ARVR

JUNE 25, 2021

AR traction over the past few years has occurred mostly through the smartphone camera. As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. At the same time, AR glasses aren’t ready for prime time.

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ARVR

AUGUST 23, 2022

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - LOS ANGELES, August 14, 2022: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.85 This report follows ARtillery’s separate examination of smartphone-based AR spending.

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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ARVR

FEBRUARY 1, 2023

AR continues to be challenged in gaining consumer traction, but there are some bright spots. For example, usage and revenue continue to gain momentum in mobile AR. But that’s really a stepping stone towards AR’s fully actualized self which of course is head-worn. Common Patterns So what did the report uncover?

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

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VRScout

SEPTEMBER 10, 2021

All-in-all, Ray-Ban Stories is an impressive piece of hardware that—while not an AR headset—represents a major step in the right direction for immersive technology. Ray-Ban Stories is not an AR headset, Facebook and Ray-Ban want to make that perfectly clear. Let’s dive into this exciting piece of hardware, shall we?

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AR Insider

JUNE 16, 2021

O ne of the key lessons that the AR (and VR) industry learned after its circa-2017 hype cycle is that’s it’s generally not a good idea to set overblown expectations. Many companies and investors got burned from believing that AR’s revolutionary impact was imminent. Here they are (emphasis ours).

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ARVR

NOVEMBER 21, 2022

Built for AR glasses, the chipset contains a processor, co-processor, and connectivity. It joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design. This is a significant moment for Qualcomm and for AR, in that the subset of spatial computing is getting its own chip.

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ARVR

JUNE 29, 2020

A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. Recent advances in computer hardwares and AI assistants are charting a path for AR devices to to re-emerge into a more technology-savvy generation. Trending AR VR Articles: 1.

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ARPost

OCTOBER 3, 2019

Last week at Oculus Connect 6 there were major AR and VR announcements made. The VR company revealed that some of their headsets are getting some pretty sweet upgrades in upcoming months. There’s also important AR-related news coming out of OC6 as well. Oculus AR Glasses. Oculus Quest and Rift News.

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AR Insider

OCTOBER 22, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Charting a Path to Viable Consumer AR Glasses, Part I. What’s Holding Wearable Displays Back? W elcome to our series on the path to viable consumer AR. Starting Point: Why Is AR Stuck in Neutral?

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VRScout

JULY 2, 2019

Magic Leap, Disney, and Epic Games are bringing their A-game to the annual tech conference. Among these 48 offerings are four never-before-seen projects from some of the prominent names in entertainment and immersive technology. Neural AR: Immersive Augmented Reality With Real-Time Neural Style Transfer.

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Slashgear

FEBRUARY 12, 2017

Magic Leap’s CEO has denied the accuracy of the supposedly leaked hardware from the clandestine augmented reality firm, claiming it’s not a prototype of the upcoming AR glasses. Unsurprisingly for a startup which has provoked as much … Continue reading.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really?

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XR Today - Virtual Reality

NOVEMBER 24, 2022

Shopify found viewing 3D products in AR improved conversion rates by 250%, and 42% of online shoppers say they want to use XR to make transactions online feel like shopping in-store. Magic Leap. Magic Leap has quickly emerged as one of the major market leaders in the Augmented Reality hardware environment.

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Tech Trends VR

FEBRUARY 17, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue. Vuzix’ wide-field-of-view waveguide optics is certainly impressive.

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Road to VR

SEPTEMBER 8, 2021

In both videos we can see Zuckerberg and April Bosworth donning what appear to be Ray-Bans, although it’s unclear if either these are the ‘smart’ variety or otherwise. Think Google Glass or Vuzix Blade—not Microsoft HoloLens or Magic Leap 1. pic.twitter.com/ul748jBS2Y. — Boz (@boztank) September 7, 2021.

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Road to VR

SEPTEMBER 18, 2019

Facebook is building augmented reality headsets with the intent of eventually bringing one to market, this much is clear from its many job postings, research projects, and forward-looking statements from company execs. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. So, which vendors are currently making waves in the AR smart glasses space?

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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VRScout

JANUARY 24, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Magic Leap makes you look like a Minion, and even though I personally think the HoloLens looks much cooler (hey, what can I say, I’m a geek), I will admit that you begin to feel the considerable weight of the device after prolonged use.

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Road to VR

APRIL 16, 2018

Researchers at The Human Computer Interaction Lab at Hasso-Plattner-Institut in Potsdam, Germany, published a video recently showing a novel solution to the problem of wearable haptics for augmented reality. Force-feedback exoskeletons, which stop physical movements, are much bulkier and are even more of a stretch currently.

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Road to VR

FEBRUARY 19, 2018

2018 will see the introduction of a number of ‘smartglasses’ Initially, very few of these products will be capable of augmented reality, but many of them will be (or already are being) conflated with AR. What Are Smartglasses? What Are Smartglasses? What Are Augmented Reality (AR) Glasses?

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ARPost

APRIL 13, 2020

We provide the most accessible real-time platform on which developers can build incredible AR and VR experiences. The Mixed and Augmented Reality Studio. One of the most exciting developments for 2020 is the arrival of Unity’s Mixed and Augmented Reality Studio (MARS),” said Gauthier. Unity Reflect.

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VRScout

AUGUST 15, 2018

Alibaba is launching Taobao Buy, a new shopping experience that uses AR technology to bring 3D versions of products into the real world. Alibaba’s new AR infused shopping app perfectly blends the real-world with 3D images for a result that looks like something straight out of big budget science fiction movie. Don’t like what you see?

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.

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VRScout

FEBRUARY 6, 2018

Intel has revealed a new augmented reality prototype called Vaunt. Like many other AR concepts we’ve seen, Vaunt is able to overlay digital information with the physical world. The power supply, processor, bluetooth gear and other necessary chips and sensors are housed in both stems evenly for balanced weight distribution.

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UploadVR Between Realities podcast

DECEMBER 16, 2016

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. And with the Augmented and Virtual Reality market projected to reach $162 billion by 2020 , some would call that a fair price. The Florida start-up was valued at $4.5 billion and attracted nearly $1.4

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The Ghost Howls

JULY 29, 2020

One of the most mind-blowing interviews I had in recent months has been the one with Mojo Vision, the company producing AR contact lenses that got famous during CES 2020. I thought it was an ultra-experimental company needing 20 years to release a product, and instead, they are far ahead from where we all imagined they were.

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XR Today - Augmented Reality tag

FEBRUARY 8, 2023

Augmented reality (AR) solutions have grown in popularity over the last few years, utilising mostly consumer-facing smartphone platforms. Additional firms such as IKEA and Walmart have also explored how to use AR for shopping experiences. This comes amid skyrocketing demand for enterprise-focused AR wearables.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Qualcomm Technologies has remained at the forefront of developing top-tier solutions for the global virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) industry, with its latest solution designed for AR devices. XR Today: Qualcomm recently debuted its Snapdragon AR devices platform.

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Tech Trends VR

AUGUST 12, 2019

How can we increase AR awareness & adoption and what does the future look like? For those few who have crossed the threshold and are creating working AR projects to drive business engagement, questions still remain about overall adoption, increasing awareness and measuring ROI Click To Tweet. Click To Tweet.

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XR Today - Augmented Reality tag

JULY 21, 2022

Arvizio, a provider of augmented and mixed reality (AR/MR) industry 4.0 of its AR Instructor remote guidance tool this Tuesday. AR Instructor 2.0 includes a selection of new features to improve the no-code platform for AR-enhanced hybrid workflows. Arvizio Announces AR Instructor 2.0,

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! 2021 is going to be an interesting year for AR. So, it is complicated to state if and when “AR will become mainstream” : what do we mean by “mainstream”? Or is it just a talk about glasses?

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XR Today - Augmented Reality tag

FEBRUARY 17, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 So, which vendors are currently making waves in the XR smart glasses space?

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XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

Perhaps the fastest-growing component of extended reality (XR) right now, augmented reality (AR) is taking the world by storm. The AR industry is always evolving, particularly now that new companies are investing in various kinds of smart glasses and devices. The Components of AR.

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VRScout

JANUARY 23, 2019

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

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