ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC.

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XR Today - Augmented Reality tag

MAY 22, 2023

The technology field leverages immersive hardware and software stacks, enabling on-set professionals to project realistic virtual environments as backdrops with immersive visualizations viewable by a human’s and a camera’s eye. Moreover, Sony has a DMPC in Los Angeles to provide VP knowledge in the US.

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VRScout

NOVEMBER 17, 2021

Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. , Created by Impreza r io Entertainment , Ghostbusters: Afterlife ScARe is much more than a simple mobile game. Image Credit: Imprezario Entertainment.

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XR Today - Mixed Reality tag

NOVEMBER 7, 2022

The Immerse Global Summit (IGS) is set to kick off next month at the Fontainbleue Hotel from 5 to 7 December, where the world’s global tech community will rally behind immersive technologies. Immerse Global Summit (@ImmerseSummit) October 13, 2022. See you in Miami, Dec 5-7 [link] #IGS pic.twitter.com/cXVNb0JvoE.

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XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic Productions has partnered with Meta Platforms to host an impressive immersive experience highlighting climate change’s effects on the Galapagos Islands. Additionally, the documentary series comes just a month after Meta debuted its Meta Quest 3 mixed reality headset at the Connect Event in late September.

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ARPost

DECEMBER 26, 2019

The British rock band Pink Floyd was experimenting with visuals for decades before “augmented reality” was in the common parlance. Earlier this month, Sony Music Entertainment released a comprehensive 18-disk box set titled The Later Years. Creating the AR Experience. Exploring the world of Pink Floyd has been a blast.

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The Ghost Howls

JULY 13, 2020

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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VRScout

NOVEMBER 9, 2021

Reality Engine is designed to make sure you are able to access AR content easily by managing all of the mappings needed for you to properly view, interact, and engage with the immersive content regardless of your current location or situation. Click here to learn more about 8th Wall and their Reality Engine.

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ARPost

FEBRUARY 6, 2023

We talked with The Park Playground CEO Peter Vindevogel, who shared his thoughts on these myths and misconceptions, shedding light on virtual reality technology. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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AR Insider

APRIL 17, 2020

Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code on a WebAR experience for Pink Floyd: The Later Years, that allows fans to experience the band’s music like never before. Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience for the feature film.

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ARPost

JANUARY 19, 2021

While a virtual screen may not seem as thrilling or immersive as the more futuristic view of AR and MR gaming that many of us may have, think about it for a moment. Our goal with STELLAR was to create an incredibly immersive 4K viewing experience that could go with users anywhere and look good doing it,” read the release.

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ARPost

JUNE 8, 2022

Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” Best Location-Based Entertainment. Best Art or Film. Best in Show AR.

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. How Augmented Reality Works. See Also: What Is the Difference between Virtual Reality and Augmented Reality?

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XR Today - Augmented Reality tag

AUGUST 5, 2022

Some of the very first mainstream examples of augmented and virtual reality were delivered directly to the entertainment world, and many were met with significant levels of demand. For years, games developers have battled to create more immersive, memorable, and engaging experiences for their fans.

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XR Today - Mixed Reality tag

JULY 29, 2023

These days, there’s plenty of evidence proving that extended reality is far more than just a novelty for the gaming and entertainment world. In fact, gaming remains one the most powerful areas for XR investment. So, which companies are leading the way to the future of immersive gaming?

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VRScout

SEPTEMBER 18, 2017

Last year, the inaugural VR On The Lot brought together major players from Hollywood, Silicon Valley, Europe, and China for a two-day exploration of the intersection between entertainment and technology. Roy Taylor , Corporate Vice President of Media & Entertainment at AMD Studios.

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The Ghost Howls

FEBRUARY 13, 2023

More info (Quest 3 coming in 2023) More info (New layoffs planned at Meta) Other relevant news (Image by Sony Interactive Entertainment) New information on PSVR 2 is unveiled Sony Interactive Entertainment is keeping growing the hype for the upcoming launch of the PSVR 2.

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The Ghost Howls

APRIL 3, 2023

But actually many reports talk about many doubts inside Apple for the new product , which looks like “a solution looking for a problem”… a sentence that has haunted many products in the immersive realities field. But at the same time, I think that at Sony they were expecting a bit more.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The augmented reality (AR) gaming market has seen new contenders rise as technological platforms offer new possibilities for the sector. The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Mirrorscape also plans to demo it at conferences in the future.

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ARPost

MAY 27, 2020

The computer was designed to be the center of attention,” said Poupyrev. “ … Today, we want computers to augment our reality, not distract us from it.”. The Future of Entertainment. A panel discussion titled “Who Will Control the Future of Entertainment?” The world is coming to us,” said Schilowitz.

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The Ghost Howls

JANUARY 29, 2024

If developers are not interested, and Sony is not willing to invest in exclusive great content for its immersive console, PSVR 2 is going to have a very troubled (and probably short) life. And he’s not the only believer: Microsoft CEO Satya Nadella indicated Mixed Reality as one of the top three trends to follow for 2024.

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The Ghost Howls

JUNE 21, 2021

It is an advertisement company, and we all knew since the beginning that it went to VR with the idea of profiling people and propose them immersive ads. Image by Sony Interactive Entertainment). This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest.

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The Ghost Howls

MAY 13, 2024

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. According to a recent report, the successor of the first Vision Pro may come in 2026 and have a price comprised between $1500 and $2500.

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AR Insider

MAY 27, 2021

From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Myth-Busting Immersive Advertising. Most marketers have now heard about the different immersive technologies and at least have a vague sense of capabilities.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Horizon is also the immersive framework behind the firm’s Worlds metaverse platform. Meta hihglights that its work with ASUS and Xbox tagerts gaming hardware, meanwhile Meta’s experiecne with Lenovo will help scale mixed reality devices for productivity, learning, and entertainment.

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Road to VR

FEBRUARY 13, 2017

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. And be entertaining. ” SEE ALSO Apple AR/VR Product to Debut in 2017, Predicts Sony's Head of Worldwide Studios. I think AR is that big, it’s huge,” Cook told The Independent.

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The Ghost Howls

MAY 1, 2023

many investors would have run away scared from immersive realities, causing the ruin of many companies in our field. And of course, they are going to appeal this decision… More info PSVR 2 to be sold in retail stores Sony Interactive Entertainment has announced that “soon”, PSVR 2 will be sold in dedicated retail store locations.

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The Ghost Howls

AUGUST 1, 2022

Image by Sony Interactive Entertainment). Sony releases some details about PSVR 2 runtime. Sony is slowly releasing details about the PSVR 2 headset to keep the attention (and the hype) high. Venice Immersive is the VR branch of the Venice Film Festival. Upload VR). Other relevant news. How much does it cost?

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. They are entering this market now because they believe this is the beginning of the road towards mainstream adoption.

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VRScout

JULY 18, 2018

Sony Music partners with the David Bowie Archive, Planta, and London’s Victoria & Albert Museum to deliver an incredible VR/AR retrospective of David Bowie’s career. This fall, Sony Music Entertainment (Japan) Inc., The David Bowie is tour has ended, but the show must go on! He was certainly right about that.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

This up-and-coming technology seamlessly blends virtual and augmented reality (VR/AR), namely for enterprise use. Additionally, immersive firms leverage XR to build solutions for engineers, soldiers, medical professionals, and even pilots. Here’s a closer look at each: Augmented Reality (AR).

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

” This year, virtual and augmented reality were well represented throughout the ceremony. Google Earth VR turns much of the world into a digital playground that you can fly or teleport around in immersive 3D space. This is a VR installation put on by Sony Pictures Entertainment and The Void in New York City.

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The Ghost Howls

MAY 30, 2023

More info (PSVR 2 sales — Road To VR) More info (PSVR 2 sales — Upload VR) Sony announces many new pieces of content at its Gaming Showcase A few days ago, Sony held its Gaming Showcase event, where it announced some cool pieces of content arriving for PSVR 2. You can still replay the awards ceremony on Youtube, though.

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VRScout

AUGUST 16, 2016

The first brand to deploy the new Snapchat feature was Sony Pictures Entertainment (SPE) who released a campaign to promote their latest thriller called ‘Don’t Breathe’. Sony created this initial video with the help of AvatarLabs , a Los Angeles based digital agency. All signs point towards an augmented reality Snapchat future.

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The Ghost Howls

AUGUST 2, 2021

The group is composed of executives that come from different teams within the company because the metaverse should be the transformation of the whole Facebook in an immersive setting. Sony has sold 10M PS5 worldwide. The leader of the group will be Vishal Shah, Instagram VP of Product, that will report directly to Andrew Bosworth.

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VRScout

SEPTEMBER 11, 2016

Here’s what a 360-degree Snapchat video with augmented reality filters looks like. The goal: to showcase what an augmented reality future would look like in a 360-degree environment. It is probably the easiest way right now to get an augmented reality overlay in real time. Add stickers to some of the videos.

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The Ghost Howls

DECEMBER 27, 2022

Japanese magazine Famitsu interviewed Sony Interactive Entertainment’s Hideaki Nishino and asked him many questions about PlayStation 5 and PSVR 2. This shows the commitment that Sony has toward VR; The lineup for PSVR 2 is not complete. Actually, Sony has not revealed all the launch titles, yet.

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