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The State Of XR In the Automotive Industry

XR Today - Virtual Reality

The future of XR (extended reality) in the automotive industry is defined by meaningful, engaging experiences intended to make us safer on the road and improve how we travel. Already, we’ve seen leading companies in the automotive landscape experimenting with what’s possible in XR. billion by 2027.

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Is Spatial Computing the Future of Automotive Safety?

XR Today - Augmented Reality tag

This week, a provider of in-car AR software solutions, Basemark, announced the successful acquisition of roughly €22 to boost the firm’s service, enabling original equipment manufacturers (OEMs) to create custom automotive XR applications. We’re excited to work together to make driving more safe and enjoyable.

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NVIDIA Omniverse Secures Automotive Partners to Boost Digital Twin Development

XR Today - Mixed Reality tag

The Consumer Electronics Show 2024 is proving fruitful, with many leading immersive technology firms showing face and presenting innovative products ready to boost workplace operations with AR/VR/MR tools. One such firm is NVIDIA.

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8th Wall Creating Global Network For AR Creatives & Brands

VRScout

Since its launch in 2016, 8th Wall has changed the way we access AR experiences, utilizing WebAR technology to remove the need for third-party apps or downloads. All you need is a smartphone with a camera and a web browser to access amazing AR effects. Brands can and even try out WebAR experiences directly from the Partners page.

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Mixed Reality: The Future of Automotive?

XR Today - Mixed Reality tag

Immersive technology advancements are impacting various parts of daily and office life. Promises from virtual, augmented, and mixed reality (VR/AR/MR) firms signify that immersive solutions can enhance many aspects of a business’s operations, such as training processes, collaboration opportunities, design pipelines, and marketing.

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Honda to Showcase XR Product at SXSW 2024

XR Today - Virtual Reality

Next month, at the South by Southwest Festival (SXSW) 2024, which has a history of showcasing XR customer and enterprise innovations, automotive leader Honda plans to showcase its unique VR experience platform. Honda is ready to wow SXSW auidences with its innovative automotive and XR technology unification.

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The Top XR Automotive Vendors for 2023

XR Today - Mixed Reality tag

More than just tools for entertainment and collaboration, XR solutions can help streamline product development and ideation, leading to rapid innovation. In the automotive landscape, the right XR technologies bring teams together worldwide for training, collaboration, and product development opportunities.