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Use cases of brands applying VR to their business strategies

ARVR

Brands are applying VR to their business strategies, here are six examples, from training to test driving a new car. Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ».

Strategy 130
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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

Enterprise AR: 7 real-world use cases for 2021 Robust Testing Strategy for Virtual Reality Apps Despite their challenges, there are many platforms and tools for the development of virtual reality applications. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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Why Every Organization Needs an Augmented Reality Strategy

ARVR

AR’s Place in the World of Extended Reality Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ».

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Let’s meet at MatchXR in Helsinki!

The Ghost Howls

MatchXR trailer There is also a conference where we can discover what is the Finnish metaverse strategy : that will be the moment where I will raise my hand and I will say “But isn’t the metaverse dead ?” If it happens, of course, you will read my report here in my magazine!

Finland 352
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How metaverse can help the retail industry increase their customer experience

ARVR

With the metaverse, retailers can gather real-time data on customer behavior and preferences, allowing them to tailor their sales and marketing strategies to better meet the needs of their target audience. But the benefits of the metaverse go beyond just the aesthetics of the virtual store.

Retail 362
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Five things you should know about Direct to Avatar

ARVR

It is steadily increasing in consumer popularity and fast becoming a tool that businesses should incorporate into their marketing strategy. With more time spent on these platforms, businesses need to adapt their strategy to target consumers as they consume, connect and create, emphasizing the importance of direct to avatar marketing.

Strategy 237
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Will VR Revenue Exceed $28 Billion by 2026?

ARVR

This is a central piece in Meta’s longer-term strategy to build a network effect in VR by gaining early market share. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. In all cases, VR’s biggest accelerant is Meta’s ongoing investments.