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Spatial Beats: Apple, Sony & Fresh AR Funding

AR Insider

Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. Sony showcases upcoming VR titles for Playstation VR. Mursion (a foreshortened form of Immersion) is used as an immersive VR training and development tool. W elcome back to Spatial Beats. What could go wrong?

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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The XR Week Peek (2021.03.01): Sony confirms PSVR 2, Facebook teases Quest 2 Pro, and more!

The Ghost Howls

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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The XR Week Peek (2024.03.04): Meta and LG confirm their partnerships, Meta to unveil some AR glasses at Connect, and more!

The Ghost Howls

This seems to hint that the two companies are going to build a new XR headset together, which according to the rumors will be the Quest Pro 2, which would be aimed at competing directly with the Apple Vision Pro. This could be useful to let Meta answer to the movies available on the Apple Vision Pro because of Apple TV.

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Apple Teases Reality Pro Specs, Disney Partnership

XR Today - Mixed Reality tag

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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Big News from XR Awards, Microsoft, Meta, and Sony

XR Today - Big XR News tag

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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Atlantic, Meta to Debut Sir David Attenborough’s ‘Galapagos’ on Quest TV

XR Today - Virtual Reality

Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. With the novel, advanced 360-degree filming system, Bucharia aimed to show how Canon’s solution could democratise filmmaking for aspiring and veteran directors.