XR Today - Augmented Reality tag

FEBRUARY 20, 2023

A smart glasses user, for example, could access a movie streaming application like Netflix via an AR RT3D button and watch media on a large immersive screen that a user can place in their real-world environment. Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments.

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Magic Leap Immersion AR Hardware 105

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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ARPost

JULY 16, 2019

For example, the report dives into Marijke Sjollema’s use of The Dolphin Swim Club VR in a medical setting. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. This year, new standalone headsets from Oculus and Vive debuted.

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Then there’s Magic Leap.

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CraneMorley

JUNE 27, 2023

Current key players in the field are Microsoft, Magic Leap, and Meta. Apple and Google are rumored to be building headsets of their own to rival their competitors. As of today, some of the key players in tech have or are in the development stage of their mixed reality headsets.

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XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Magic Leap also pivoted to healthcare , with the Florida-based firm designing its AR headsets for surgeons and medical professionals.

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AR Magic Leap Augmented Reality Florida 80

ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

ARVR

JANUARY 22, 2021

Tilt Five will ship their holographic Boardgame solution the Kickstarter backers The problem with these examples though, is that they all make you look kind of dorky, they only support Android and they are tethered to your phone or another device. But they got acquired by Google, so they´re gone for now. Focals, by North? —?a

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AR Augmented Reality Apple Trends 130

ARPost

APRIL 29, 2021

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

For example, devices with global positioning systems (GPS) can place navigational directions in your field of view (FoV), either with smart glasses or smart windshields. Google, Apple, and other map programmes offer this functionality to users. Google also revealed the world’s first smart glasses, Google Glass, in 2013.

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Augmented Reality AR New York City Exercises 84

AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Apple Augmented Reality Head Mounted Display 150

UploadVR Between Realities podcast

MAY 8, 2017

The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. While we know that companies like Facebook and Google are hard at work on their own standalone prototypes, there is very little expectation they’ll be any smaller than the current AR/VR headsets out today.

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The Ghost Howls

MARCH 26, 2018

I think that, after a year, its specifications don’t sound exceptional anymore and maybe it is better that LG jumps directly to a second generation or that enters the standalone market (as it seems, since there are some rumors about a new revolutionary headset screen developed by Google and LG). Magic Leap releases its SDK.

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XR Today - Augmented Reality tag

MAY 25, 2023

Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. Companies such as Xreal, RealWear, ThirdEye, Magic Leap, and Lenovo have developed smart glasses for industrial field services. AR smart glasses – Users can also view AR content with smart glasses.

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Retail Augmented Reality Industry AR 86

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.” ” However, AI was a “good thing for XR and accelerates XR,” he added, noting examples of how AI could instantly generate content across immersive technologies.

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Industry Magic Leap Technology Immersion 89

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

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ARVR

FEBRUARY 19, 2021

Apple is working on hardware but it is reportedly delayed yet again, and Magic Leap seems to have lost its flame before being able to enlarge enough its consumer base. I explore some examples on the longer version of this paper. A consumer AR hardware has been “in the 3 years horizon” for about 15 years now.

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XR for Business Podcast

MAY 13, 2019

So if, for example, look at GPS in a phone, right, there would be no Uber, no Seamless. There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. What did it enable?

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XR for Business Podcast

MAY 13, 2019

So if, for example, look at GPS in a phone, right, there would be no Uber, no Seamless. There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. What did it enable?

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AR Magic Leap Augmented Reality Course 78

AR Insider

JULY 15, 2020

Visually immersive and contextually-aware AR glasses like Magic Leap One and Hololens 2 require optics whose power consumption and heat dissipation necessitate bulky headgear, rather than anything you’d consider “eyewear.”. This comes down to a classic design tradeoff. The Next Mobility. ” Historical parallels.

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Wearables Magic Leap AR Trends 484

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Who Will Own the Metaverse?

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Magic Leap AR Microsoft Apple 157

The Ghost Howls

OCTOBER 26, 2020

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. Some years ago, she performed in The Life, a Mixed Reality art piece inside the Magic Leap One. Learn more.

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HTC Oculus Conference China 392

ARVR

SEPTEMBER 10, 2021

Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One. As we’ve examined in light of Apple Glass, smart sunglasses or corrective eyewear compete more in larger markets?—?around

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AR Magic Leap Wearables Augmented Reality 182

XR for Business Podcast

SEPTEMBER 29, 2020

And a prime example of that, as you know, is-- I won't even say it. If you're a VR company, let's say, for example, shouldn't you be able to do your pitch in VR? Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. Are they the right investors?

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Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

And a prime example of that, as you know, is-- I won't even say it. If you're a VR company, let's say, for example, shouldn't you be able to do your pitch in VR? Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. Are they the right investors?

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Canada Unity Magic Leap AR 78

TechCrunch VR

MAY 31, 2023

For example, the armed services must instruct men in the operation and maintenance of extremely complicated and potentially dangerous equipment, and it is desirable to educate the men with the least possible danger to their lives and to possible damage to costly equipment. “The They were slick, they were robust.

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XR for Business Podcast

SEPTEMBER 29, 2020

And a prime example of that, as you know, is-- I won't even say it. If you're a VR company, let's say, for example, shouldn't you be able to do your pitch in VR? Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. Are they the right investors?

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Canada Unity Magic Leap AR 60

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Alan: Let's give an example.

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Austin Google AR Examples 60

Robert Scoble

JUNE 8, 2021

We’ve been waiting for years for Apple to reveal its mixed reality products, including visors and glasses. We’ve been seeing the potential coming in other products like the Oculus Quest, the Magic Leap 1, or Microsoft’s Hololens. So it makes sense to upgrade all audio, which Apple is in the middle of doing.

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XR for Business Podcast

JULY 8, 2019

But for real-time spatial computing technologies — like XR, for example — that just won’t cut it, especially when it could mean life or death. But let’s dig into what an actual example, of why you would need to map out the world in real-time like that. Terry: Yeah. GPS is supposed to be accurate to roughly 4.9

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AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

But for real-time spatial computing technologies — like XR, for example — that just won’t cut it, especially when it could mean life or death. But let’s dig into what an actual example, of why you would need to map out the world in real-time like that. Terry: Yeah. GPS is supposed to be accurate to roughly 4.9

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AR Magic Leap Technology Software 78

XR for Business Podcast

SEPTEMBER 2, 2019

One example that comes to mind that I covered early on, is Sephora’s collaboration with Toronto based ModiFace. And this was a real great example of how augmented reality can connect to your business goals, because of course, once you decided on the lipstick that you liked, you could put it right in your cart. Amanda: Yeah.

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Augmented Reality Magic Leap Wearables Retail 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Alan: Let’s give an example.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Alan: Let’s give an example.

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Austin AR Examples Google 78