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AR Content is Coming to Google Maps, But It Won’t Matter Until There’s a Headset to See it Through

Road to VR

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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Samsung Files Trademark for ‘Galaxy Glasses’ AR/VR Headset

Road to VR

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Will Google I/O Take Over XR & Spatial Computing?

XR Today - Augmented Reality tag

Tomorrow, Google’s I/O conference is poised to showcase its latest updates concerning its extensive technology portfolio. From smartphones to AI, Google is very much positioned in the enterprise solutions space with its products. The firm has recently partnered with Samsung and Qualcomm to work on an upcoming XR headset.

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

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Will these High-End VR Headsets Shift the Market?

XR Today - Virtual Reality

The firm plans to debut the Light device in May 2024 and the Super headset in Q4 this year, just as other major vendors like LG and Samsung are looking to enter the headset market. Apple only debuted the Vision Pro in US markets – with more regions to come – with a productivity and workplace-focused approach.

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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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