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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). You are organizing an event in China on the 24th… can you tell us something more about it? What can the attendees expect from it?

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

Don’t forget to register on the AWE Live website and then to attend the event on November, 17th at 6 pm CET (9 am PT). Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. It is going to be suuuuuuper interesting!

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Whether it’s powering pop-up experiences and experiential marketing events, or creating unique new ways for customers to explore the latest products offered by brands, there are countless opportunities out there. The Apple ecosystem supports the creation of all kinds of powerful brand/customer relationships.

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The XR Week Peek (2023.11.14): Quest Lite is coming to China, Samsung XR headset expected for 2024, and more!

The Ghost Howls

According to the Korean outlet JoongAng (which we all read every day), Samsung headset is codenamed “Infinite” and will be announced at a Samsung Unpacked event happening in the second half of 2024. Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple.

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