Amazon Apple Magazine Strategy 
ARVR
APRIL 5, 2021
The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.
The Ghost Howls
AUGUST 24, 2020
Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? All Apple software, SDKs, APIs, and developer tools ?—?Pre-release
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ARVR
DECEMBER 9, 2020
We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. This year Apple took it up a notch and introduced LIDAR depth sensors to the lineup which will bring more robust AR experiences. Compared to Amazon and Google the Portal is the only display/camera with AR capabilities.
The Ghost Howls
AUGUST 1, 2020
In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.
The Ghost Howls
APRIL 22, 2023
I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.
The Ghost Howls
JANUARY 22, 2021
Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.
The Ghost Howls
FEBRUARY 7, 2022
Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Image by Apple).
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