XR Today - Mixed Reality tag

FEBRUARY 7, 2024

This week, as countless productivity applications find a home on Apple’s recently released Vision Pro, OpenAI’s headline-stealing genAI service ChatGPT also found a place on the emerging spatial computing device. Notablty of these recently announced Vision Pro workplaces is CoPiloit – the Microsoft-owned GenAI service.

Apple 82

Apple Microsoft Software AR 82

XR Today - Mixed Reality tag

FEBRUARY 6, 2024

Microsoft recently released information regarding its recent Q2 2024 earnings call. Regarding Mcrosoft’s recent performance, Amy Hood, the EVP and CFO at Microsoft , noted: This quarter, revenue was $62 billion, up 18% and 16% in constant currency. The call hits all the expected notes, such as genAI. So not all is lost.

Microsoft 90

Microsoft Hardware Immersion Apple 90

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

Apple 94

Apple Zeiss Microsoft Immersion 94

The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

Magic Leap 419

Magic Leap Apple Unity Machine Learning 419

The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Matias Nassi.

Apple 343

Apple Ukraine Virtual Reality Hand tracking 343

XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

Apple 85

Apple Immersion Australia AR 85

XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

Microsoft 112

Microsoft Magic Leap Industry Machine Learning 112

ARVR

JUNE 14, 2021

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. This ties to Microsoft’s DNA, as enterprise productivity has been its core business for 30 years.

Microsoft 130

Microsoft AR Real Estate Architecture 130

Digital Trends

JUNE 24, 2021

In a recent video interview, Microsoft CEO Satya Nadella listed iMessage as one example of Apple features that his company would invite onto Windows.

Microsoft 84

Microsoft Apple Examples Video 84

The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

Apple 371

Apple Haptic Ukraine Oculus 371

XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

Microsoft 70

Microsoft Apple Immersion Tools 70

AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

Wearables 234

Wearables Apple AR Trends 234

ARPost

SEPTEMBER 23, 2022

Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. The US government closed a 22-billion contract with Microsoft for the development of AR for the military and the provision of HoloLens to soldiers. Let’s see some examples, shall we?

Hardware 376

Hardware Retail Augmented Reality Virtual Reality 376

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 247

Wearables Apple AR Trends 247

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

Apple 62

Apple Zeiss Microsoft Immersion 62

XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

Apple 111

Apple Entertainment Immersion Trends 111

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 99

Apple Immersion AR Hardware 99

UploadVR Between Realities podcast

JULY 5, 2017

You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group.

Groups 222

Groups Apple Virtual Reality Microsoft 222

Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

Microsoft 243

Microsoft Europe Gaming Trends 243

AR Insider

MAY 21, 2021

In web and mobile search for example, click values are higher when “local intent” is inferred by things like geo-modifiers (e.g. For example, Street View imagery represents an object-recognition database to localize AR devices, which enables them to overlay geo-relevant AR graphics. The AR Space Race, Part II: Apple.

AR 351

AR Google Apple Data 351

Bernard Marr

JANUARY 4, 2023

Apple CreateML. Apple's solution offers simple drag-and-drop functionality that makes it simple to create iOS applications involving recommendation, classification, image recognition, and text processing. Microsoft Lobe. The post The 10 Best Examples Of Low-Code And No-Code AI appeared first on Bernard Marr.

Examples 64

Examples Machine Learning Data Tools 64

ARVR

MARCH 16, 2023

For example, AR glasses’ style crimes aren’t the same issue in workplace contexts. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. Those factors include turbulence in Microsoft’s U.S.

AR 243

AR Magic Leap Wearables Microsoft 243

AR Insider

APRIL 16, 2021

XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. It’s clear that Microsoft made some hard but strategic decisions along that sliding scale. That reality once again validates Microsoft’s enterprise focus. Double-Edged Sword.

Wearables 337

Wearables Microsoft Magic Leap AR 337

ARVR

FEBRUARY 1, 2023

For example, usage and revenue continue to gain momentum in mobile AR. Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved.

AR 130

AR Magic Leap Wearables Apple 130

XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Betsy Gilbert: Most recently, the term has been more widely discussed due to Apple adopting the term to differentiate its offering from others.

Apple 243

Apple Industry Trends Hardware 243

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 437

Trends Apple Google Unity 437

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

Apple 531

Apple Sony China HTC 531

The Ghost Howls

MARCH 20, 2023

A pretty useless one, like all the rumors about Apple and its glasses. And instead… electronic components… wow, only geniuses at Apple could think about it. While this is kind of a gimmick for now, it is interesting that Microsoft is still working on Mesh and integrating its services with VR-related features. Such great news!

Google 430

Google Microsoft Ukraine Apple 430

AR Insider

MAY 4, 2021

For example, Apple’s wearables offset iPhone sales declines. Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

Wearables 274

Wearables AR Microsoft Apple 274

The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

Google 474

Google Software Apple Samsung 474

XR Today - Big XR News tag

AUGUST 18, 2023

The likes of Apple and Meta are investing in MR to provide an accessible and feature-rich device. Firms like Microsoft and PICO are refining their pre-existing MR offerings to cement their legacy in the device race. Therefore, MR headsets unify AR/VR/MR applications without forcing a user to own multiple pieces of hardware.

Samsung 62

Samsung Microsoft Hand tracking Hardware 62

XR Today - Big XR News tag

FEBRUARY 3, 2023

For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs. Moreover, audience interest from enterprise end-users and consumers is strong, with rumours of new devices from Microsoft, Apple, and Meta all prevailing.

Microsoft 55

Microsoft Healthcare Hardware Industry 55

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

Unity 459

Unity Apple Eye Tracking Simulation 459

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

Apple 466

Apple Europe Data Amazon 466

AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For example, AR can add lots of value in local discovery as we examined recently. Sound Investment.

Wearables 320

Wearables Google AR Amazon 320

AR Insider

DECEMBER 10, 2020

For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. Army’s multi-year contract with Microsoft to deploy Hololens 2 for logistics and combat. Another factor that could stimulate a consumer AR spending shift is Apple. This total also includes the U.S.

AR 318

AR Apple Software Hardware 318