The Ghost Howls

JANUARY 23, 2023

Welcome to another roundup of AR/VR news of the week! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR!

Microsoft 339

Microsoft Survey Apple AR 339

ARVR

MARCH 22, 2021

Among tech giants investing in AR , Microsoft continues to show strong signs as a leading platform for enterprise productivity. That not only includes its best-of-breed hardware in the Hololens 2, but an expanding suite of software (it is Microsoft after all) for enterprise AR. Trending AR VR Articles: 1.

Microsoft 130

Microsoft AR Architecture Automotive 130

XR Today - Augmented Reality tag

OCTOBER 11, 2023

Microsoft has recently been awarded a patent to install hot-swappable battery functionality into a future pair of augmented reality (AR) smart glasses, reports revealed. A screenshot of Microsoft’s patented AR smart glasses design.

Microsoft 92

Microsoft AR Wearables Head Mounted Display 92

VRScout

NOVEMBER 25, 2021

Dent Reality, a London-based start-up behind a pioneering AR platform, has raised £2.5m ($3.4m) in funding to expand its pioneering work across the retail sector. The same technology could be extensive, and in the future could be applied to campuses, airports, shopping centers, and museums, for example.

Retail 440

Retail AR Magic Leap Augmented Reality 440

ARVR

MAY 13, 2022

Opportunities in augmented reality are often divided between consumer-based endpoints (think: Snap Lenses) and enterprise productivity (think: Microsoft Hololens). This under-exposed AR sub-segment includes enabling tools that equip businesses to offer AR to their customers. But what about the space between?

Examples 130

Examples AR Real Estate Tools 130

VRScout

MAY 8, 2021

AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Designed to look like a standard pair of sunglasses, the Pro 3e uses AR to project a 148” viewing screen in full 1080p HD at a smooth 60 FPS.

AR 527

AR Augmented Reality Microsoft Controllers 527

AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

Wearables 243

Wearables Microsoft AR Amazon 243

ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Highlights include mobile AR engagement & monetization, continued R&D in AR glasses, and the gradual march of VR. There were many, but we’ll zero in today on the state of headworn AR.

AR 243

AR Magic Leap Wearables Microsoft 243

AR Insider

MAY 21, 2021

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

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AR Google Apple Data 350

The Ghost Howls

AUGUST 12, 2021

But now, thanks to VR Expert , a company specialized in selling and lending AR and VR headsets, I have been able to test this device for a few days and report to you my impressions about it. Here you are my massive video review of the HoloLens 2 (featuring almost 1 hour of content) with many examples of interactions and mixed reality videos!

AR 545

AR Microsoft Hand tracking Eye Tracking 545

ARVR

FEBRUARY 1, 2023

AR continues to be challenged in gaining consumer traction, but there are some bright spots. For example, usage and revenue continue to gain momentum in mobile AR. But that’s really a stepping stone towards AR’s fully actualized self which of course is head-worn. Common Patterns So what did the report uncover?

AR 130

AR Magic Leap Wearables Apple 130

AR Insider

APRIL 12, 2021

O ne of the biggest news items from the past few weeks in the AR sphere is the U.S. Army’s renewed contract with Microsoft. As we covered recently in Spatial Beats , it’s doubling down on AR, including combat-optimized HoloLens 2 units for battlespace awareness and effectiveness. AR is working.

Data 261

Data AR Exercises Microsoft 261

VRScout

NOVEMBER 18, 2018

Toyota expands the use of AR technology within its design and production departments. Toyota plans on using Microsoft’s HoloLens and AR technology as part of their kaizen philosophy in hopes of giving themselves a boost in efficiency and assistance them overall in how they operate as a company.

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Microsoft Automotive AR Technology 307

AR Insider

APRIL 19, 2021

O ne talking point in the AR world over the past year is that the technology is Covid-aligned. That goes for the social connection and whimsy of AR lenses, as well as product visualization in eCommerce. Online shopping has inflected and AR piggybacks on that to a degree. Porsche Triples Down on AR. Covid Causation.

AR 255

AR Data Microsoft Tools 255

AR Insider

FEBRUARY 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. As AR struggles to get off the ground and find a path to mass-market scale, there are a few confidence signals for the sector’s long term health. The AR LandSCAPE. made clear to us. Ripple Effects.

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AR San Francisco Data Google 336

AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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AR Data Google Amazon 384

ARVR

JANUARY 6, 2023

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

ARPost

APRIL 29, 2021

AR remote collaboration solutions are those that superimpose virtual elements over a user’s view of the world around them, while allowing them to communicate with coworkers, experts, or even devices. These solutions employ either a dedicated AR headset or a compatible mobile device like a smartphone or tablet.

AR 266

AR Augmented Reality Microsoft Magic Leap 266

AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

Wearables 273

Wearables AR Microsoft Apple 273

AR Insider

DECEMBER 10, 2020

That includes mobile AR, headworn AR, and subsegments like advertising, commerce, gaming and enterprise productivity. For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. Another factor that could stimulate a consumer AR spending shift is Apple.

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AR Apple Software Hardware 316

ARVR

APRIL 15, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. How is AR Transforming Enterprise Productivity?

AR 244

AR Case Study Software Study 244

VRScout

FEBRUARY 15, 2021

VR and AR are far from new educational technologie s. However, the process of their adaptation is rather slow, since the clumsy bureaucratic machines of schools and universities are not able to adapt to changes quickly. So, let’s discuss the five main use cases of AR and VR in modern education. Image Credit: Google.

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Education Machine Learning Examples Simulation 537

AR Insider

JULY 6, 2021

hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. More from AR Insider….

Case Study 353

Case Study Study AR Machine Learning 353

ARVR

NOVEMBER 21, 2022

Built for AR glasses, the chipset contains a processor, co-processor, and connectivity. It joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design. This is a significant moment for Qualcomm and for AR, in that the subset of spatial computing is getting its own chip.

AR 195

AR Wearables Magic Leap Augmented Reality 195

AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

AR 381

AR Examples Data Head Mounted Display 381

ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

AR 246

AR Data Architecture Examples 246

AR Insider

SEPTEMBER 3, 2021

T hough smartphones dominate AR today — based mostly on a massive installed base — the technology’s fully-actualized form is headworn. But AR glasses are still years from ubiquity, as the underlying technology isn’t to the point of achieving both stylistic-viability and robust UX. By the Numbers.

AR 273

AR Apple Wearables Hardware 273

AR Insider

JULY 20, 2021

T hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. One area that’s ripe for AR guidance is healthcare.

Case Study 335

Case Study Study Training AR 335

AR Insider

MAY 28, 2021

A s you’ve likely heard, Snap held its annual Partner Summit last week, during which it made the splashy “one-more-thing” announcement that it’s launching AR-enabled Spectacles. As we examined at the time, this is a considerable moment in Snap’s AR lifecycle. Snap Unveils AR Glasses. World Facing.

AR 303

AR Google Tools Retail 303

ARVR

OCTOBER 7, 2022

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimensions and industrial enterprises that streamline operations. This effectiveness results from AR-guided speed, accuracy, and safety.

Case Study 195

Case Study Study AR Automotive 195

ARPost

JUNE 8, 2020

The VR/AR Association’s VR/AR Global Summit took place last week from June 1 to June 3. Like many large-scale organizations, this was the first time that the VR/AR Association held their annual major conference online. As a result, the conference itself was used as an example of a whole cluster of use cases for XR.

Trends 366

Trends AR Conference Industry 366

ARPost

SEPTEMBER 23, 2022

The money that very large companies are investing in this world makes me extremely bullish about the value that can be generated. Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. I could give you other examples, but I think I made my point.

Hardware 376

Hardware Retail Augmented Reality Virtual Reality 376

AR Insider

MAY 27, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality. We see this development in technologies such as Augmented Reality (AR), Virtual Reality (VR) and Blockchain. by Dirk Schart.

AR 260

AR Augmented Reality Technology Tools 260

Next Reality AR

APRIL 10, 2018

The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used in the relatively near future to pilot autonomous ships.

Japan 340

Japan Microsoft Video Augmented Reality 340

AR Insider

APRIL 16, 2021

XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion.

Wearables 336

Wearables Microsoft Magic Leap AR 336

AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

AR 267

AR Google Data Examples 267

AR Insider

JUNE 18, 2021

Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. For this reason, one of AR’s competitive battlegrounds will be in augmenting the world in location-relevant ways. XR Talks: AR is All About Location.

AR 243

AR Google Architecture Video 243