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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Samsung Enters XR Device Marketplace, MWC 2024

XR Today - Mixed Reality tag

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. At the event, Samsung unveiled several innovative tech products, including the immersive device, a smart ring, and an assistive mobility robotics device.

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Samsung Files XR ‘Glasses’ Trademark in the UK

Road to VR

Samsung has secured a trademark with the UK’s Intellectual Property Office for ‘Samsung Glasses’, which could mean we’re finally seeing some movement from the South Korean tech giant to release an XR headset. The post Samsung Files XR ‘Glasses’ Trademark in the UK appeared first on Road to VR.

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Google Axes Hundreds of AR Hardware Jobs amidst Qualcomm, Samsung Partnership

XR Today - Augmented Reality tag

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. Notably, the reshuffle is occurring following a partnership with Qualcomm and Samsung to leverage the newly announced Snapdragon XR2+ Gen 2 chipset for empowering smart glasses.

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Meta Reportedly Rejected Google Partnership to Bring Android XR to Quest

Road to VR

According to a report from The Information , Google and Meta held a meeting late last year wherein the two companies discussed the possibility of bringing Android XR to Meta headsets. The post Meta Reportedly Rejected Google Partnership to Bring Android XR to Quest appeared first on Road to VR.

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XR Insiders Reflect on Apple Vision Pro Development and Industry Impact

Road to VR

With Vision Pro now in the hands of many, host Kent Bye recently interviewed two XR insiders that have been part of the industry for more than a decade each. The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014.

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