AR Insider

MARCH 19, 2021

We’ve estimated that its annual XR R&D spend — not including its $2 billion Oculus acquisition — approaches $10 billion. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. What’s Driving Apple’s Rumored VR Play? Network Effect.

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Strategy AR Apple Hardware 293

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Apple Europe Data Amazon 462

AR Insider

APRIL 7, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Facebook.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models.

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AR Insider

MARCH 16, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” The Plurality.

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VRScout

APRIL 1, 2019

Back in April 2015, Oculus was a long way away from its current position as one of VR’s most influential organizations. The company had only recently been acquired by Facebook and was still in the process of prepping the Oculus Rift for its 2016 launch. Image Credit: Google. Then there’s the Chromebook Cardboard.

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The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. This has been a great week for all Oculus Quest users and developers.

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AllThingsVR

MAY 26, 2016

Apple is Playing The Long Game With VR – And It May Work Opinion: Slow and Steady Might Win the Race A lot of VR fans may be focused on the big guns, like the HTC Vive, Oculus Rift, and Playstation VR, but the real pioneer in marketing virtual and augmented reality to the masses is mobile VR, such as the Samsung Gear VR headset.

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Apple Virtual Reality Gaming Google 70

Upload VR

OCTOBER 17, 2023

pdf 1 MB download-circle Prencipe sat on a call with UploadVR as Elijah explained his perspective during a recorded on-the-record Google Meet conversation. AEI was planning [on] putting the app on Apple's headset," Elijah's lawyer wrote to UploadVR. "To Meta Exhibits 1 & 2 Elijah v. Meta Exhibits 1 & 2.pdf

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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Head Mounted Display AR Exercises Data 245

ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Let’s explain this with the help of an example. Source: CBINSIGHTS.

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AR Insider

MAY 25, 2021

For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus. As Google Glass learned the hard way, there are deep-rooted cultural barriers that stand in the way of social acceptance. Social Experiment. Enter Project Aria.

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Wearables Strategy Machine Learning AR 357

ARVR

JUNE 9, 2021

Enterprise AR: 7 real-world use cases for 2021 Apple For years we have been hearing rumors about a possible launch of AR Smart glass by Apple, but for the moment the Cupertino company has not yet released any device totally dedicated to Augmented Reality. Developing an Original World-Traveling VR Experience 4.

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AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. On the VR side, Oculus Quest is a beacon of hope in both quality and consumer traction. Apple’s AR Fate. Until that point, Apple is doing a lot to pave the roads for glasses’ arrival.

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Trends AR Apple Tips 195

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Google learned this the hard way with Google Glass.

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ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

Hypergrid Business

FEBRUARY 17, 2021

Apple ’s new rumored mixed reality headset — expected to be released later this year — will reportedly have an 8K display and hand and finger tracking features, an Apple spokesman told Bloomberg recently. “Apple wants this to be as ready to wear as the Apple Watch,” he told Hypergrid Business.

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Apple AR Augmented Reality Controllers 84

ARVR

APRIL 13, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Google and Apple?—?Facebook’s

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AR Data Real Estate Google 130

ARPost

JULY 16, 2019

This year, new standalone headsets from Oculus and Vive debuted. For example, the report dives into Marijke Sjollema’s use of The Dolphin Swim Club VR in a medical setting. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences.

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Healthcare Industry AR San Francisco 224

Road to VR

FEBRUARY 19, 2020

See, for example, this article by VR Scout where they share a success story from Robert who developed a daily 30 minute workout routine using just Beat Saber and lost 138 pounds in only two months. I recommend getting an Oculus Quest as its quick and easy to use, and the lack of tether is great for games with lots of motion.

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Exercises Gaming Virtual Reality Tips 274

ARVR

MARCH 24, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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AR Data Google Automotive 130

AR Insider

JULY 16, 2021

To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. “Today, there are only about 18 percent of applications in VR stores such as Steam and Oculus which are free,” said Admix CEO Samuel Huber at an AWE EU event.

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Trends Exercises AR Gaming 335

AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Apple Augmented Reality Head Mounted Display 150

UploadVR Between Realities podcast

DECEMBER 9, 2016

“These devices give companies like Google and Facebook terrifyingly specific details about our private lives.” Sweeney’s ultimate example of a distressingly closed platform is Apple’s app store. “Oculus [Home] is even ok to me.

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AR Insider

MAY 27, 2020

AR is a good example of this. The best example is Zoom. Google Trends indicates a smaller impact for the term “Augmented Reality,” while “Remote Support” shows much stronger relevance. Zoom is the best example of this–it just works. The Rise of Remote. Monthly Active Users (MAU) rose from 10.7

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XR Today - Mixed Reality tag

AUGUST 14, 2023

Araujo also said that the firm will set up a dedicated organization for immersive product planning and R&D while collaborating “closely” with affiliate companies and partners – including “a mid-to-long-term collaboration with leading partners like Google and Qualcomm.”

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Samsung Technology Google Eye Tracking 81

The Ghost Howls

OCTOBER 26, 2020

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. While Oculus is getting all the glory for the Quest, its competitors are not sleeping. Notwithstanding all this hate, the Oculus Quest 2 is selling very well.

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HTC Oculus Conference China 409

The Ghost Howls

JANUARY 2, 2019

Some examples of this category of glasses: Intel Vaunt (project abandoned); North Focals; Vuzix Blade; Snap Spectacles v2 (they are just cameras to share videos); Bose AR glasses (these are not for visual, but for audio augmented reality). Apple glasses. Concept of a future AR glass by Apple (Image by iDropNews).

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Augmented Reality Magic Leap Leap Motion AR 398

The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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ARVR

MARCH 9, 2022

A great example of augmented reality is Pokemon Go, where pokemon were hidden like Easter eggs for users to find in the real world. Another example of AR is Snapchat lenses and Instagram filters. For example, VR is used to treat patients with anxiety and PTSD by re-enacting and helping them overcome their traumatic experiences.

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AR Insider

SEPTEMBER 17, 2020

Y ou’ve likely heard all about Facebook Connect 7, including the keynote unveiling of Oculus Quest 2 (our pre-order is in). This signals a design path that — like we project for Apple — will prioritize wearability and social sensibilities over advanced optics, at least in version 1. The second layer is an index layer.

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AR Insider

JUNE 30, 2021

To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. “Today, there are only about 18 percent of applications in VR stores such as Steam and Oculus which are free,” said Admix CEO Samuel Huber at an AWE EU event.

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Trends Exercises AR Gaming 236

The Ghost Howls

OCTOBER 6, 2019

He also said that the market is big enough for HTC and Oculus. Image by Oculus). Oculus Quest gets the runtime update promised at OC6. This week, Oculus has started distributing the runtime update for Oculus Quest carrying with it some of the features promised at OC6 : Oculus Go emulation.

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Hand tracking HTC AR Oculus 160

Road to VR

DECEMBER 10, 2019

Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1. Image courtesy Magic Leap.

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ARVR

SEPTEMBER 29, 2021

There, it’s beholden to the physical touchpoints and operating systems further down the stack that Apple and Google own. As usual, prime use cases will organically develop over time, but early examples include DJs, sports, and family footage. otherwise known as AR and VR.

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Hypergrid Business

FEBRUARY 28, 2020

Examples are HTC Vive, Oculus Rift, Cardboard and other that are now very popular VR platforms for building experiences. Google VR SDK is popular for building virtual reality applications for Android and iOS. WebVR is also becoming a formidable force for those who love HTC Vive, Oculus Rift or Google Cardboard, in a web browser.

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