XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

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The Ghost Howls

MAY 11, 2020

Mothers and grandmothers are the best, and they care about us during the good and the hard times… their love is infinite. A big and warm hug to all of them And while we celebrate our mommies, let’s read some cool AR/VR news! Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Last month, Meta debuted two immersive devices, the Meta Quest Pro and the Ray-Ban smart glasses. As the devices look to enhance the general adoption and ubiquity of XR, other firms, big and small, are swooping in to claim their space in the enterprise XR field. Moreover, it’s not just hardware or one specific use case.

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet.

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The Ghost Howls

DECEMBER 16, 2019

Magic Leap pivots towards enterprise. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands.

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. Zuckerberg also stated that the Quest 2 successor is in development already and that smartglasses and AR glasses will come in the near future. What is up with Google and XR?

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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VRScout

MAY 16, 2023

Collaborating with teammates in a virtual space is as easy as opening a Google Doc. We’ve seen our fair share of remote collaboration tools powered by immersive technology over the past few years, from Horizon Workrooms , Meta’s virtual coworking platform for Quest headsets, to Spatial’s augmented reality (AR) holograms.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The AR headset is codenamed Project Iris , and it should be a standalone headset resembling ski goggles that is able to perform mixed reality. Top news of the week.

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Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

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Upload VR

APRIL 26, 2024

Meta's Head of AR Glasses Hardware claims they give the same "Oh my God, wow! She switched to Head of AR Glasses two years ago. Regardless, it's clear that what Kalinowski means here is that trying Meta's AR glasses is just as mindblowing as trying good VR for the first time. I can't believe this!"

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ARVR

SEPTEMBER 10, 2021

They are camera glasses without visual AR features but some audio AR foundations. The implication was that the footage was shot with Facebook’s AR Essilor Luxottica-partnered AR glasses, which may be unveiled tomorrow. Or the device’s AR features could be present but minimal, involving light notifications.

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Tech Trends VR

FEBRUARY 17, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue. Vuzix’ wide-field-of-view waveguide optics is certainly impressive.

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The Ghost Howls

JANUARY 2, 2019

It’s the beginning of 2019, and this means that this is that time of the year when we all make predictions for this year in AR and VR! Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? More or less AR in 2018 has gone as I predicted in 2017. Magic Leap.

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AR Insider

JULY 15, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. After a few years of excitement over the impending era of world-immersive AR, there’s a growing consensus that the technology is still years from bringing that dream to a pair of glasses that most people will wear.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. So, which vendors are currently making waves in the AR smart glasses space?

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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XR Today - Virtual Reality

JUNE 9, 2022

In the manufacturing space, mixed reality headsets and AR solutions can allow users to access the support of remote specialists wherever they are. What’s more, in endless enterprise environments, companies are using XR to improve company culture, facilitate meaningful discussions, and improve meetings. Magic Leap.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . That trend has been keenly anticipated by the VR/AR Global Summit. The VR/AR Global Summit is poised to bring together apps from different corners of the sector.

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Road to VR

MAY 19, 2017

In 2017, with so much talk of head-worn devices as the future of immersive computing, it’s easy to see that Glass was ahead of its time. With the Glass team at the time teasing, “we’ve outgrown the lab and so we’re officially ‘graduating’ from Google[x] to be our own team here at Google.

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Road to VR

SEPTEMBER 18, 2019

Now, a CNBC report contends that Facebook has struck a deal with Luxottica, the Italian parent company to Ray-Ban and many others, to help design some form of immersive wearable. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. Up until recently we’ve only had circumstantial evidence ( significant amounts mind you ) that Apple is working towards an immersive technology product.

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VRScout

JULY 18, 2017

Fresh out of stealth-mode, Mira is looking to bring augmented reality (AR) to the masses. Dubbed Prism, this untethered AR headset is powered by an iPhone and comes in at an accessible price of $99. and an already killer platform to build on top of, this may be just what we’ve all been looking for to make AR accessible to anyone.

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VRScout

JANUARY 23, 2019

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

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Hypergrid Business

APRIL 24, 2020

(Image courtesy Magic Leap.). Extended reality company Magic Leap announced this week that it is abandoning the consumer market and laying off employees. According to Bloomberg , 1,000 employees are being let go, or about half the company’s workforce. The company had raised about $2.6

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ARPost

JULY 21, 2023

However, Almeida said that he had been waiting for something like an Apple headset for even longer than that – ever since he was, like so many others, disenchanted by the Google Glass device that launched in 2013. It’s currently the dominant approach in lighter-weight, lower-cost AR devices.

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AR Insider

JUNE 21, 2021

This week, we look at Snap’s latest lens craze, Niantic’s next AR gaming title, new XR funding and more Facebook/Oculus acquisitions. VR and AR are still only a tiny part of that. The Tribeca Immersive Awesome List is out. Niantic announces new Transformers AR game, coming later this year.

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.” First off, a number of haptics pioneers will be there including Haptx , bHaptics , and SenseGlove.

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AR Insider

OCTOBER 22, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Charting a Path to Viable Consumer AR Glasses, Part I. W elcome to our series on the path to viable consumer AR. Starting Point: Why Is AR Stuck in Neutral? What’s Holding Wearable Displays Back?

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AR Wearables Industry Magic Leap 288

AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

OCTOBER 6, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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ARPost

APRIL 29, 2021

AR remote collaboration solutions are those that superimpose virtual elements over a user’s view of the world around them, while allowing them to communicate with coworkers, experts, or even devices. These solutions employ either a dedicated AR headset or a compatible mobile device like a smartphone or tablet.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. XR Today: Qualcomm recently debuted its Snapdragon AR devices platform. What are its features and what it aims to achieve?

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Tech Trends VR

FEBRUARY 24, 2019

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. Object Theory are the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping Click To Tweet.

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