XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

Magic Leap 82

Magic Leap Industry Technology Training 82

Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Immersion Analytics. Magic Lines. – – — – –.

Magic Leap 195

Magic Leap Detroit Entertainment AR 195

Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

Magic Leap 209

Magic Leap Samsung Education Entertainment 209

XR Today - Mixed Reality tag

AUGUST 4, 2023

Major immersive technology firms such as Meta and Qualcomm are gearing up showcase events highlighting recent marketplace innovations. Trusted Apple Analyst Ming-Chi Kuo predicted that the AirTag 2 item tracking device will debut in the fourth quarter of 2024. Magic Leap 2 Powers New Mercedes Vision 111 Big automotive news this week.

Magic Leap 56

Magic Leap Apple AR Automotive 56

XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Last month, Meta debuted two immersive devices, the Meta Quest Pro and the Ray-Ban smart glasses. Certain enterprise end-users are gaining valuable immersive tools from vendors targeting one area and finding great success in solving workplace pain points – using XR. Moreover, it’s not just hardware or one specific use case.

Magic Leap 71

Magic Leap Samsung Construction AR 71

The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

Apple 302

Apple Zeiss Saudi Arabia Latency 302

XR Today - Big XR News tag

APRIL 28, 2023

In the XR world, these Q1 reports give great insight into the success, failure, and goals of many immersive firms looking to leverage the emerging and unpredictable marketplace. The company faces increased competition from other VR and AR companies, such as Sony and Apple. ”

Magic Leap 70

Magic Leap Microsoft Florida Industry 70

Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

Apple 248

Apple Magic Leap AR Virtual Reality 248

VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” There’s currently no shortage of immersive gambling experiences available on VR headsets at the moment.

AR 519

AR Magic Leap Microsoft HTC 519

Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

Magic Leap 100

Magic Leap Apple Augmented Reality AR 100

XR Today - Augmented Reality tag

JANUARY 23, 2024

allows clients to create bespoke immersive wayfinding visuals that help visitors navigate spaces using phone cameras. ” ARway Collaborates with Apple ARway is currently working with various XR device leaders to leverage its unique immersive wayfinding platform for a broad range of use cases.

Saudi Arabia 93

Saudi Arabia Tourism Technology Magic Leap 93

The Ghost Howls

JANUARY 2, 2019

Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. Magic Leap. Magic Leap will work a lot in trying to have new compelling experiences on its marketplace.

Augmented Reality 394

Augmented Reality Magic Leap Leap Motion AR 394

XR Today - Mixed Reality tag

JUNE 5, 2023

Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats. The new solution is vital for facilitating no-code immersive content across devices, including, headsets, smartphones, PCs, and laptops.

Apple 79

Apple Magic Leap Las Vegas New York City 79

XR Today - Augmented Reality tag

SEPTEMBER 1, 2023

Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.

Apple 78

Apple AR Magic Leap Head Mounted Display 78

ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

Magic Leap 322

Magic Leap Hardware Software AR 322

Road to VR

AUGUST 12, 2020

SEE ALSO Apple is Snapping up Many of Magic Leap's Former Employees. Like other AR headsets, such as HoloLens or Magic Leap One, Nreal Light AR includes 6DOF inside-out tracking, letting users walk around the room and interact with 3D content naturally.

South Korea 353

South Korea AR Magic Leap Samsung 353

The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! These units will be sold just via Apple channels , with Apple requiring an appointment to an Apple Store close to you so that the employees can scan your face and provide you with a better facemask.

Samsung 205

Samsung Apple Las Vegas China 205

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

Apple 96

Apple Immersion AR Hardware 96

Tech Trends VR

FEBRUARY 24, 2019

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. Zachary and Hoffman believe that bringing competition is one way to achieve this, and that, in a way is where the real value of having Magic Leap enter the arena lies.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

Microsoft 64

Microsoft Apple Zeiss Magic Leap 64

ARVR

AUGUST 23, 2022

.* “Apple’s projected smart glasses could incite its classic ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst Mike Boland. Moreover, its V1 design will target larger markers by prioritizing style and wearability over graphical immersiveness.

Magic Leap 147

Magic Leap AR Los Angeles Wearables 147

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

Apple 143

Apple California Wearables Hand tracking 143

EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

Upload VR

SEPTEMBER 10, 2023

Venice Immersive recently returned to Italy, showcasing dozens of worldwide VR and AR projects. As someone who's never been to a film festival, never mind one with an XR segment, Venice Immersive was a learning experience for me. Midway through my trip, I spoke with Venice Immersive's co-curators, Liz Rosenthal and Michel Reilhac.

Italy 95

Italy Immersion Filming Magic Leap 95

Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them. When it comes to everything else?

Apple 130

Apple Eye Tracking Hand tracking Magic Leap 130

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 301

AR Apple Microsoft Ukraine 301

ARPost

NOVEMBER 10, 2022

Yet, with all the hope promised by the “metaverse,” not only do these events fail to optimally leverage the innovation of VR, but they also fall short in using music to help create immersive social spaces for people to gather virtually where they feel connected to each other and their humanity. Possibility for a New Mode of Discovery.

Virtual Reality 448

Virtual Reality Magic Leap Iceland AR 448

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

Apple 77

Apple Immersion Industry Hardware 77

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

Magic Leap 86

Magic Leap Saudi Arabia Apple Switzerland 86

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

Magic Leap 168

Magic Leap Augmented Reality AR Florida 168

XR Today - Augmented Reality tag

FEBRUARY 13, 2024

ARway.ai, a firm working with various XR device leaders, such as Apple and Magic Leap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.

Saudi Arabia 108

Saudi Arabia AR Singapore Australia 108

XR Today - Virtual Reality

NOVEMBER 29, 2023

Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

Apple 229

Apple Industry Trends Hardware 229

XR Today - Augmented Reality tag

NOVEMBER 16, 2023

The integration introduces a powerful frontline tool to the Meta Quest 3, allowing end-users to leverage AI-powered immersive training and operational experience visualisations. The Arvizio’s Quest 3 AR Instructor support follows the inclusion of various other leading headsets, such as Microsoft HoloLens 2 and the Magic Leap 2.

AR 95

AR Magic Leap Immersion Training 95

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

Apple 250

Apple AR Microsoft Magic Leap 250

XR Today - Mixed Reality tag

MARCH 22, 2024

The new Apple Vision Pro, which launched an update earlier this month , and other products due to come out soon will also help to promote growth, while macroeconomic conditions improve worldwide. For more predictions, check out XR Today’s Prediction series for 2024 based on ten of the world’s top authorities in immersive technologies.

AR 105

AR Magic Leap Augmented Reality Virtual Reality 105

Road to VR

FEBRUARY 22, 2021

Although just concepts and not functioning products as such, it’s clear the Korean tech giant is gearing up to compete with companies like Facebook and Apple as they inch ever closer to releasing consumer AR headsets. The second device ideates a much more immersive feature set.

Video 334

Video AR Samsung Magic Leap 334

XR Today - Mixed Reality tag

JANUARY 24, 2024

The firm also states that as several new headsets are emerging on the market this year, from Apple’s confirmed Vision Pro to rumoured devices from Samsung, the move to support MRTK3 prepares taqtile for an increased range of end-users. The toolkit also supports XR experiences delivered on traditional 2D monitors for personal computers.

Magic Leap 93

Magic Leap Microsoft Hardware AR 93