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8 Augmented Reality Trends in 2021

ARPost

The concept of augmented reality is no longer new. In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. It is worth exploring the different trends that are surging in the augmented reality market.

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Samsung Files XR ‘Glasses’ Trademark in the UK

Road to VR

Samsung has secured a trademark with the UK’s Intellectual Property Office for ‘Samsung Glasses’, which could mean we’re finally seeing some movement from the South Korean tech giant to release an XR headset. The post Samsung Files XR ‘Glasses’ Trademark in the UK appeared first on Road to VR.

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Samsung Enters XR Device Marketplace, MWC 2024

XR Today - Mixed Reality tag

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. At the event, Samsung unveiled several innovative tech products, including the immersive device, a smart ring, and an assistive mobility robotics device.

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Google I/O 2024: The Latest XR Updates from Google

XR Today - Augmented Reality tag

Google I/O 2024 is one of the tech giant’s most exciting annual events for a few reasons. Not only does it give us plenty of updates on new devices and development tools from Google, but it’s also where the company announces some of its most exciting innovations.

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Google Axes Hundreds of AR Hardware Jobs amidst Qualcomm, Samsung Partnership

XR Today - Augmented Reality tag

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. Notably, the reshuffle is occurring following a partnership with Qualcomm and Samsung to leverage the newly announced Snapdragon XR2+ Gen 2 chipset for empowering smart glasses.

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How to Create an Augmented Reality App: Technology Guide 2022

ARVR

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. Due to these variables, the augmented reality market is set to reach a value of $502 billion by 2027, growing at a CAGR of 62.7%, according to Research and Markets.