AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. In web and mobile search for example, click values are higher when “local intent” is inferred by things like geo-modifiers (e.g. Orbiting Efforts.

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AR Google Apple Data 350

ARVR

JUNE 14, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft.

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Microsoft AR Real Estate Architecture 130

AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 234

UploadVR Between Realities podcast

JULY 5, 2017

You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group.

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Groups Apple Virtual Reality Microsoft 222

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 247

AR Insider

MAY 4, 2021

For example, Apple’s wearables offset iPhone sales declines. Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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Wearables AR Microsoft Apple 274

XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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Apple Entertainment Immersion Trends 111

Bernard Marr

JANUARY 4, 2023

Apple CreateML. Apple's solution offers simple drag-and-drop functionality that makes it simple to create iOS applications involving recommendation, classification, image recognition, and text processing. Google AutoML. Google Teachable Machine. Microsoft Lobe.

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Examples Machine Learning Data Tools 64

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Apple is proposing itself to be the next competitor of Meta.

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Apple Sony China HTC 529

ARVR

MARCH 16, 2023

For example, AR glasses’ style crimes aren’t the same issue in workplace contexts. As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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AR Magic Leap Wearables Microsoft 243

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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Apple Immersion AR Hardware 99

ARPost

DECEMBER 10, 2022

For example, some of the cloud services that we’ll look at are cloud storage solutions. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now. But, what is the cloud anyway?

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Magic Leap Software Hardware Amazon 381

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Apple Europe Data Amazon 462

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. But to give credit where it’s due, Google search and other core products do have a hard-fought quality lead.

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Google AR Apple Examples 243

AR Insider

OCTOBER 30, 2020

For an example of what not to do, Facebook practices lots of lip service about policies and self-regulation. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. The spatial computing-focused privacy expert believes that industry self-governance will be more impactful.

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AR Data Google Amazon 386

XR Today - Big XR News tag

FEBRUARY 3, 2023

For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs. Moreover, audience interest from enterprise end-users and consumers is strong, with rumours of new devices from Microsoft, Apple, and Meta all prevailing.

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Microsoft Healthcare Hardware Industry 55

AR Insider

JUNE 18, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, continuing here in Part I with insights from Google, Niantic and ARWay. First Steps. Showing the Way.

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AR Google Architecture Video 244

ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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AR Google Apple Construction 182

AR Insider

DECEMBER 25, 2019

A historical example is the 2000’s dot-com bubble. But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. That’s where we are now with AR: pre-Google Index.

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Google AR Training Construction 195

AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Some of it depends on business models, with companies like Apple faced with inherent challenges of hardware.

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AR Amazon Microsoft Data 195

AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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AR Google Data Examples 270

ARVR

SEPTEMBER 22, 2022

An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen. For example, an app that can digitally change the color of your couch could be considered superimposition AR. This technique is useful for cause-and-effect demonstrations.

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Augmented Reality Technology How To AR 147

The Ghost Howls

OCTOBER 16, 2023

More info — Use Google Translate! Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people.

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Unity Ukraine Microsoft Samsung 338

ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Developing an Original World-Traveling VR Experience 4.

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AR Augmented Reality Wearables Apple 130

AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. They make it up on the games. See Part I here. .

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Sony Hardware Microsoft Software 328

ARVR

OCTOBER 29, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. But it’s not alone.

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AR Gaming Unreal Real Estate 130

ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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AR Augmented Reality Trends Healthcare 414

UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. Every company except one.

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Wearables Augmented Reality Apple AR 100

ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. Like the next example isn’t strictly collaborative, this example isn’t strictly remote but it’s close enough to merit discussion.

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AR Augmented Reality Microsoft Magic Leap 266

ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Let’s explain this with the help of an example. Source: CBINSIGHTS.

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AR Augmented Reality Machine Learning Apple 217

AR Insider

JUNE 23, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi.

AR 222

AR Real Estate Google Data 222

UploadVR Between Realities podcast

MAY 8, 2017

The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. While we know that companies like Facebook and Google are hard at work on their own standalone prototypes, there is very little expectation they’ll be any smaller than the current AR/VR headsets out today.

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AR Microsoft Google Magic Leap 149

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Google learned this the hard way with Google Glass.

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AR Apple Exercises Wearables 225

The Ghost Howls

JANUARY 2, 2019

On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. It has released experiences like Microsoft Remote Assist, that let different teams in a company work together to solve maintenance problems. Of course, it will exploit the already awesome Microsoft platform.

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Augmented Reality Magic Leap Leap Motion AR 398

ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. Examples so far include Pokémon Go’s utilization of AR to enhance mobile gaming.

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AR Data Architecture Examples 246

ARVR

OCTOBER 7, 2020

Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Google’s ARCore provides APIs (Application Programming Interface) that are necessary for the creation of AR.

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Trends AR Augmented Reality Healthcare 130