XR Today - Augmented Reality tag

MAY 9, 2023

Augmented reality (AR) wayfinding firm ARway, recently announced it would partner with Magic Leap to integrate its solution on the latter’s headsets. Magic Leap 2 devices will also allow ARway to leverage its eye tracking, spatial audio, and six degrees of flight (6DoF) for greater interactivity with creative content.

Magic Leap 91

Magic Leap Microsoft Unity Industry 91

ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Highlights include mobile AR engagement & monetization, continued R&D in AR glasses, and the gradual march of VR. There were many, but we’ll zero in today on the state of headworn AR.

AR 243

AR Magic Leap Wearables Microsoft 243

XR Today - Augmented Reality tag

JANUARY 3, 2023

To close 2022, Magic Leap’s leadership team underwent a major restructuring following a significant investment from Saudi Arabia’s sovereign wealth fund. The augmented reality (AR) headset manufacturer gained $450 million from the Saudi Arabian Public Investment Fund (PIF). A 16GB computing pack.

Magic Leap 100

Magic Leap Saudi Arabia Controllers United Kingdom 100

ARVR

AUGUST 23, 2022

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - LOS ANGELES, August 14, 2022: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.85 This report follows ARtillery’s separate examination of smartphone-based AR spending.

Magic Leap 147

Magic Leap AR Los Angeles Wearables 147

ARVR

FEBRUARY 1, 2023

AR continues to be challenged in gaining consumer traction, but there are some bright spots. For example, usage and revenue continue to gain momentum in mobile AR. But that’s really a stepping stone towards AR’s fully actualized self which of course is head-worn. Common Patterns So what did the report uncover?

AR 130

AR Magic Leap Wearables Apple 130

XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

Magic Leap 84

Magic Leap Industry Technology Training 84

VRScout

SEPTEMBER 10, 2021

All-in-all, Ray-Ban Stories is an impressive piece of hardware that—while not an AR headset—represents a major step in the right direction for immersive technology. Ray-Ban Stories is not an AR headset, Facebook and Ray-Ban want to make that perfectly clear. Let’s dive into this exciting piece of hardware, shall we?

AR 457

AR Wearables Magic Leap Machine Learning 457

XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

Magic Leap 96

Magic Leap Trends Hardware Europe 96

ARVR

JUNE 25, 2021

AR traction over the past few years has occurred mostly through the smartphone camera. As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. At the same time, AR glasses aren’t ready for prime time.

Wearables 130

Wearables AR Magic Leap Augmented Reality 130

Next Reality AR

AUGUST 8, 2018

About eight months after unveiling Magic Leap One: Creator Edition, on Wednesday, Magic Leap made the device available for order through a reservation page on its website. The day has finally come.

Magic Leap 162

Magic Leap Wearables Controllers 162

AR Insider

MARCH 4, 2021

Interactive line-of-sight content delivered through smart glasses is the modality that will unlock AR’s native potential. This is the AR that everyone’s excited about. Realistic AR glasses ubiquity is still years away. AR glasses’ style crimes and wearability issues aren’t as prevalent in the workplace.

AR 264

AR Wearables Apple Magic Leap 264

XR Today - Augmented Reality tag

JANUARY 10, 2023

Magic Leap , a leading manufacturer of augmented reality (AR) headsets, announced at the Consumer Electronics Show (CES) 2023 fresh updates on its collaboration with industry verticals. The news comes as the firm partnered with SentiAR to link physicians with data displayed on the Magic Leap 2 headset.

Magic Leap 86

Magic Leap Saudi Arabia Florida Augmented Reality 86

XR Today - Big XR News tag

JANUARY 16, 2023

Many major augmented, mixed, and virtual reality (AR/MR/VR) firms faced hurdles last year as stocks fell across the board, the world’s economy downturned, and US federal investigations slowed acquisitions. NIKELAND promotes sports across a young audience, using immersive/AR tech to encourage movement during an immersive experience.

Magic Leap 79

Magic Leap Wearables Immersion AR 79

AR Insider

JUNE 16, 2021

O ne of the key lessons that the AR (and VR) industry learned after its circa-2017 hype cycle is that’s it’s generally not a good idea to set overblown expectations. Many companies and investors got burned from believing that AR’s revolutionary impact was imminent. Here they are (emphasis ours).

AR 289

AR Wearables Magic Leap Trends 289

Tech Trends VR

FEBRUARY 17, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue. Vuzix’ wide-field-of-view waveguide optics is certainly impressive.

AR 328

AR Magic Leap Trends Wearables 328

AR Insider

OCTOBER 22, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Charting a Path to Viable Consumer AR Glasses, Part I. What’s Holding Wearable Displays Back? W elcome to our series on the path to viable consumer AR. Starting Point: Why Is AR Stuck in Neutral?

AR 284

AR Wearables Industry Magic Leap 284

ARVR

NOVEMBER 21, 2022

Built for AR glasses, the chipset contains a processor, co-processor, and connectivity. It joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design. This is a significant moment for Qualcomm and for AR, in that the subset of spatial computing is getting its own chip.

AR 195

AR Wearables Magic Leap Augmented Reality 195

VRScout

JANUARY 24, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Magic Leap makes you look like a Minion, and even though I personally think the HoloLens looks much cooler (hey, what can I say, I’m a geek), I will admit that you begin to feel the considerable weight of the device after prolonged use.

AR 312

AR Magic Leap Las Vegas Wearables 312

VRScout

AUGUST 15, 2018

Alibaba is launching Taobao Buy, a new shopping experience that uses AR technology to bring 3D versions of products into the real world. Alibaba’s new AR infused shopping app perfectly blends the real-world with 3D images for a result that looks like something straight out of big budget science fiction movie. Don’t like what you see?

AR 345

AR Magic Leap Microsoft Wearables 345

XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

Saudi Arabia 138

Saudi Arabia Magic Leap Apple Strategy 138

Slashgear

FEBRUARY 12, 2017

Magic Leap’s CEO has denied the accuracy of the supposedly leaked hardware from the clandestine augmented reality firm, claiming it’s not a prototype of the upcoming AR glasses. Unsurprisingly for a startup which has provoked as much … Continue reading.

Magic Leap 60

Magic Leap Wearables AR Augmented Reality 60

XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. So, which vendors are currently making waves in the AR smart glasses space?

AR 106

AR Magic Leap Industry Tools 106

AR Insider

APRIL 16, 2021

XR Talks: Microsoft Doubles Down on AR. The enterprise focus is comparatively what Magic Leap failed to do — at least at first. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion.

Wearables 336

Wearables Microsoft Magic Leap AR 336

EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

ARPost

OCTOBER 3, 2019

Last week at Oculus Connect 6 there were major AR and VR announcements made. The VR company revealed that some of their headsets are getting some pretty sweet upgrades in upcoming months. There’s also important AR-related news coming out of OC6 as well. Oculus AR Glasses. Oculus Quest and Rift News.

AR 215

AR Oculus Hand tracking Magic Leap 215

VRScout

JULY 2, 2019

Magic Leap, Disney, and Epic Games are bringing their A-game to the annual tech conference. Among these 48 offerings are four never-before-seen projects from some of the prominent names in entertainment and immersive technology. Neural AR: Immersive Augmented Reality With Real-Time Neural Style Transfer.

Conference 327

Conference Magic Leap AR Los Angeles 327

UploadVR Between Realities podcast

DECEMBER 16, 2016

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. More recent videos from Magic Leap do clarify that you’re looking at the actual tech, but those videos show holograms that are – perhaps unsurprisingly – fuzzier and less impressive than the earlier one.

Magic Leap 100

Magic Leap Technology AR Augmented Reality 100

Road to VR

SEPTEMBER 18, 2019

Now, a CNBC report contends that Facebook has struck a deal with Luxottica, the Italian parent company to Ray-Ban and many others, to help design some form of immersive wearable. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

AR 264

AR Magic Leap Wearables Google 264

XR Today - Virtual Reality

NOVEMBER 24, 2022

Shopify found viewing 3D products in AR improved conversion rates by 250%, and 42% of online shoppers say they want to use XR to make transactions online feel like shopping in-store. Magic Leap. Magic Leap has quickly emerged as one of the major market leaders in the Augmented Reality hardware environment.

Retail 237

Retail Magic Leap Unity Tools 237

Road to VR

SEPTEMBER 13, 2019

DAQRI, the Los Angeles-based AR headset company known for its enterprise-focused Daqri Smart Glasses , is shutting down. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Daqri isn’t the first AR startup to find itself in troubled waters lately.

AR 203

AR Los Angeles Magic Leap Wearables 203

ARPost

JULY 21, 2023

While this device first piqued Almeida’s interest in the future of XR wearables, he doesn’t think that it’s the real spiritual predecessor of consumer XR. The real pioneers of this are definitely Magic Leap and their waveguide lens is the future that I was expecting Apple to actually achieve some kind of breakthrough on,” said Almeida.

Apple 268

Apple Magic Leap Hand tracking Controllers 268

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Qualcomm Technologies has remained at the forefront of developing top-tier solutions for the global virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) industry, with its latest solution designed for AR devices. XR Today: Qualcomm recently debuted its Snapdragon AR devices platform.

AR 89

AR Magic Leap Miami Head Mounted Display 89

The Ghost Howls

JULY 29, 2020

One of the most mind-blowing interviews I had in recent months has been the one with Mojo Vision, the company producing AR contact lenses that got famous during CES 2020. I thought it was an ultra-experimental company needing 20 years to release a product, and instead, they are far ahead from where we all imagined they were.

AR 545

AR Eye Tracking Data Technology 545

VRScout

JANUARY 23, 2019

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

AR 306

AR Las Vegas San Francisco Entertainment 306

XR Today - Augmented Reality tag

JULY 21, 2022

Arvizio, a provider of augmented and mixed reality (AR/MR) industry 4.0 of its AR Instructor remote guidance tool this Tuesday. AR Instructor 2.0 includes a selection of new features to improve the no-code platform for AR-enhanced hybrid workflows. Arvizio Announces AR Instructor 2.0, Inoperable Distribution.

Tools 88

Tools Magic Leap Hardware AR 88

VRScout

FEBRUARY 6, 2018

Like many other AR concepts we’ve seen, Vaunt is able to overlay digital information with the physical world. The power supply, processor, bluetooth gear and other necessary chips and sensors are housed in both stems evenly for balanced weight distribution. But the most important tech for these AR spectacles is the laser.

AR 300

AR Magic Leap Augmented Reality Wearables 300

The Ghost Howls

OCTOBER 19, 2021

Image by Magic Leap). Magic Leap 2 has been teased. Magic Leap is back: CEO Peggy Johnson has just unveiled in a post on the company blog the Magic Leap 2 , the new version of the AR glasses from the company in Florida. Pimax and Varjo are ready to announce new headsets.

Magic Leap 491

Magic Leap HTC Training Virtual Reality 491