The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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XR Today - Augmented Reality tag

JANUARY 19, 2024

In this XReal Air 2 Ultra review, we’re taking a closer look at the specs, design, and features of a set of spatial computing glasses eager to give Apple a run for its money. Plus, it helps position XReal as a direct competitor to companies like Apple and Meta.

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XR Today - Mixed Reality tag

NOVEMBER 3, 2023

If you plan to invest in Apple ’s innovative mixed reality headset, recent rumors about potential Apple Vision Pro weight issues might give you some cause for concern. Since announcing the Vision Pro , Apple has made some ambitious claims. Apple Vision Pro Weight: How Much Does it Weigh?

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

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XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools.

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XR Today - Augmented Reality tag

JULY 4, 2023

Moreover, at AWE 2023 , Xreal noted that AR-based productivity tools would create the “first 100M AR killer use case,” meaning that it could be the first AR product to gain a user base of 100 million people. Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. million in 2022.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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XR Today - Big XR News tag

JULY 7, 2023

That innovation still exists, of course, although, following a slow first half of 2023 for the immersive industry, a breakout AWE 2023 and Apple Vision Pro announcement brought new life to the market. Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers when it hosted WWDC 2023.

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XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic Productions has partnered with Meta Platforms to host an impressive immersive experience highlighting climate change’s effects on the Galapagos Islands. Additionally, Atlantic’s work with VR art form Quill captures the spirit of the docuseries’ mission to lead in immersive filmmaking technologies.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

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XR Today - Big XR News tag

JANUARY 27, 2023

The wider immersive technology sphere also aims to discover new opportunities by leveraging emerging tech, attaining new partners, and business models. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc. Reports reveal that Apple is talking to the Walt Disney Company to develop a VR platform.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. These innovators are discovering how important a multi-sensory experience can be when building immersive interactions for users. Multi-Sensory Immersion.

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The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market. And luckily for you, I have one. Such great news!

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. According to the creators of Hubris, Sony is working on solving the issue , but he said nothing about when this update will be released.

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VRScout

NOVEMBER 28, 2018

As the partnership between Sony Films and Krikey continues to towards the third AR game in the planned trilogy, it’s undeniable that Hollywood has begun to recognize the possibilities of AR and VR as next-level marketing tools capable of delivering meaningful advertisements that extend further than simple TV spots and print ads.

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The Ghost Howls

MAY 1, 2023

many investors would have run away scared from immersive realities, causing the ruin of many companies in our field. And of course, they are going to appeal this decision… More info PSVR 2 to be sold in retail stores Sony Interactive Entertainment has announced that “soon”, PSVR 2 will be sold in dedicated retail store locations.

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Image by Sony Interactive Entertainment). Sony releases some details about PSVR 2 runtime. Venice Immersive is the VR branch of the Venice Film Festival.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. NVIDIA is working to leverage OpenXR in its CloudXR Suite that enables flexible delivery of sophisticated immersive experiences to a broad range of devices.

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The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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Upload VR

FEBRUARY 24, 2024

Following Mark Zuckerberg's claims that Quest 3 is better than Apple Vision Pro and our in-depth Apple Vision Pro review , we learned Meta's planning to rework some of Quest's core UI infrastructure. As for VR gaming, we reflected on PSVR 2's debut year as Sony announced Little Cities: Bigger!

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. The tool is already being used to help teach students at prestigious locations like Yale University.

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VRScout

JANUARY 2, 2022

The standalone VR headset, developed by Meta (formerly Facebook), was one of, if not the hottest item of the holiday season, with the Oculus companion app becoming the #1 download on the Apple App Store. Don’t sleep on this incredible piece of immersive hardware. ″ OLED displays.

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XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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XR Today - Augmented Reality tag

OCTOBER 26, 2022

Demand for immersive interactions is on the rise. However, the more companies explore the XR environment, the more they discover new demands for tools which help to embed users in digital experiences. billion by 2026, and many leading companies like Apple, Microsoft, and Sony are already getting involved.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. Then, PSVR Without Parole has reported that Sony has learned from the errors of the PSVR 1, and so it has made the cable of the PSVR 2 detachable.

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Road to VR

FEBRUARY 23, 2018

Google Lens , the company’s tool to help users identify real-world objects, is also making its way from Pixel to more flagship devices soon – albeit still in preview. SEE ALSO 'Pokémon GO' Now Uses Apple's ARKit on iOS 11, Bringing Pokémon Closer to Reality. OnePlus’s OnePlus 5. ” ARCore 1.0

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The Ghost Howls

NOVEMBER 29, 2021

I think this news about the new rounding fund is interesting because it gives Niantic new money and credibility to become a serious competitor of all the major companies in the rush to our immersive future. Apple XR headset may have great processing power. The visuals would be provided by two 4K OLED microdisplays from Sony.

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The Ghost Howls

MARCH 6, 2023

It has announced that the business edition of the Vive XR Elite is coming , and also the release of the business edition of Viveverse, which will offer enterprise immersive spaces for remote collaboration. One of its problems is that developers lack the tools to easily develop with it. HTC has made its moves at MWC, too.

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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AR Insider

SEPTEMBER 29, 2020

Its ability to demonstrate products in immersive ways resonates with their creative sensibilities, transcending what’s possible in 2D formats. This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. Beyond that high-level appeal, there’s a real business case.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Additionally, immersive firms leverage XR to build solutions for engineers, soldiers, medical professionals, and even pilots. These professionals use new devices to merge the physical and virtual worlds with creative, engaging immersive content. Generating stronger communicative and collaborative immersive experiences.

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ARVR

OCTOBER 26, 2021

Beyond the haptic motors you find in your phone and gaming controller, haptics come in many other forms, including wearables, surfaces, pin-arrays, mid-air, and tool-based. Like what you’ll find embedded in an Apple iPhone, Sony Playstation or Quest 2 controller. That said, many people have only experienced vibration haptics.

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XR Today - Big XR News tag

APRIL 28, 2023

In the XR world, these Q1 reports give great insight into the success, failure, and goals of many immersive firms looking to leverage the emerging and unpredictable marketplace. Despite that, some significant firms are working hard to provide cross-platform, interoperable XR solutions that go against the grain to offer accessible tools.

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The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. Let’s see how Apple and Google will answer. SideQuest is the tool used by thousands of people every month to sideload unapproved applications on their Oculus Quests. Top news of the week.

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