The Ghost Howls

MARCH 20, 2023

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. A pretty useless one, like all the rumors about Apple and its glasses. And luckily for you, I have one. Such great news!

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Google Microsoft Ukraine Apple 410

ARVR

MAY 4, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Strategy Analytics reports 20 percent smartwatch growth, reaching 13.7 million units in Q1 2020.

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Wearables AR Augmented Reality Apple 130

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Oculus Apple Hand tracking Magic Leap 243

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

ARVR

APRIL 21, 2022

This lets marketers get an apples-to-apples view of its relative performance. It took the broader collective ad industry years (to this day) to adequately adopt native mobile and social strategies. And the results? AR Lenses achieved a 1.67x return on ad spend (ROAS) across these fifteen brands. 93x), and the overall average (.77x).

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Data AR Apple Strategy 246

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 475

ARVR

AUGUST 23, 2022

In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market. “Moreover, its V1 design will target larger markers by prioritizing style and wearability over graphical immersiveness.

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Magic Leap AR Los Angeles Wearables 147

ARVR

APRIL 15, 2021

it’s probably Apple. Apple of My Eye Apple’s track record in mainstreaming emerging tech?—?also The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale. But the question is what’s Apple’s strategy and what will its prospective glasses be and do?

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AR Wearables Apple Augmented Reality 130

ARVR Magazine Podcast

OCTOBER 29, 2021

In today’s episode of the AR/VR Magazine Podcast, I talk about how Facebook is changing its company name to Meta, as well as a recap of the rest of the announcements from Connect 2021. We are currently on Spotify, Apple Podcasts , Google Podcasts & Anchor with support for more podcasts on the way.

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Strategy AR Apple Google 40

ARVR Magazine Podcast

OCTOBER 29, 2021

In today’s episode of the AR/VR Magazine Podcast, I talk about how Facebook is changing its company name to Meta, as well as a recap of the rest of the announcements from Connect 2021. We are currently on Spotify, Apple Podcasts , Google Podcasts & Anchor with support for more podcasts on the way.

Strategy 40

Strategy AR Apple Google 40

ARVR Magazine Podcast

OCTOBER 29, 2021

In today’s episode of the AR/VR Magazine Podcast, I talk about how Facebook is changing its company name to Meta, as well as a recap of the rest of the announcements from Connect 2021. We are currently on Spotify, Apple Podcasts , Google Podcasts & Anchor with support for more podcasts on the way. AR/VR Magazine Website.

Strategy 40

Strategy AR Apple Google 40

ARVR

JANUARY 22, 2021

And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years. But Apple is looking for the right killer app and the right timing.

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AR Augmented Reality Apple Trends 130

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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Unreal Apple Government Data 423

ARVR

JUNE 11, 2021

it’s probably Apple. Wild Card Apple’s track record in mainstreaming emerging tech?—?also The stakes are high for the AR industry, as Apple’s eventual moves could make or break its near-term traction. But the question is, what’s Apple’s strategy? also known as its “halo effect”?—?is

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AR Wearables Hardware Augmented Reality 130

ARVR

MAY 24, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Sensory Nerves After covering Apple last week, what moves is Google making in wearables?

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Wearables Google AR Apple 130

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. Funny link.

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Google Oculus AR Unity 415

ARVR

MAY 24, 2021

Before going into hardware specs and strategy, one point to reiterate is the key qualifier above: ‘developer-facing.’ It’s also worth noting that this is the anti-Apple approach. Secrecy in hardware is in Apple’s DNA, and its much-rumored AR glasses are no different. That’s right, Spectacles are now true AR glasses.

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AR Trends Hardware Augmented Reality 230

The Ghost Howls

APRIL 13, 2020

A new leak coming from Twitter user choco_bit and published by online magazine 9to5Mac seems to point to the fact that the upcoming iPhone 12 Pro phone may feature a rear depth camera. Well played Apple. I will come out fatter from this quarantine . Top news of the week. Image from 9to5Mac). Other relevant news. Image by Acer).

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Augmented Reality Virtual Reality Apple Tools 381

TechCrunch VR

AUGUST 10, 2023

Certainly, with Apple’s recent announcement of the launch of the Apple Vision Pro headset, there is renewed interest in the “metaverse,” and investors appear to be coming back to startups in the sector amid this newly rebranded era of “spatial computing.” VLGE isn’t the only one banking on an SDK strategy.

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Virtual World Industry France Tools 72

ARVR

MARCH 29, 2021

Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits? Besides knowing that Apple is heading in this direction?—?based a central principle of its broader AR strategy.

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AR Machine Learning Apple Automotive 130

ARVR

DECEMBER 9, 2020

We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. This year Apple took it up a notch and introduced LIDAR depth sensors to the lineup which will bring more robust AR experiences. The arrival of consumer-grade AR smartglasses isn’t here just yet. New Smart Phones?—?iPhone

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AR Augmented Reality Real Estate Samsung 130

ARVR

APRIL 13, 2022

That can often happen by tapping into large established networks or user bases to expose and distribute the technology (we’re looking at you Apple). Let’s tackle these strategies one at a time… Ten Blue Links Starting with AR-enabled SERPs, Google continues to offer search results that animate in 3D and AR.

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Google AR Real Estate Trends 130

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Image by Apple).

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Virtual Reality Microsoft Data Machine Learning 347

The Ghost Howls

JULY 11, 2022

Plus, these years I’ve got to notice that Meta/Facebook always applies the “boiling frog” strategy with us users, so I guess that in the next years we will see this Meta account always more involved with ads, data profilation, integration with other Meta services (e.g. Ruinsmagus has been reviewed by all the major VR magazines.

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Controllers Virtual Reality China Ukraine 270

ARVR

JUNE 7, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Meanwhile, tech giants are motivated toward wearables. The idea is that eventual AR glasses can hit the ground running.

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Wearables Augmented Reality AR Hardware 130

ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. by Teodora Petkova, my interest in this topic was aroused. What is the metaverse?

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Augmented Reality Virtual Reality Unreal AR 130

ARVR

MARCH 30, 2021

Since AR gives people the power to customize their experiences and adjust their AR sets according to their strategies, teachers can customize lessons that best accommodate their students, while tutors can reiterate current lessons and or “problem areas” to students. As you can see, everyone in a school setting wins?

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Education AR Augmented Reality Groups 130

ARVR

DECEMBER 28, 2021

We’re already seeing a land grab of consumer-facing brands announcing metaverse strategies?—?everyone Beyond Niantic, tech giants like Apple , Snap , Meta , Qualcomm and AMD are investing heavily to own a piece of this opportunity. Yes, we’re talking about the metaverse. everyone from Disney to Daimler.

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AR Augmented Reality Latency Google 130

ARVR

JANUARY 25, 2022

Apple has now publicly defined its overall future strategy as not-Metaverse. link] Meditating in the MuddleVerse was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story. Like “Metaverse.”

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AR Virtual Reality Groups Canada 228

The Ghost Howls

JANUARY 15, 2024

I picked Unity as the game engine because it is one of the best ones out there, I’m good at using it, it has a great community that can support you in case of issues, and it is also the first engine to be compatible with XR headsets when they’re out: Apple itself talked about Unity during the announcement of the Vision Pro.

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Unity Machine Learning Architecture Software 457

The Ghost Howls

APRIL 12, 2021

The news of the acquisition of Dysonics made some VR experts (like Tom Ffiske and Janko Roettgers) reason about the possible long-term XR strategy of Google. Most of them are Youtubers or journalists of online magazines. Is Google collecting the pieces for an XR headset? An amazing gift to the community by a fantastic guy!

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HTC Google Razer Oculus 438

The Ghost Howls

FEBRUARY 23, 2023

I thought it could have been great to give visibility to this very interesting magazine also in the West and at the same time ask them some questions on the current status of the VR market. So we agreed on a written interview on WeChat, which I report to you here below. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 308

The Ghost Howls

MARCH 12, 2021

This crazy team of devs succeeded in its purpose: the news was reported on all the major VR magazines , and I talked about it myself in one of my roundups. Sometimes I just want Apple to get their headset out, with one-right-way to do things, and save us all from bad VR UX once and for all. But was it truly a success?

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Oculus Gaming Course Examples 350

The Ghost Howls

AUGUST 9, 2021

For sure it is establishing a dominant position, and the trial against Apple is also a way to challenge Cupertino on the dominance of the future technological platforms. More info (Full gameplay of Ariana Grande’s concert) More info (The Guardian talks about the concert and the future metaverse) More info (Blue Ocean strategy).

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Google Sony Eye Tracking AR 515

ARVR

NOVEMBER 16, 2021

From a software perspective there has been increases thanks to Steam among other platforms as there are many more VR titles for example and both Android and Apple software ecosystems have been very supportive of AR development. It will not happen from a top down strategy but instead needs to be driven from a bottom up approach!

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Magic Leap Augmented Reality Technology AR 130

The Ghost Howls

OCTOBER 15, 2018

It is very important in my opinion because it shows that Magic Leap has a strategy to make people try AR for the first time in arcades , to start generating interest for the device. This has been a news that has been ignored by most XR magazines and that is instead very important. Avatar Chat. This is good. pic.twitter.com/pOpoxEpFWy.

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Magic Leap Augmented Reality AR Florida 170

Hypergrid Business

MAY 5, 2017

If you think of Apple, you probably think of their stylish designs and usability. Or the story of Facebook being launched from a college dorm room, or Apple starting out in a garage. Publishers Clearinghouse sells magazine subscriptions by running a free sweepstakes. KFC’s Colonel Sanders, for example. Be secretive.

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Examples Burma Apple Magic Leap 66