AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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Google AR Real Estate Data 377

AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. In fact, Apple’s Achilles heel for AirPods is the famously inept Siri.

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Wearables Google AR Amazon 326

The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Google Microsoft Ukraine Apple 406

Upload VR

APRIL 17, 2024

A wave of emulators are starting to roll out across Apple platforms, Vision Pro included, as Joy-Cons and other official gamepads prove useful input accessories. There's Xbox streaming, Steam streaming, and PlayStation streaming available in various incarnations on Apple, Meta, and Google app stores.

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Apple Gaming Software Video 93

Road to VR

JUNE 30, 2020

Google unveiled a method of capturing and streaming volumetric video, something Google researchers say can be compressed down to a lightweight format capable of even being rendered on standalone VR/AR headsets. If you’re looking for more examples of Google’s volumetric video, you can check them out here.

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Google Video 360 Video Data 340

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Trends Apple Google Unity 412

ARVR

JULY 11, 2022

In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most traveled destination: Google. More specifically, Google continues to enable search results to come to life in 3D and AR.

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Google AR Case Study Machine Learning 130

AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. In web and mobile search for example, click values are higher when “local intent” is inferred by things like geo-modifiers (e.g. Orbiting Efforts.

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AR Google Apple Data 353

ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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Apple AR Retail Data 130

VRScout

AUGUST 29, 2017

When Apple first introduced ARKit back in June at WWDC , we were blown away. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. It looks like Google had something up their sleeves the whole time.

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Augmented Reality Google AR Samsung 287

Upload VR

APRIL 3, 2024

Apple's Spatial Personas immediately change what it means to connect with someone else through virtual reality. We opened Apple's Freeform whiteboarding app and started putting together a list of movies we want to watch in VR. What Apple Vision Pro's FaceTime was like before Spatial Personas.

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Apple United States Examples Google 73

AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 238

AR Insider

MAY 18, 2021

For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. Sensory Nerves.

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Wearables Google AR Apple 319

AR Insider

OCTOBER 8, 2019

To characterize activity so far and to extrapolate market directions, we’ll take a closer look at three examples: Apple, Google and Bose. Starting with Apple, understanding its hearables ambitions requires first looking at its rumored AR glasses. Regardless of timing, we remain confident that Apple AR glasses are coming.

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Apple AR Wearables Data 169

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 252

Wearables Apple AR Trends 252

Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Built with Unity and ARCore. Portal Painter.

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Google Augmented Reality Unity AR 269

XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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Apple Entertainment Immersion Trends 106

ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. One is that Google has trained us to use keywords.

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AR Google Apple Wearables 242

XR Today - Augmented Reality tag

MAY 22, 2023

For example, firms like Walmart and Ikea have smartphone applications for customers to position new furniture items in their homes or try on clothes. 2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery.

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Google Unity AR Augmented Reality 98

VRScout

NOVEMBER 7, 2016

So far in 2016 we’ve seen Samsung’s Note 7 go from everyone’s favorite cell phone to everyone’s favorite explosive device , the release of Google’s brand new Pixel line with DayDream support and Apple start riots over the removal of the headphone jack from the iPhone 7.

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Augmented Reality Google Technology AR 312

Next Reality AR

FEBRUARY 8, 2019

Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.

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Google Augmented Reality Apple Filming 153

AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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Google Apple AR Data 271

XR Today - Mixed Reality tag

FEBRUARY 28, 2024

Notably, a big market shifting factor is Apple’s entry, Shen noted: I think having Apple come in has really validated everything that we’ve invested in, in our hardware, our platform, our infrastructure, and we’ve seen a lot more interest in this space and even this show (MDC 2024).

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HTC Apple Latency Hand tracking 119

XR Today - Augmented Reality tag

NOVEMBER 22, 2022

This week, Google is rolling out a long-awaited update for its Maps service, integrating augmented reality (AR) navigation visualizations, search functions, and immersive retail tools, 9 to 5 Mac reported. The software giant first previewed Google Maps Live View’s AR functions in September.

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Google AR Los Angeles San Francisco 96

UploadVR Between Realities podcast

JULY 5, 2017

Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.

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Groups Apple Virtual Reality Microsoft 222

AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” For example, it utilizes imagery from Street View as a visual database for object recognition so that AR devices can localize.

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Real Estate Google AR Exercises 378

The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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Google AR China Augmented Reality 352

Bernard Marr

JANUARY 4, 2023

Apple CreateML. Apple's solution offers simple drag-and-drop functionality that makes it simple to create iOS applications involving recommendation, classification, image recognition, and text processing. Google AutoML. Google Teachable Machine.

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Examples Machine Learning Data Tools 64

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 95

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Apple is proposing itself to be the next competitor of Meta.

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Apple Sony China HTC 525

Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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Apple Filming Examples Gaming 214

AR Insider

JUNE 25, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. These classifications define GPS coordinates for example. All of the above examples are in marketing and customer service contexts… what about AR? The Z-Axis.

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AR San Francisco Data Examples 240

AR Insider

JULY 22, 2020

For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. All of the above has been top of mind, but it was underscored further in announcements from Snap and Apple at their respective developer conferences.

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AR Retail Apple Data 294

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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AR Google Apple Strategy 283

Mashable VR

APRIL 23, 2022

Once passed, big tech companies like Google and Meta would be forced to reveal how their algorithms work, change their approaches to targeted advertising, and more. Plenty of folks would certainly love a peek behind Facebook’s algorithm curtain, for example.

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Google Data Examples Groups 98

AR Insider

SEPTEMBER 4, 2020

In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ I see it as an expanding surface area for how people can ask questions and get information about the world.”

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Google AR Apple Data 347

AR Insider

APRIL 28, 2021

In AR, Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most well-traveled destination: Google. For one, Google increasingly offers AR-enabled search results that come to life in 3D.

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AR Real Estate Google Technology 303