XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With much said about the headset and hype at an all-time high, the fallout of such a monumental device release could create shockwaves across the industry, bringing many fresh eyes and investments to the space.

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Tech Trends VR

FEBRUARY 24, 2019

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. Zachary and Hoffman believe that bringing competition is one way to achieve this, and that, in a way is where the real value of having Magic Leap enter the arena lies.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. It is not sure what they are building in their garage,” he said.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

As companies and consumers continue to explore the world of extended reality, the demand for enhanced immersion is growing. Via spatial audio, companies can create an immersive interactive environment where it’s possible to detect where sound is coming from in a 3-dimensional space. Magic Leap.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Immersive spatial computing devices such as smart glasses and VR headsets enable users to navigate spatial UI, applications, and immersive environments via RT3D menus.

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The Ghost Howls

OCTOBER 4, 2022

It’s relevant that the device wouldn’t feature any kind of face and eye tracking, but would have RGB passthrough and a depth sensor, so that to be able to offer detailed mixed reality and high-precision environment understanding. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. NVIDIA is working to leverage OpenXR in its CloudXR Suite that enables flexible delivery of sophisticated immersive experiences to a broad range of devices.

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Road to VR

FEBRUARY 25, 2022

Slim and light XR glasses capable of fluidly serving up novel and meaningful interactions are basically the holy grail in tech right now, with Apple, Meta, Google, Qualcomm, and many more laying down the groundwork to one day make them a reality. And… it’s not a great look. Some ideas are inevitable.

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CraneMorley

JUNE 27, 2023

Current key players in the field are Microsoft, Magic Leap, and Meta. Apple and Google are rumored to be building headsets of their own to rival their competitors. Some of these headsets may fall with the realm of extended reality but they are all focused on immersive and engaging experiences for users. Spatial sound.

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The Ghost Howls

JULY 29, 2020

He retired 15 years ago, and from that moment, he started working on the “ultimate display” , that aimed to be very immersive, power-efficient, and perfect under every detail. Wearing a VR headset with eye tracking ( Vive Pro Eye ), the user can see what the experience of wearing AR contact lenses could be in a practical scenario.

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XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. For example, Lenovo’s A3 and Magic Leap 2’s smart glasses are designed for prolonged use, low latency, and industrial environments.

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Additionally, immersive firms leverage XR to build solutions for engineers, soldiers, medical professionals, and even pilots. These professionals use new devices to merge the physical and virtual worlds with creative, engaging immersive content. Generating stronger communicative and collaborative immersive experiences.

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VRScout

SEPTEMBER 19, 2016

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. What Is Everyone Working On?

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XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. Understanding the Potential of AR in Retail AR is an immersive, interactive technology where hardware overlays digital real-time 3D (RT3D) on a user’s field of view (FoV).

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. This is because the lenses may affect the detection of the OpticID and the performance of eye tracking. What is almost sure is that in the feature it will also be available for Apple Vision Pro headset.

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VRScout

FEBRUARY 25, 2019

So, here’s the full low-down on Microsoft’s newest immersive device: It’s all about the Cloud. One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. More immersive.

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XR Today - Augmented Reality tag

JULY 11, 2022

As the XR landscape continues to grow, accelerating towards an expected value of $300 billion by 2024, immersive technology is evolving at an amazing rate. Increasingly, vendors and innovators are searching for new and improved ways to immerse users in unique experiences, using powerful and disruptive technology.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. Also, CORTEXR and others are creating analytics tracking plugins for AR devices.

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The Ghost Howls

MARCH 26, 2018

The advantage of using 72 Hz is that everything appears smoother, plus the display becomes brighter and the colors warmer ; Fixed foveating : we all know what foveated rendering is and we all know that to be implemented it requires eye tracking. But we also know that when in VR, most people just look forward with their eyes.

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The Ghost Howls

JUNE 1, 2020

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. Pico Neo 2 and Neo Eye 2 are now on the market. Road To VR) More info (Qualcomm’s Wi-fi 6 chips?—?Upload

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The Ghost Howls

JUNE 27, 2022

Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts. For every one of the four main themes, a headset solving it has been shown in the video.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2023

Innovators in this landscape promise a future where interacting with computers and digital content will feel natural, intuitive, and fully immersive. Although spatial technology has existed for some time, companies like Apple have spawned new interest. Some organizations focus heavily on hand tracking.

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XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Magic Leap a lot of great people running off doing different things. That’s the beginning. Alan: Interesting.

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XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. In other words, think about it on a spectrum of immersion… although that doesn’t really make sense. Magic Leap a lot of great people running off doing different things. That’s the beginning. Alan: Interesting.

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The Ghost Howls

FEBRUARY 18, 2021

They could make AR enter a new immersive phase that leads towards mainstream adoption. Will a little startup be able to beat the big behemoths like Apple and Facebook? High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon.

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The Ghost Howls

JANUARY 2, 2023

Meta bought Luxecel, Apple Limbak. It is obvious that this product was ideal to build AR glasses. Meta’s competitor Apple has instead acquired Limbak (even if the acquisition has not been officially confirmed). More info (Meta acquires Luxecel) More info (Limbak got acquired) More info (Probably Apple acquired Limbak).

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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XR for Business Podcast

JULY 8, 2019

Terry Schussler is the director of Immersive Technology at Deutche Telekom, and he’s working to bring 5G into the XR domain, and expand the capabilities of mixed reality technologies. Alan: I wonder if you could do a combination of putting ARCore and ARKit capabilities, mixed with GPS, mixed with the Magic Leap, to give it all in one.

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XR for Business Podcast

JULY 8, 2019

Terry Schussler is the director of Immersive Technology at Deutche Telekom, and he’s working to bring 5G into the XR domain, and expand the capabilities of mixed reality technologies. It is with great honor that I welcome Director of Immersive Technology at Deutsche Telekom, and founding member of the Open AR Cloud, Mr. Terry Schuster.

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The Ghost Howls

OCTOBER 30, 2022

I totally want them to care more about our privacy, and I’m all in with Avi Bar-Zeev in having better management of eye tracking data on the Quest Pro. It has also funded a lot of interesting content, and I have friends that now can live out of immersive content thanks to the money that the Quest Store can give them.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

The Immerse Global Summit (IGS) 2022 took place in Miami 5 to 7 December, and concluded its final days in the sunny backdrop of Miami Beach’s historic Fontainebleu Hotel. Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training.

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XR for Business Podcast

AUGUST 21, 2019

Alan: Today’s guest is Austin McCasland, a designer and developer in immersive computing. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Magic Leap just raised another $280-million.

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XR for Business Podcast

AUGUST 21, 2019

Alan: Today’s guest is Austin McCasland, a designer and developer in immersive computing. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Magic Leap just raised another $280-million.

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