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Apple Cements Vision Pro in Enterprise, amidst Low-Demand Speculation

XR Today - Mixed Reality tag

This week, Apple CEO Tim Cook commented on the current state of the Vision Pro in enterprise sectors. Recently, Apple has been facing rumours stating that demand for its new device is lower than expected, leading some to question the longevity of the emerging product. We’re seeing some amazing things done with Apple Vision Pro.

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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Spatial Beats: Apple, Sony & Fresh AR Funding

AR Insider

Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. Mursion (a foreshortened form of Immersion) is used as an immersive VR training and development tool. The post Spatial Beats: Apple, Sony & Fresh AR Funding appeared first on AR Insider. What could go wrong?

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Other relevant news. Image from the web). Anyway, we’ll see… these are all speculations.

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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Apple Teases Reality Pro Specs, Disney Partnership

XR Today - Mixed Reality tag

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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Vision Pro: What’s Real, What’s Hype and What’s Plain Dangerous

Road to VR

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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