the right immersive tools, healthcare professionals can deliver more intuitive remote support to patients wherever they are. These solutions can also accelerate recovery times, and collaborate more effectively with specialists.

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Healthcare Training Virtual Reality Tools 102

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Right now, countless vendors, including companies like Microsoft, Meta, and Apple , are all driving new interest in AR specs. We’re also seeing the rise of more flexible AR technology, with specs designed to work seamlessly with the tools businesses already use for collaboration, design, and remote assistance.

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Trends AR Technology Immersion 83

Bernard Marr

AUGUST 22, 2022

Satya Nadella , Microsoft MSFT -1.4%. Microsoft’s CEO understands that the metaverse concept will impact every part of the way we do business. By making the “metaverse of work” the focus of Microsoft’s business strategy, Nadella hopes to capture the same success. “It And high taxes on new creative ideas are stifling.

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Virtual World Microsoft Controllers Google 94

Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. The kinds of filmic (linear and interactive) tools that can or have been built for the “virtual studio” is incredible. Upload (@UploadVR) August 21, 2018.

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Magic Leap AR Trends Google 282

The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. It is also going to launch its headset, soon. For sure we have all to keep an eye on this company. More info (Somnium Space 3.0

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UploadVR Between Realities podcast

MARCH 4, 2017

Game-streaming service OnLive has come and gone, and Microsoft over-hyped the effect its Azure platform would have on Xbox One games, but that’s not stopping one company from using the cloud to unlock the power of its tools. Gaming and the fabled power of the cloud has had a checkered history.

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San Francisco Unreal Google Tools 100

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

AR smart glasses can come with many benefits that boost the hardware market as a source of reliable workplace tools, notably small form factors, simple UIs, and accessibility. For frontline workers, it’s important that they have technology at their disposal that is entirely voice-controlled and, therefore, hands-free.

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AR Data Healthcare Industry 83

XR Today - Mixed Reality tag

FEBRUARY 21, 2023

Examples include everything from the Lenovo ThinkReality A3 system, to the Vuzix Blade, and Microsoft Hololens 2. Numerous companies have begun introducing their own version of these smart wearables in recent years. However, there’s still a long way to go in the AR glasses space.

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Industry AR Wearables Strategy 79

XR Today - Mixed Reality tag

AUGUST 24, 2022

At the same time, there are a number of development platforms out there specifically designed to assist companies in their AR strategies. VR is becoming more affordable for a wide range of gaming customers, thanks to tools like the Oculus Quest, which sold 15 million units during just 20 months on the market.

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Gaming Immersion Technology Strategy 85

Bernard Marr

DECEMBER 6, 2022

The trade union body has said in 2022 that the use of workplace surveillance is “ spiraling out of control ” and that regulation is needed to protect workers. Collaborative online working tools meet the metaverse. Nvidia is also promoting its Omniverse collaborative working tool as a metaverse platform.

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Bernard Marr

OCTOBER 31, 2022

While Meta focuses on creating virtual reality environments, companies like Microsoft and Nvidia are developing metaverse environments for collaborating and working on digital projects. No one knows for sure what the winning strategy will be yet, but one thing is for certain – you’ve got to be in it to win it. The Corporate Metaverse.

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Trends Virtual World Augmented Reality Virtual Reality 59

Tech Trends VR

MARCH 7, 2018

it makes strategic sense that Pearson has partnered with Microsoft to develop content for the HoloLens Click To Tweet. This is a training tool for nursing students which allows them to interact with holographic patients and experience common medical scenarios they might not otherwise be exposed to. That ship has sailed!

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Magic Leap Trends Machine Learning Immersion 191

XR Today - Mixed Reality tag

DECEMBER 21, 2022

This includes Varjo’s XR-2, Microsoft’s HoloLens 2, Pico Interactive’s Pico 4 Enterprise, and Meta Platform’s Quest Pro. Unlike AR, people using VR devices employ fully-immersive headsets, base stations, sensors, and controllers. Enhance training and development strategies. What Can Extended Reality Do?

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