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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. Autoliv and Unity.

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XR Advertising Case Study in Focus: Varjo and MUJI

XR Today - Virtual Reality

Increasing its efforts to communicate a sense of “serenity” to customers, MUJI launched a virtual reality experience based on nature. Implemented as an in-store installation within the company’s flagship store, the VR experience, created with Varjo, allows customers to step into a virtual reality world while shopping.

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XR Construction Case Study in Focus: CannonDesign and VIVE

XR Today - Virtual Reality

Through a partnership with VIVE and NVIDIA, CannonDesign was able to implement a custom, enterprise-grade virtual reality solution, capable of boosting efficiency and addressing common obstacles. However, the company also needed a high-fidelity virtual reality headset capable of immersing users within the new experience.

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XR in Education Case Study in Focus: Oculus and Aptiv

XR Today - Virtual Reality

The company turned to The Leadership Network and Oculus (from Meta) to implement a new Virtual Reality solution. Aptiv brings its strong focus on innovation not just to its product development strategies, but also to the training opportunities it offers to employees. Implementing Virtual Reality Training.

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AR Briefs, Episode 48: Enterprise AR Case Studies

ARVR

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer equivalent. One example from this batch of case studies is Medtronic.

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8 Insightful XR Retail and Ecommerce Case Studies to Read in 2022

XR Today - Virtual Reality

For retail leaders thinking of investing in the XR space, reading case studies and reports can be an excellent form of inspiration and guidance. In the traditional retail environment, XR solutions can make shopping simpler and safer, allowing consumers to learn more about various items even when a retail representative isn’t available.

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XR in Retail Case Study in Focus: Microsoft and Wu?rth

XR Today - Virtual Reality

rth Italia, a leading distributor of fastening products within the Italian market, found itself searching for new ways to optimise CX and innovate with the help of the “Mixed Reality” space. rth began building its new strategy with the assistance of the Microsoft HoloLens headset, and the Microsoft partner network.