Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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Road to VR

DECEMBER 12, 2017

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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XR Today - Mixed Reality tag

MARCH 29, 2024

The XR space has a lot to offer, and as more firms enter the industry as software or hardware solution providers, the use cases for XR will expand. 3D services are working hard to elevate the future of industry and work by profoundly understanding the world around us. Cook said: I am very confident in it (China). per cent to 9.7

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ARPost

FEBRUARY 6, 2023

Virtual reality is transforming industries and has so much to offer in terms of exposing people to new experiences they otherwise wouldn’t be able to enjoy. Furthermore, developments in the VR industry are improving existing technology. Thus, in the future, VR users are less likely to encounter such issues.

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TechCrunch VR

AUGUST 10, 2023

Certainly, with Apple’s recent announcement of the launch of the Apple Vision Pro headset, there is renewed interest in the “metaverse,” and investors appear to be coming back to startups in the sector amid this newly rebranded era of “spatial computing.” What would be built?

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UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. There have been tools developers could use before, but Sweeney thinks Apple’s support for AR could accelerate adoption.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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XR Today - Mixed Reality tag

MARCH 25, 2024

Notably, via its XR segment, the firm highlighted how spatial data cloud streaming will allow various industrial sectors, such as automated warehouse management, to grow and optimize operations thanks to emerging workplace technology. Seidl added: We have supported Unity and Unreal for a while.

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XR Today - Virtual Reality

AUGUST 22, 2023

Following a mainstream steer away from the Metaverse by some towards genAI – the latter may be gaining the most focus currently – but roadmaps are already in place by firms such as Microsoft to develop the industrial Metaverse by 2024. However, genAI is not just applicable to an immersive product vendor.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Road to VR

JUNE 5, 2018

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

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The Ghost Howls

AUGUST 24, 2020

The entire community is rioting , and many important people in the industry have also poured gasoline on the fire. Apple threatens future support in Unreal Engine. This is what is written, according to Epic, in a communication from Apple: You will also lose access to the following programs, technologies, and capabilities: ?

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XR Today - Mixed Reality tag

APRIL 15, 2024

Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration. will have on the XR industry at large. marks a significant milestone in the development of this open standard that has become widely adopted throughout the XR industry.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Now, with Metaroom, the cloud platform gives AEC end users spatial digitisation and planning tools. The service also includes a Point of Interest (POI) tool that scans for extra details on chosen areas and direct embedding for streamlined workflows. The service also provides a builders network and predictive insights.

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XR Today - Virtual Reality

JANUARY 1, 2024

Users are discovering that virtual reality isn’t just a powerful tool for entertainment. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft. Demand for virtual reality is expanding at an incredible rate.

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XR Today - Augmented Reality tag

MAY 16, 2023

While Nreal has not yet made an official statement regarding a potential rebranding, many clues are leading industry analysts to believe that a significant name change announcement is coming. In a pre-covid world, the Chinese AR hardware firm became embroiled in a legal dispute with Epic Games, the parent company of the RT3D engine Unreal.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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VRScout

MARCH 3, 2020

The acceptance of modding communities hints to the growth of a collective economy across global creative and innovation-based industries. In the gaming industry, however, this movement to open-source started to make sense when a wave of user-generated content evolved into some of the most successful versions of modern gameplay.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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XR Today - Mixed Reality tag

MAY 9, 2023

Amazing Platforms Democratising XR Content Creation Democratising XR content creation means providing companies throughout the modern landscape with the tools they need to build and deliver immersive experiences, regardless of skill shortages. Zappar’s Zapwork’s platform provides a similar solution.

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XR Today - Augmented Reality tag

JULY 18, 2023

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. billion by 2024, a five-year CAGR increase of 54%.

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ARVR

OCTOBER 29, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. So today’s metaverse-like fiefdoms we can point to as examples include MMOs Roblox and Fortnite, which is made using Epic Games’ Unreal Engine. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. But it’s not alone.

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The Ghost Howls

FEBRUARY 15, 2021

It is the first step towards the Infinite Office solution that FRL wants to offer in some months , transforming the Quest into some kind of work tool (or trying to do so). Until now, WebXR developers could only target Android or Apple users that were tech enough to use a WebXR viewer developed by Mozilla for iOS.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

While there are various XR vendors on the market today with powerful tools for those in the gaming landscape, some stand out as particularly innovative. Today, we’re looking at some of the top XR vendors worth watching if you’re invested or interested in the gaming industry. By 2028, the market should be worth a projected $31.7

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AR Insider

MAY 24, 2021

Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. On the more comical side of the news, Unreal is suing Chinese smartglasses maker Nreal because the brand names are too similar and will cause confusion.

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ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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XR Today - Mixed Reality tag

JULY 27, 2023

Major corporations like Accenture, Bank of America, Coca-Cola, and others have adopted immersive learning tools to train their staff at scale and on the fly. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). It’s really the home of ready-made VR training apps.

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ARVR

DECEMBER 1, 2021

How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. Users can create content and worlds that other users can also use. Trending AR VR Articles: 1.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. This aids collaboration and productivity between staff on – and off-site.

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VRScout

FEBRUARY 25, 2019

One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. Crucially, Microsoft has done this while maintaining their industry-leading pixel density of 47 pixels per degree of sight.

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The Ghost Howls

AUGUST 26, 2020

The demand for easy-to-use 3D creation tools is growing rapidly as demonstrated by a report by Hired that showed demand for VR/AR engineers grew by 1400% in 2019. With the One App, creators have access to the full power of ARCore and ARKit for the best possible AR experiences. ( Apple Store ) ( Play Store ).

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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Hypergrid Business

NOVEMBER 18, 2017

Apple has lagged behind in the virtual and augmented reality race so far. “Industry and consumers alike will be able to easily interact with digital content aligned to the real-world for purposes including training, gaming, health and many more.” ” Apple itself featured four AR applications in its annoucement.

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